撰稿 Writing first

周亦可Zhou Yike

本科毕业于武汉大学编辑出版学,硕士毕业于曼彻斯特大学跨文化交流(新闻传播学)。曾在广东教育出版社负责市场营销,现于南方农村报担任采编。能够独立运营内容账号,完成从选题、撰稿、出镜、拍摄到剪辑的全流程。通过大学英语六级,雅思 7.5,可独立完成英文写作。 BA Editing and Publishing, Wuhan University. MA Intercultural Communication, University of Manchester. Marketing at Guangdong Education Publishing; now a reporter-editor at Southern Rural News. I can run a content account from the topic through the writing, the camera, the shoot, and the edit. CET-6, IELTS 7.5. I write English on my own.

上海、杭州、苏州Shanghai, Hangzhou, Suzhou 新媒体

广东好新闻奖 × 2 · 匠人杯 · 最佳新人奖 · 毕业论文 Distinction · 大学英语六级 · 雅思 7.5Guangdong Good News Award × 2 · Craftsman Cup · Best Newcomer · Dissertation Distinction · CET-6 · IELTS 7.5

周亦可 Zhou Yike
求职城市:上海、杭州、苏州Open to Shanghai, Hangzhou, and Suzhou

能独立交付的部分What I deliver

选题、撰稿、出镜、拍摄、剪辑和封面可以同一人完成。资讯可以按日更新;访谈和案例从文案做到发布。Topic, copy, camera, shoot, edit, and cover can be one person’s job. News pieces can run daily. Interviews and case films go from the script to publication.

撰稿与文案Writing and copy

新闻稿、深度报道、策划案和活动文案。非本专业出身,也能把行业材料核对之后写成对外可读的报道。英文可以独立成稿。News, reported features, plans, and event copy. I was not trained in the industries I cover. I check the material, then write a piece an outside reader can follow. English copy stands on its own.

视频类型The films

可独立完成选题、撰稿、出镜拍摄、成片和封面。做过活动预热(快闪、AI 创意视频)、活动现场报道、人物专访、行业深度口播。账号「水产有种」分资讯、市场分析、行业访谈三类;专栏「周扒鱼」做行业口播。原创视频由本人完成。I take a film from the topic and the script through the shoot, the cut, and the cover. The work includes event previews (quick-cut films and AI pieces), floor reports, profile interviews, and spoken industry analysis. The account 水产有种 runs three strands: news, market analysis, and interviews. The column 周扒鱼 is spoken industry commentary. The original videos are mine.

制作工具Tools

用 ChatGPT 辅助文本和提纲,用可灵、Seedance 生成画面,用剪映完成后期、封面和动态海报。拍摄可以自己上。ChatGPT for text and outlines. Kling and Seedance for pictures. CapCut for the cut, the cover, and motion posters. I shoot as well.

活动推进How an event runs

先定方案和发布节点,再对接场地、嘉宾和口径,驻点完成拍摄与采访,按节点交出预热稿、海报、现场视频和复盘。政府活动和产业调研按这一顺序推进。The plan and the deadlines come first, then the room, the guests, and the wording. On site I shoot and interview. Preview copy, posters, floor video, and the recap go out on the dates we set. Government events and industry reporting follow that order.

学历Education

编辑出版学 学士BA Editing and Publishing

武汉大学 · 辅修工商管理Wuhan University · minor in Business Administration

武汉大学 Wuhan University

跨文化交流(新闻传播学)硕士MA Intercultural Communication

英国曼彻斯特大学 · QS 前 30 · 毕业论文 DistinctionUniversity of Manchester · dissertation Distinction, about the top 10%

The University of Manchester

实习经历Internships

市场实习Marketing intern

中华书局Zhonghua Book Company

中华书局

文字编辑实习Copy editor intern

新世纪出版社 · 南方出版传媒集团New Century Publishing House · Southern Publishing and Media

南方出版传媒集团

工作经历Work

市场营销 · 粤北片区Marketing, northern Guangdong

广东教育出版社 · 南方出版传媒集团Guangdong Education Publishing House · Southern Publishing and Media

广东教育出版社 南方出版传媒集团

采编Reporter-editor

南方农村报 · 南方报业传媒集团Southern Rural News · Nanfang Media Group

南方农村报 南方报业传媒集团

两次广东好新闻奖Two provincial awards

两项广东好新闻奖:基因编辑农业系列,和「海上新广东」。Two Guangdong Good News Awards: the gene-editing agriculture series, and Haishang Xin Guangdong.

广东好新闻奖 · 海上新农人④ Haishang Xin Guangdong

伶仃洋上的“钢铁岛屿”A steel island on the Lingding Sea

当清晨的第一缕阳光穿透伶仃洋的薄雾,86米长、占3万立方米养殖水体的“格盛1号”深海养殖平台,如钢铁岛屿般稳稳矗立在南海海面。

When the first thread of morning cuts the mist on the Lingding Sea, Gesheng No. 1 stands fast on the South China Sea: eighty-six metres long, thirty thousand cubic metres of water, a steel island.

28岁的河源青年黄锦尧穿戴好潜水装备,深吸一口气潜入工作吃水10.5米深的网箱。这个两年前还对海洋一无所知的“旱鸭子”,如今已练就一双水下观鱼的火眼金睛,每日守护着千万尾深海鱼的生长。

Huang Jinyao, twenty-eight, from Heyuan, straps on his gear, draws one breath, and drops into a cage whose working draft is 10.5 metres. Two years ago he was a dry-land duck who knew nothing of the sea. Now he has trained a pair of eyes that can read a fish underwater, and every day he keeps watch over tens of millions of them as they grow.

在他身后,53岁的运维工程师盛松江正忙着检查平台上的各种设备,以保证运作这座“海上巨无霸”每日运转正常;58岁的养殖老师傅叶悦和正关注着控制室里的各种数据,以保证鱼群健康生长。

Behind him, Sheng Songjiang, fifty-three, the engineer who keeps the machines, is checking the gear so this leviathan of the sea can run through another day. Ye Yuehe, fifty-eight, the old master of the farm, watches the figures in the control room, so the school may grow in health.

三个背景迥异的“海上新农人”,共同选择将时光交给这片海。在这里,从近海到深蓝、从经验到科技、从传统渔业到现代牧海,每天上演着碰撞与交融,讲述了一个关于广东海洋渔业深刻变革的故事。

Three new farmers of the sea, from lives that do not resemble one another, have chosen to give their time to this water. Here the near shore meets the deep blue, experience meets the instrument, and the old fishery meets a modern pasturing of the sea. Every day the collision, and the blending, tell how Guangdong’s marine fishery is being remade.

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广东好新闻奖 · 基因编辑农业系列 Gene editing in agriculture

三支片子由本人独立完成,和报道一起获得广东好新闻奖和匠人杯。These three films were made alone, and with the reporting they took the Guangdong Good News Award and the Craftsman Cup.

这三支片子没有单独的文字稿,放在「视频」里,左边是脚本节选。These three films have no separate manuscript. They sit under Film, with a short cut of the script on the left. 去视频版面Open the films

系列报道Reported series

「广州观赏鱼进万家」是市农业局项目。稿件可以独立成篇,视频文案、后期和封面可以独立完成。粤海寻鲜写的是同一条报道线上的海。Guangzhou Ornamental Fish into Every Home is a project of the municipal agriculture bureau. An article can be filed alone, and the video script, the cut, and the cover can be completed alone. Finding the savor in Guangdong’s sea belongs on the same line of reporting.

粤海寻鲜① Finding the savor in Guangdong’s sea

站在海工巨人肩上,读懂一条鱼Read a fish from the shoulder of the machine

当晨雾掠过硇洲岛,南海的风吹过万顷碧波,也吹向一座正在改变传统渔业想象的“钢铁巨鲸”——“湛江湾1号”。

When the morning fog skims Naozhou Island, the wind of the South China Sea crosses a vast green water and meets a steel whale that is changing what people imagine a fishery to be: Zhanjiang Bay No. 1.

这座总长154米、总宽44米、承载8万立方米养殖水体的海上重器,是全球首艘漂浮式动力定位船网融合深远海养殖平台。它拥有船舶般的身躯,却承载着另一种使命——在辽阔深蓝中,建设一座会移动、能感知的“海上牧场”。

One hundred and fifty-four metres long, forty-four wide, holding eighty thousand cubic metres of water, this heavy instrument of the sea is the world’s first floating, dynamically positioned farm in which ship and net are one body. It has the hull of a vessel, and another charge: out in the wide dark blue, to build a pasture that can move, and that can sense.

今年6月,“湛江湾1号”完成首批赤嘴鮸规模化起捕。海浪见证了这座装备从图纸走向海洋,也见证着广东探索深远海养殖产业化迈出的关键一步。

This June, Zhanjiang Bay No. 1 brought in the first harvest of red-mouth croaker at a commercial scale. The waves watched the machine leave the drawing and enter the ocean, and watched Guangdong take a decisive step from the idea of deep-sea farming toward an industry.

南海的风,继续吹向南方海洋科学与工程广东省实验室(湛江)(简称湛江湾实验室)。在这里,装备中心副主任孙鸣远和团队依然忙碌。作为“湛江湾1号”“湾区伶仃号”“恒燚1号”等大型养殖平台结构设计的深度参与者,一片海域、一场风浪、一条鱼的生长变化,都可能成为实验室里下一张设计图的起点。而这些写在纸上的构想,最终都要回到大海,在真实海况与生命生长中接受检验。

The wind of the South China Sea keeps on toward the Southern Marine Science and Engineering Guangdong Laboratory in Zhanjiang, the Zhanjiang Bay Laboratory for short. There, Sun Mingyuan, deputy director of the equipment centre, and his team are still at work. He was deep in the structural design of Zhanjiang Bay No. 1, Bay Area Lingding, Hengyi No. 1, and other large farming platforms. A stretch of water, one bout of wind and wave, a change in how a fish grows: any of these may start the next drawing. What is written on paper has to go back to the sea, and be tested in real weather and in the growth of a living thing.

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观赏鱼进万家① Ornamental fish, into every home

从配角到灵魂:一株水草见证广州水族产业崛起From an eighteenth-billed extra to the soul of the tank

还记得那个鱼缸里要么只有“孤寡”小鱼,要么插着几根塑料假草,连绿意都带着敷衍感的时代吗?那时,动辄价格上百的进口水草和复杂的设备,是妥妥的“大佬玩家”专属。而如今,风水轮流转,曾经的“十八线小配角”——水草,已然成为鱼缸里不可或缺的灵魂。

Do you remember the tank that held either one fish keeping house alone, or a few plastic plants stuck in the gravel, the green itself an afterthought? In those days an imported plant that cost a hundred yuan at a glance, and the equipment around it, belonged to the players who already knew the game. The wheel has turned. The extra that used to stand eighteenth on the cast list — the aquatic plant — is now the soul the tank cannot do without.

据央视财经报道,仅广东一省,水族业年产值已接近400亿元。这一庞大数字的背后,是无数鲜活消费新场景的集中爆发。风潮之下,悄然形成了新消费共识——“养鱼必养草,咖啡杯里也得放一棵”。

CCTV Finance put the aquarium trade in Guangdong alone near forty billion yuan a year. Behind that figure, new scenes of buying broke out all at once. Under the fashion, a new agreement formed, quietly: if you keep a fish, you keep a plant. Even a coffee cup ought to hold one.

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观赏鱼进万家② Ornamental fish, into every home

一尾鱼,一座城One fish, one city

清晨六点的广州荔湾芳村,薄雾尚未散尽,广州百艺城花鸟鱼虫新世界的观赏鱼一条街已然灯火通明,商户们在一排排水箱间穿梭忙碌。店主“斗鱼妹”利落地拆箱、分拣、打包,将一尾尾色彩明艳的进口斗鱼依次安顿进暂养缸中。“再过不久,这批斗鱼就会从这里出发,奔赴全国各地。”

Six in the morning in Fangcun, Liwan, and the mist has not yet lifted. The ornamental-fish street at Baiyi City, that new world of flowers, birds, fish, and insects, is already lit. Shopkeepers move between tanks. The one they call Betta Sister unpacks, sorts, and packs with a clean hand, and settles one bright imported fighter after another into the holding water. “Before long,” she says, “this lot leaves here for every part of the country.”

这是广州观赏鱼流通市场每一天的序曲,也是其百年产业积淀的生动写照。依托珠三角得天独厚的地理位置和“千年商都”深厚的商业底蕴,广州逐渐培育出覆盖研发、生产、流通全链的观赏鱼产业生态,并在每一次时代浪潮中主动迭代、勇立潮头。

That is the overture of the Guangzhou trade, every day, and a living picture of an industry that has been settling for a hundred years. On the gift of the Pearl River Delta, and on the deep commercial ground of a city that has traded for a thousand years, Guangzhou grew an ecology that runs from research through production to the market, and at each turn of the age it rewrote itself and stood at the front of the water.

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观赏鱼进万家③ Ornamental fish, into every home

“懒人养鱼”正当红The easy tank is the one selling

“想要桌面有抹治愈绿,却怕养草养鱼太费神?一键设定光照周期,自动精准投喂,一到两年才换一次滤芯,连新手都能养出ins风的水下森林……”双旦大促的直播间里,智能小鱼缸正成为年轻人的“新宠”,弹幕里“养鱼新手友好”“打工人解压神器”的评论刷屏不断。

“You want a healing green on the desk, and you are afraid the plants and the fish will take too much of you? One touch sets the light. The feed falls on its own. The filter is changed once in a year or two. Even a beginner can keep an underwater forest in the manner of a picture.” In the livestream rooms of the year-end sales, the small smart tank is becoming what younger people want. The comments keep scrolling: kind to a beginner; a way for someone who works to come down.

当小米等科技巨头纷纷入局,曾经被贴上“有钱有闲”标签的观赏鱼爱好,正被广州“智”造彻底改写。不再是专业玩家的专属,也不再需要繁琐养护,而是成为融入书桌、玄关、租房角落的微缩景观。

Once Xiaomi and the other technology houses came in, the old label — money, and time to spare — no longer stuck. What Guangzhou makes with its wits is rewriting the hobby. It is no longer the private ground of the practised player, and it no longer asks for a fussy keeping. It becomes a small landscape that can live on a desk, in an entrance hall, in the corner of a rented room.

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专题策划A reported series

可以独立策划一场活动,从预热写到现场,图文、海报和视频一起交付。生硬的品牌宣传,可以用可读性高、有故事性的语言表达出来。AI 工具可以把报道做得更有风度。预热稿件独立采写;预热视频由本人策划,并独立执行。An event can be planned as one report, from the preview through the day itself, and delivered as text, posters, and film together. Stiff brand publicity can be written in language that reads clearly, and that carries a story. AI tools can give the reporting more style. The preview articles are reported and written alone. The preview films are planned here, and made here.

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红土之上,一株橡胶树如何长成一个产业链How one rubber tree became an industry

说到天然橡胶,很多人第一时间想到的都是海南、云南。但很少有人知道,湛江雷州半岛的这片红土地上,藏着新中国橡胶产业太多「第一次」——全国第一座浓缩乳胶加工厂、第一条杂胶标准胶连续生产线,都诞生在这里。

Natural rubber makes people think of Hainan and Yunnan. Fewer people know that the red earth of the Leizhou Peninsula holds several of the industry’s firsts in the new China: the country’s first concentrated-latex plant, and the first continuous line for standard rubber made from scrap.

从早年开荒拓土、建起一座座「全国第一」,到啃下航空轮胎专用胶国产化的硬骨头,再到如今农户们摸索出「胶果共生」的林下种养新路子——七十年来,一滴滴洁白的胶乳,默默记录着湛江橡胶从无到有、从小到大、从弱到强的蜕变。

The story runs from opening the land and building those firsts, to making a domestic rubber for aircraft tyres, to farmers planting fruit under the trees. Over seventy years the latex has recorded a change from nothing, to something small, to something that can stand.

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红土铸「剑」七十载Seventy years of sisal on red earth

很多人都熟知湛江「菠萝的海」的浪漫与壮阔,却少有人发现,在雷州半岛滚烫的红土地上,还藏着一片低调又坚韧的「剑麻的海」。

Many people know the pineapple fields. Fewer notice, on the same hot red earth, a quieter sea of sisal.

剑麻叶形如剑、韧劲十足,粗壮的根系深扎燥热贫瘠的红土,在这片土地一长就是七十余年。从最初填补国内工业纤维缺口,到如今走向全球市场、走进日常消费场景,湛江已成为全国最大、技术领先、链条完整的剑麻产业核心产区。

The leaf is shaped like a sword. The roots go down into dry, thin red soil, and the plant has been here for more than seventy years. It began by filling a gap in industrial fibre. It now sells abroad and turns up in ordinary goods. Zhanjiang is the country’s largest sisal centre, and the chain is complete.

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深埋数年,只为一缕辛香Years in the ground, for one scent

比起一年一熟的菠萝、春华秋实的荔枝、数月收获的甘薯,徐闻良姜可能是湛江所有特色农产品里,最「慢性子」的那一个。

Set beside pineapple, which fruits within a year, lychee, which follows the season, and sweet potato, which comes in months, galangal from Xuwen may be the slowest thing Zhanjiang grows.

徐闻良姜,埋进红土之后,要等上整整三到五年,才肯把积蓄的辛香一点点吐露出来。在湛江这片被称作「中国良姜之乡」的土地上,时间以另一种刻度被丈量:不是日月,而是春秋;不是收成,而是等待。

Once it is in the red earth it waits three to five years before it gives up the heat it has stored. On this ground, called the home of Chinese galangal, time is counted in years of waiting, not in a single harvest.

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一根甜秆榨出百种风味One cane, a hundred uses

每到甘蔗成熟季,雷州半岛的热风里,总是飘着一股清甜的蔗香。作为全国重要的糖料生产基地,湛江甘蔗规模化制糖产业已有百年历史。

When the cane is ripe, the hot wind on the Leizhou Peninsula carries a clean sweetness. Zhanjiang has milled sugar at scale for a hundred years, and it is one of the country’s important sugar bases.

从早年连片本土老品种蔗林,到如今全程机械化作业的现代种植产业园,这株清代便扎根雷州半岛的甜秆,汲取数百年阳光雨露,酝酿出属于湛江独有的甜蜜底色。2025年,湛江糖蔗种植面积达到157.9万亩,年产量946万吨,糖蔗产量占广东全省六成以上,成为名副其实的广东「糖罐子」。

The cane has been in this peninsula since the Qing. The fields have gone from old local varieties to parks that plant by machine. In 2025 the sugar-cane area was 1.579 million mu and output 9.46 million tonnes, more than 60 percent of Guangdong. That is the sense of the local name: the province’s sugar jar.

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百亿甘薯,和一块土地的第二种甜蜜Sweet potato, and a second kind of sweetness

在雷州半岛北部那片温热肥沃的赭红色土地上,藏着「中国第一甜县」——湛江遂溪。这个称号曾经来自甘蔗产业,而今,遂溪人把这份甜蜜从地上延伸到了地下——作为全国冬薯种植大县,甘薯正成为「甜蜜事业」的新主角。

On the warm red earth at the north of the Leizhou Peninsula is Suixi, long called China’s sweetest county. The name once belonged to sugar cane. People here have carried that sweetness underground. As a major winter-potato county, sweet potato is the new lead.

依托热带北缘的光热资源和富含硒、磷、铁等微量元素的火山红土,这里种出的甘薯口感香甜、品质出众。也正是这份天然的品质优势,让小小甘薯发展成了实实在在的富民产业——全产业链产值突破百亿元,稳稳带动10万农户增收致富。

Light and heat at the tropical edge, and a volcanic soil with selenium, phosphorus, and iron, grow a potato that is fragrant and sweet. That quality turned a small crop into an industry: the full chain is worth more than RMB 10 billion, and it raises income for 100,000 households.

阅读中英全文Read the full text

全文 · Full text

果香漫南粤A map of fruit, drawn in seasons

来过湛江你就会发现,一年四季,这里总有新鲜果子等候品尝。

If you have been to Zhanjiang, you know there is fresh fruit waiting in every season.

北纬20度的阳光,遇上雷州半岛特有的火山灰质红壤,为湛江孕育出一张五彩斑斓的热带水果图。徐闻菠萝、廉江红橙两大国家级地理标志产品,连同连片生长的荔枝、火龙果、百香果等特色果品,共同构成层次分明、错峰上市的水果矩阵。

Sun at 20 degrees north, on the peninsula’s volcanic red soil, has drawn a tropical fruit map. Xuwen pineapple and Lianjiang red orange, both national geographical indications, sit with lychee, dragon fruit, and passion fruit in blocks that ripen at different times.

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现场报道On-site reporting

城市地标屏幕上的活动预热画面

「热农会」登陆全城地标The fair arrives on the city’s landmarks

初秋入夜,湛江全城商圈大屏同步焕新、次第点亮。霞山新宇大厦、赤坎会展中心、经开区万达广场、金沙湾、华都汇、荣基广场、印象汇等九大核心城区地标屏幕,统一上线“广货行天下 热农促消费”主题画面,徐闻菠萝、廉江红橙、遂溪火山红薯、湛江对虾等特色农产品组成热带风情画卷,刷屏城市夜空,提前预热全城农业盛事。

On an early-autumn night the screens of the city’s shopping districts renewed themselves together, and lit up one after another. Nine landmarks — Xinyu Tower in Xiashan, Chikan Convention Centre, Wanda in the development zone, Jinsha Bay, Huaduhui, Rongji Plaza, Yinxianghui — carried the same picture, “Guangdong goods go out into the world; the hot-farm fair brings people to buy.” Xuwen pineapple, Lianjiang red orange, Suixi volcanic sweet potato, Zhanjiang prawn: a scroll of tropical produce, brushed across the night sky, warming the city before the agricultural occasion opened.

极具辨识度的本土热带物产画面,吸引了大批市民、游客驻足观看、拍照打卡。在印象汇商圈,市民陈先生一眼认出多款湛江特色好物,满心期待地说道:“9月22号奥体中心有个热带农产品的活动,到时候去看看,听说能现场试吃。”

The pictures were local, and recognisable. People stopped, watched, and took them home on their phones. At Yinxianghui, a resident named Chen picked out several Zhanjiang goods at a glance, and said, with the pleasure of someone already planning the trip: on the 22nd there is a tropical-produce event at the Olympic centre. He would go and look. He had heard you could taste it on the spot.

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麻章展位现场

现场推介 Floor report

麻章专场推介Mazhang takes the floor

9月23日,「校地携手·双百助农」麻章特色农产品消费促进行动在活动现场举行。富贵竹、燕窝果、释迦果、海产品、海红米等集中亮相,企业代表轮番登台推介,采购商、渠道商与企业面对面交流。

On 23 September the Mazhang promotion, “campus and district, hand in hand; the double-hundred effort helps the farm,” was held on the floor. Lucky bamboo, pitaya, sugar apple, seafood, and sea-red rice came out together. Company people took the stage in turn. Buyers and channel merchants sat down with them, face to face.

在招商环境推介环节,麻章区投资促进服务中心股长赵冬桂从区位交通、产业基础、招商政策和服务保障等方面介绍麻章。麻章位于湛江西部,总面积479.09平方公里,海岸线长81.01公里,常住人口38.8万。

In the briefing on the investment climate, Zhao Donggui, section chief of the district investment-promotion service, walked the room through location and transport, the industrial base, the policy for bringing business in, and the services that hold it. Mazhang sits on the west of Zhanjiang: 479.09 square kilometres, 81.01 kilometres of coastline, 388,000 people who live there.

阅读中英全文Read the full text
湛品授牌现场

第二批「湛品」发布A second list of Zhanpin

9月22日,2026第一届热带农产品促消费活动现场,2026年度第二批“湛品”品牌名单正式揭晓——2个区域公用品牌、10个产品品牌成功获得“湛品”认证。活动现场,新晋“湛品”品牌被授予牌匾。

On 22 September, on the floor of the first tropical-produce fair, the second Zhanpin list of 2026 was read out: two regional public brands, ten product brands, each of them now allowed to carry the name. Plaques were given there, in the hall.

又一批扎根湛江山海间的地道好物斩获官方品牌认证,一起来看看都有哪些惊喜!

Another batch of things that have their roots between Zhanjiang’s hills and its sea has taken an official name. Come and see what the surprises are.

阅读中英全文Read the full text
观众入场

活动攻略 A reader’s guide

逛热农会之前,先把路线写清楚The route, before anyone arrives

9月22—24日,2026年第一届湛江热带农产品促消费活动即将开幕。活动以湛江优质热带农产品促消费为核心,联动汽车推介、文旅观光、美食品鉴,市民游客既能一站式选购地道农特产品,也能玩转滨海、打卡福利。

From 22 to 24 September the first Zhanjiang tropical-produce fair was about to open. At the centre was the city’s own food, and around it cars, coastal travel, and tasting. A visitor could buy the local goods in one place, and also walk the shore and collect the offers.

为方便往返主场,活动开通农产品促消费便民专线,体育中心到奥体中心南门。运营时间 8:00—20:00,票价 3 元,里程 11 公里,单程约 35 分钟,定时定点发车。

So that people could come and go, the fair opened a shuttle from the city sports centre to the south gate of the Olympic centre. It ran from 8:00 to 20:00, three yuan, eleven kilometres, about thirty-five minutes, leaving from fixed stops at fixed times.

阅读中英全文Read the full text

书评Book reviews

三篇读书笔记,写于曼彻斯特大学跨文化传播的课程。中文在上,英文在下,点开可阅读全文。Three reading notes from the MA in Intercultural Communication. Chinese first, English under it. The link opens the full text.

Dubravka Ugrešić · 《痛苦部》

一张回程票A Loss with a Return Ticket

在英国作为留学生的期间,我逐渐意识到,一种语言即使不曾消失,也可能慢慢失去对一个人的掌控。我能够听懂课堂讲授、写电子邮件,也能从容地参加一顿饭局。但我失去的,是那种能够以真实分量表达痛苦、怨愤与混杂着困惑的愤怒的语言。这些情绪必须先被缩短、变得礼貌,才能从我口中说出来。我的第一语言依然属于我,只是在一段时间里,它不再是我日常生活中使用的语言。那种痛苦是真实的,但也有其限度。一次假期就足以让我重新穿上那件语言的外衣,再次感到自己完整地存在于一个句子之中。

While I am studying abroad, I learned that a language can loosen its hold without disappearing. I could follow a lecture, write an email, and sit through a meal. What left me was the speech in which pain, grievance, and a confused anger can be said at their real size. Those feelings had to be shortened and made polite before they would leave my mouth. My first language was still mine. For a while it simply stopped being the language of ordinary life. The pain was real, and it had a limit. A holiday was enough to put that language back on and feel whole inside a sentence again.

跨文化传播学为这一阶段的经历提供了一个名称。卡尔维罗·奥伯格(Kalervo Oberg)将其称为“文化冲击”:一个身处异地的人,在陌生的文化信号之间生活所承受的压力,而随着时间推移,他或许能够逐渐适应。伊娃·霍夫曼(Eva Hoffman)回忆自己进入英语世界的经历,描述了这种压力在内心深处的表现。一个词即使使用正确,也仍然可能无法触及自我最初形成的那一层。我所感受到的,正是这种语言剥夺,只不过它的程度较轻,而且可以逆转。在阅读《痛苦部》(The Ministry of Pain)的整个过程中,我始终记得自己终究能够回去,因此也害怕将自己的经历与书中的故事进行比较。我失去的,只是一两年里无法流畅地做回自己的能力。而乌格雷西奇笔下的叙述者,失去的却是对苦难终将过去、生活终有后来这一想法的任何清晰认知。

Intercultural communication has a name for this season. Kalervo Oberg called it culture shock: the strain of living among unfamiliar cues, borne by someone who is away and may, with time, adjust. Eva Hoffman, remembering her own passage into English, describes the inner version of that strain. A word can be correct and still fail to reach the layer in which the self was first made. What I felt was that linguistic dispossession in a small, reversible form. I kept the fact of my return in mind the whole time I was reading The Ministry of Pain, and I was afraid of the comparison. What I lost was a year or two of fluency in being myself. What Ugrešić’s narrator loses is any clean sense of an afterward.

阅读中英全文Read the full text
The Ministry of Pain, Dubravka Ugrešić

Art Spiegelman · 《鼠族》

我讲累了,里希厄I’m Tired from Talking, Richieu

我对奥斯维辛的认识,就像从课程大纲里认识一个地方:一个地名,一个日期,一道属于别人的伤口。等这些信息传到我这里时,那道伤口似乎早已愈合。

I knew Auschwitz the way a syllabus can deliver a place: a name, a date, a wound that belonged to other people and seemed, by the time it reached me, already closed.

杰弗里·亚历山大关于“文化创伤”的论述,让我看清了《鼠族》开篇几页究竟在做什么。他认为,当一个群体的成员逐渐相信,某场骇人的伤害已经刻进集体记忆,并以不可逆转的方式改变了群体的身份认同,而且这种感受又通过一个面向更广泛受众的故事传播开来时,一起事件才真正成为文化创伤。

Jeffrey Alexander’s account of cultural trauma let me see what the opening pages are doing. An event becomes a cultural trauma, he argues, when members of a collectivity come to feel that a horrendous injury has marked the group’s memory and changed its identity in a way that cannot be revoked, and when that feeling is carried by a story told to a wider audience.

阅读中英全文Read the full text
Maus, Art Spiegelman

Celeste Ng · 《无声告白》

我怎么能变得和其他人一样How Can I Be Like Everyone Else

高中时,我读这部小说,完全站在孩子的立场上。莉迪亚已经死了,但他们还不知道。她的麦片旁边放着一支削尖的铅笔,还有六道物理题。父亲希望她受人喜欢,母亲希望她成为一名医生。日记本始终空白。她把电话听筒贴在耳边,线路的另一端却没有人。那时我还是个孩子,根本没有给父母留下任何位置。在我看来,他们的爱更像是一场安排:女儿将活出他们错失的人生,而她也会在实现这一切的过程中被耗尽。

In high school I read this novel entirely from the child’s side. Lydia is dead, but they don’t know this yet. A sharpened pencil and six physics problems wait beside her cereal. Her father wants her liked. Her mother wants her to be a doctor. The diaries stay blank. She holds a telephone to her ear with no one on the line. I was a child then, and I left no room for the parents. Their love looked to me like an arrangement: the daughter would become the life they had missed, and she would be used up in the becoming.

这种解读并没有错。只是当时,我只能站在那个位置上理解这部小说。莉迪亚承受的压力是真实的。她有母亲的蓝眼睛,也有父亲的黑头发。在杂货店里,一个陌生人拉着纳斯和汉娜的眼角打量,说自己一眼就看出他们是中国人,却把莉迪亚当成了母亲的亲生女儿。詹姆斯爱她,因为她或许终于能成为一个看起来不像自己的女儿;玛丽琳爱她,因为她是自己未能走完的那条人生道路。两份爱都要求莉迪亚去弥补一种从来不该由她承担的失败。十六岁时,我痛恨这种要求,而且确实痛恨过。

That reading was not false. It was the only standing place I had. The pressure on Lydia is real. She has her mother’s blue eyes and her father’s black hair. In the grocery store a stranger tugs at the corners of Nath’s eyes and Hannah’s, says she knew they were Chinese, and lets Lydia pass as her mother’s child. James loves her as the daughter who might finally not look like him. Marilyn loves her as the road she herself did not finish. Both loves ask Lydia to correct a failure that was never hers. At sixteen I could hate the correction, and I did.

阅读中英全文Read the full text
Everything I Never Told You, Celeste Ng

欢迎了解Do read on

行业报道Reported writing

能进入一个不熟悉的行业,核对事实之后独立成稿。两次广东好新闻奖来自这一项工作。I can enter an unfamiliar field, check the facts, and file the story. The two provincial awards came from that work.

活动全流程The whole event

预热稿、动态海报、现场报道、配文和视频报道,可以按节点交付。Preview copy, motion posters, floor reports, the daily text, and video reporting can be delivered on the dates that were set.

中英Both languages

大学英语六级,雅思 7.5。童书译稿做过中英核对。这一版作品集的英文,是我根据原稿译出的。CET-6, IELTS 7.5. I have checked a children’s book in Chinese and English. The English on this site is my translation of the manuscripts.

账号An account

「水产有种」从 0 做到约 4 万粉。资讯、市场分析、行业访谈三条线,加上口播专栏。The account grew from zero to about 40,000 followers, on news, market analysis, interviews, and a spoken column.

视频Film

基因编辑农业系列视频Gene-edited agriculture

系列作品获得广东好新闻奖The series received the Guangdong Good News Award.

一条草鱼引发的讨论One grass carp, and the argument it started

查看脚本Read the script

0:00–0:15

画面Picture

周扒鱼穿白上衣出镜,从一条吵翻了天的草鱼讲起。

Zhou Bayu in a white shirt, starting from the grass carp that set off the argument.

文案Words

最近,网友们。因为一条草鱼吵翻了天不是。因为这条鱼它有多好吃而是。因为这条鱼它在基因编辑的作用下终于没刺了有不少人都非常兴奋那以后这草鱼再也不用担心被卡喉咙的问题了。但是也有非常多的人很担心。

Lately people have been arguing over a grass carp. Not because it tastes so good, but because gene editing has finally taken the bones out. Plenty of people are delighted: no more worrying about a bone in the throat. Plenty of others are worried.

0:15–0:31

画面Picture

周扒鱼穿白上衣出镜,从一条吵翻了天的草鱼讲起。接着,动画鱼和卡片对照转基因、基因编辑,字幕出现 CRISPR。

Zhou Bayu in white, then an animated fish and cards setting transgenics against gene editing. The subtitle brings up CRISPR.

文案Words

怎么一说基因,那就是转基因:男的吃了会秃头,女的吃了会不孕,小孩吃了会变异先别激动目前这条鱼它还没有上市现在还在实验室的鱼缸里边游不出来呢咱们先冷静下来盘一盘知识点。

Say the word gene and people hear transgenic: men go bald, women can't conceive, children mutate. Don't rush. This fish is not on the market. It is still in a tank in the lab, and it cannot swim out. Let's calm down and go through what we actually know.

0:31–0:45

画面Picture

动画鱼和卡片对照转基因、基因编辑,字幕出现 CRISPR。

An animated fish and cards: transgenic against gene editing. The subtitle is CRISPR.

文案Words

这个基因编辑到底是怎么一回事它跟我们印象中臭名昭著的转基因是不是一回事呢我们先来说结论基因编辑跟转基因它不是一回事无论是从外源基因的引入机制基因组的干预方式还是技术结果的可控性方面。

What is gene editing, and is it the same as the transgenic work people have learned to distrust? The conclusion first: they are not the same thing, in whether a gene from outside is brought in, in how the genome is touched, and in how controllable the result is.

0:45–1:01

画面Picture

动画鱼和卡片对照转基因、基因编辑,字幕出现 CRISPR。

An animated fish and cards: transgenic against gene editing. The subtitle is CRISPR.

文案Words

这两者它都存在本质区别具体来说呢转基因是把一种生物的基因搬到另一种生物的体内。比如说把细菌的抗虫基因放进玉米里边让玉米更抗虫这是一种外来基因的植物听起来是不是有点逆天改动幅度大还跨越物种界限。

The difference is basic. Transgenic work moves a gene from one organism into another. A bacterial insect-resistance gene put into corn, so the corn resists insects, is a plant carrying a gene from outside. It sounds extreme. The change is large, and it crosses the species line.

1:01–1:16

画面Picture

动画鱼和卡片对照转基因、基因编辑,字幕出现 CRISPR。

An animated fish and cards: transgenic against gene editing. The subtitle is CRISPR.

文案Words

所以说长期以来转基因是受到了公众关于安全性和自然性方面的质疑而相比之下呢基因编辑技术。比如说现在最流行的工具也是得了诺贝尔奖的CRISPR-Cas9更像是一种精准的剪刀是直接在目标生物自身的基因组上进行微调。

For a long time the public has questioned transgenics on safety and on what counts as natural. Gene editing, the tool now most widely used, CRISPR-Cas9, which won the Nobel Prize, is more like a precise pair of scissors. It trims the animal's own genome.

1:16–1:24

画面Picture

动画鱼和卡片对照转基因、基因编辑,字幕出现 CRISPR。接着,切日本、美国审批流程的资料画面。

The animation and the cards, then the approval files from Japan and the United States.

文案Words

比如说删除替换或者说插入某段DNA序列通常不涉及到外源DNA的引入。比如说我们刚刚提到的草鱼。

Deleting, replacing, or inserting a stretch of DNA, usually without bringing in DNA from outside. Take the grass carp we just mentioned.

1:25–1:40

画面Picture

切日本、美国审批流程的资料画面。

Cut to the approval files from Japan and the United States.

文案Words

刺的基因给它剪掉从而让鱼更好加工也更好入口听起来是不是觉得跟转基因相比基因编辑好像没有。那么吓人这也是为什么许多国家会在监管上对基因编辑网开一面的原因最直观的就是大幅的去简化审批程序。

Cut out the bone gene, and the fish is easier to process and easier to eat. Next to transgenics, gene editing sounds less frightening. That is why many countries have loosened the rules. The clearest change is a much simpler approval.

1:40–1:55

画面Picture

切日本、美国审批流程的资料画面。

Cut to the approval files from Japan and the United States.

文案Words

比如说日本的企业是只要自愿提交材料备案连审批都不用就可以上市基因编辑的产品而在美国呢基因编辑猪只用了18个月就走完了全部流程相比起传统的转基因动物动辄需要10年甚至20年的审批时间。

In Japan a company can put a gene-edited product on the market after a voluntary filing, with no approval at all. In the United States a gene-edited pig finished the whole process in 18 months. A traditional transgenic animal can take ten years, or twenty.

1:55–2:10

画面Picture

切日本、美国审批流程的资料画面。接着,超市货架式提问:基因编辑过的鱼,还是以前那条鱼吗。口播收束。

The Japan and US files, then a question posed like a supermarket shelf: is a gene-edited fish still the fish it was? The voice closes.

文案Words

效率可以说是提高了不止一个数量级。但是问题来了虽然说基因编辑不一定引入外源基因但它也确实改变了这个生物原有的遗传信息甚至可能造出一种自然界从来没有存在过的新物种。那么改造之后。

The gain in speed is more than one order of magnitude. But the question stands. Even if no outside gene is added, the animal's own genetic information has been changed, and something may be made that has never existed in nature. After that change.

2:10–2:26

画面Picture

超市货架式提问:基因编辑过的鱼,还是以前那条鱼吗。口播收束。

The shelf question: is the gene-edited fish still the old fish? The voice closes.

文案Words

这条鱼它还是原来那条鱼吗而吃了这种被剪过基因的鱼我们人类真的不会出现什么问题吗。如果基因编辑鱼类以后大量上市我们消费者有被告知的权利吗这些问题。其实说到底就是基因编辑动物想要游上市场之前必须跨过的一道道坎。

Is this fish still the fish it was? If we eat a fish whose genes have been cut, will anything happen to us? If gene-edited fish reach the market in volume, do we have a right to be told? These are the barriers a gene-edited animal has to cross before it can swim onto the market.

2:26–2:37

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超市货架式提问:基因编辑过的鱼,还是以前那条鱼吗。口播收束。

The shelf question: is the gene-edited fish still the old fish? The voice closes.

文案Words

有制度的有伦理的也有公众情绪的。如果说这些坎都迈。不过去的话别说游上咱们的餐桌这些鱼可能就要生生世世的困在实验室的冷宫里了感谢收看下期再见。

Rules, ethics, and public feeling. If those barriers are not crossed, forget the table. These fish may stay in the cold of the lab for good. Thanks for watching. See you next time.

基因编辑,监管在松Gene editing, and a rule that is loosening

查看脚本Read the script

0:00–0:15

画面Picture

出镜口播,问基因编辑动物为什么还不产业化。

To camera: if gene-edited animals matter this much, why are we still not taking them to industry?

文案Words

那基因编辑动物这么重要为什么我们又迟迟的不推进产业化呢我们的顾虑是在哪里呢事实上从科研到市场是一条远比想象中还要复杂的道路。首先我们先说一说技术层面在科学界内部对动物基因编辑的长期安全性。

If they matter, why do we keep holding back? Where is the worry? The road from the lab to the market is more complicated than it looks. Start with the technology. Inside science, the long-term safety of gene editing in animals.

0:15–0:30

画面Picture

出镜口播,问基因编辑动物为什么还不产业化。接着,卡片写脱靶效应、镶嵌突变、代际遗传。

To camera, then cards: off-target effects, mosaic mutation, inheritance across generations.

文案Words

仍然有非常多的争论。比如说是不是会带来脱靶效应是否会出现镶嵌突变而即使技术进步能够使基因编辑的脱靶效应显著降低识别能力显著增强。但是还有一个问题代际遗传会不会出现难以预料的风险。

is still argued over. Does it bring off-target effects? Mosaic mutation? Even if the tools get better, off-target cuts fall, and recognition gets sharper, one question remains. Inheritance across generations: will risks show up that no one predicted?

0:30–0:45

画面Picture

卡片写脱靶效应、镶嵌突变、代际遗传。

Cards: off-target effects, mosaic mutation, inheritance across generations.

文案Words

这些都需要世代的验证和严密的监测谁都不敢打包票而对于水产来讲还有一个更吓人的风险跟家畜不一样那你说猪逃逸了那他跑他追他插翅难飞。但是鱼你是关不住的。如果说基因编辑过的鱼类在野生种群之间扩散。

That needs checking across generations, and close watching. No one will promise you otherwise. For fish there is a sharper risk than for livestock. A pig that gets out can be chased. It will not fly. A fish cannot be kept in. If gene-edited fish spread into wild populations.

0:45–1:01

画面Picture

卡片写脱靶效应、镶嵌突变、代际遗传。接着,切飞猪、逃逸的鱼,对照家畜和鱼类风险。

The cards, then a flying pig and a fish that gets away, livestock set against fish.

文案Words

类似于昆虫有文献就警告说有可能会有效地毁灭整个物种而抛开这些技术层面的风险。其实真正的拦路虎在于公众的接受度说白了跟植物相比动物更容易让人有感情。比如说基因编辑一个西红柿大家顶多可能皱个眉。

As with insects, papers have warned it could effectively wipe out a whole species. Set the technical risk aside. The real block is whether the public will accept it. Animals, more than plants, are easy to feel for. Gene-edit a tomato and people frown at most.

1:01–1:16

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切飞猪、逃逸的鱼,对照家畜和鱼类风险。

A flying pig and an escaped fish. Livestock set against fish.

文案Words

但是一听说是改造猪牛羊水产很多人的第一反应都是这多瘆人啊这还能吃吗毕竟我们面对的不是一块基因序列而是面对的是活生生的动物。而且对于公众来说基因这两个字本身就背着沉重的历史包袱。

Hear that the pig, the cow, the sheep, or the fish has been remade, and the first reaction is: that is unsettling, can you still eat it? What we are looking at is not a string of genes. It is a living animal. And for the public the word gene already carries a heavy history.

1:16–1:30

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切飞猪、逃逸的鱼,对照家畜和鱼类风险。接着,谣言卡片:流产、致癌、不孕,再切到基因编辑婴儿的新闻资料,口播收在信任缺口。

Then rumor cards: miscarriage, cancer, infertility. Then the news of the gene-edited babies. The voice closes on the gap in trust.

文案Words

那些关于转基因的谣言你都还记得吗。比如说母羊吃了转基因的饲料会流产人吃了转基因的食物会致癌年轻人吃了会不孕不育。而且这个转基因食物是专门针对中国人的是只卖给中国人吃的。

Do you still remember the rumors about transgenics? A ewe miscarries after transgenic feed. Transgenic food causes cancer. Young people who eat it cannot have children. And the food is aimed at Chinese people, sold only to Chinese people.

1:30–1:45

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谣言卡片:流产、致癌、不孕,再切到基因编辑婴儿的新闻资料,口播收在信任缺口。

Rumor cards, then the gene-edited babies, closing on the gap in trust.

文案Words

这些现在你在网上一搜还有一大堆再加上2018年还出现了一个震惊全世界的基因编辑婴儿事件这彻底的就把基因技术跟伦理红线绑在了一起。所以说你会发现只要一提到动物加上基因大家的反应往往不是科学而是危险。

Search now and there is still a pile of it. Then in 2018 came the gene-edited babies, which shocked the world and tied gene technology to an ethical line. Mention an animal and the word gene together, and the reaction is often not science. It is danger.

1:45–1:51

画面Picture

谣言卡片:流产、致癌、不孕,再切到基因编辑婴儿的新闻资料,口播收在信任缺口。

Rumor cards, then the gene-edited babies, closing on the gap in trust.

文案Words

这种信任的缺口不是说你放宽什么监管推出一纸法规就能够立马补得上的。

That gap in trust is not something a looser rule, or one regulation, can fill overnight.

松绑是不是趋势Is the loosening the way things are going

查看脚本Read the script

0:00–0:15

画面Picture

出镜口播,讲日本、美国接连放行基因编辑动物。接着,罗非鱼,以及 Genus 抗蓝耳病基因编辑猪的新闻页。

To camera: Japan and the United States have let gene-edited animals through, one after the other. Then tilapia, and the news page for Genus's gene-edited pig resistant to blue-ear disease.

文案Words

最近这一两个月全球像是捅了基因编辑动物的窝。但是日本今年4月日本又通过了一款通过基因编辑增加可食用部位的罗非鱼这也是日本在基因编辑水产领域放行的第四个商业化品种而几乎在同一时间呢。

These last month or two, the world has been stirring the nest of gene-edited animals. This April Japan approved another tilapia, gene-edited to increase the edible share. It is the fourth commercial gene-edited aquatic variety Japan has let through. Almost at the same time.

0:15–0:28

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罗非鱼,以及 Genus 抗蓝耳病基因编辑猪的新闻页。

Tilapia, and the news page for the Genus pig resistant to blue-ear disease.

文案Words

美国也传来了重磅消息FDA正式批准Genus公司培育的抗蓝耳病基因编辑猪进入了市场这也意味着专门用于食用的基因编辑动物将首次登上美国人的餐桌媒体非常兴奋。

Heavy news from the United States. The FDA formally approved the gene-edited pig bred by Genus, resistant to blue-ear disease, for the market. A gene-edited animal raised to be eaten will sit on an American table for the first time. The press was excited.

0:28–0:40

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罗非鱼,以及 Genus 抗蓝耳病基因编辑猪的新闻页。

Tilapia, and the news page for the Genus pig resistant to blue-ear disease.

文案Words

预测这头猪将会成为史上最具经济价值的基因编辑动物而资本市场也是立马买单Genus的股价在消息公布之后飙升了数亿美元除了美国跟日本动作频频呢。

They predict this pig will be the most economically valuable gene-edited animal yet. The market bought it at once. After the news, Genus shares jumped by hundreds of millions of dollars. And it is not only the United States and Japan.

0:40–0:54

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罗非鱼,以及 Genus 抗蓝耳病基因编辑猪的新闻页。接着,美、日、阿根廷等国旗,对照中国五星红旗和「依然审慎」。

The tilapia and the Genus page, then the flags of the US, Japan, Argentina and others, set against China's flag and the line: still cautious.

文案Words

近几年阿根廷 巴西 澳大利亚 新加坡 英国等国家也纷纷调整法规逐步放宽对基因编辑动物的监管释放出了欢迎入场的政策信号而相比之下呢中国则依然保持相对审慎的节奏即使2023年我国已经批准了。

In recent years Argentina, Brazil, Australia, Singapore, Britain and others have rewritten the rules and loosened oversight of gene-edited animals, a signal that they are welcome. China has kept a more cautious pace. Even though in 2023 we had already approved.

0:54–1:10

画面Picture

美、日、阿根廷等国旗,对照中国五星红旗和「依然审慎」。接着,论文和品种气泡图,再切华中农大签约现场。

Those flags against China's, and the line 'still cautious'. Then papers and a bubble chart of varieties, and the signing at Huazhong Agricultural University.

文案Words

首个基因编辑大豆上市。但是呢在动物领域至今没有任何产品获准实现产业化落地。但是你可能想象不到在基因编辑动物科研这条赛道上我们国家早就已经遥遥领先了。首先我们基因编辑动物创制的品种数量最多。

the first gene-edited soybean onto the market. In animals, though, not one product has been allowed to land as an industry. What you may not expect: on the research track for gene-edited animals, this country has been far ahead for a long time. First, we have created the most varieties.

1:10–1:26

画面Picture

论文和品种气泡图,再切华中农大签约现场。

Papers and the bubble chart, then the signing at Huazhong Agricultural University.

文案Words

发表的论文也多甚至我们连核心工具都不靠人老美不是垄断吗那我们就自己搞了一套结果真的把美国人给整破防了不少西方媒体就开始说中国正在加速基因编辑技术的主导权在科研这块呢我们是当之无愧的卷王而在产业方面呢。

We have published more papers. We did not even rely on anyone else for the core tool. Wasn't America supposed to hold the monopoly? We built our own, and it really unsettled them. Western media began to say China is accelerating toward the lead in gene-editing technology. In research we are relentless. In industry.

1:26–1:42

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论文和品种气泡图,再切华中农大签约现场。接着,手持钞票的示意镜头,字幕「真金白银投入」。结尾卡「感谢收看,下期再见」。

The papers and the signing, then a shot of cash in hand, the subtitle 'real money put in', and the end card: thanks for watching, see you next time.

文案Words

提前押注今年五月恒兴就跟华中农大的高泽霞老师团队签署了协议支付了5000万获得无刺草鱼基因编辑技术20年的商业使用权这也意味着一旦监管松绑中国企业早就已经做好了真金白银投入迅速推进产业化的这个准备。

They placed the bet early. This May, Hengxing signed with Professor Gao Zexia's team at Huazhong Agricultural University and paid 50 million yuan for a twenty-year commercial right to the gene-editing technology for the boneless grass carp. Once the rules loosen, Chinese firms have already put real money down, ready to take it to industry.

1:42–1:53

画面Picture

手持钞票的示意镜头,字幕「真金白银投入」。结尾卡「感谢收看,下期再见」。

Cash in hand, the subtitle 'real money put in', and the end card.

文案Words

那么问题来了为什么我们在科研上投入了这么大的精力却迟迟不推进产业化在监管上这么的审慎嘿嘿嘿关注我下期告诉你。

So the question: why put this much into the research and still hold the industry back, and stay this cautious in the rules? Follow me. Next time I'll tell you.

宣传片Promo films

沃土生金 · “湛品”传情Red earth, and a letter called Zhanpin

查看脚本Read the script
画面Picture

北纬航拍。河海、红树与成片养殖塘,再落到果园。

Aerial, from the north latitude. River and sea, mangroves and the ponds, then the orchard.

旁白Voice

北纬 21° 的风

衔着南海的咸涩与红土的温热

在中国大陆最南端落地生根

这里是湛江

千百年来,红土与深蓝在此交织

The wind at 21 degrees north

carries the salt of the South China Sea and the warmth of the red earth.

It takes root at the southern end of the Chinese mainland.

This is Zhanjiang.

For a thousand years the red earth and the deep blue have crossed here.

字幕信息Note

2025 年上半年,全市农林牧渔业总产值 529.46 亿元,同比增长 4.4%。

632.01 万亩耕地孕育丰饶

1195.26 公里海岸线串起鲜甜

In the first half of 2025, the city's combined output of farming, forestry, herding, and fishing was 52.946 billion yuan, up 4.4 percent.

6.3201 million mu of cultivated land, and the abundance it raises.

1,195.26 kilometers of coastline, strung with freshness.

旁白Voice

“湛品”正是这片土地写给耕耘者最温暖的情书

Zhanpin is the warmest letter this land writes to the people who work it.

字幕Title

字幕不旁白:沃土生金 “湛品”传情

Title, no voice: Red earth turns to gold. Zhanpin sends its regards.

画面Picture

品牌部署、产业集群、产地与标准。

How the brand is set, the industry clusters, the places, and the standards.

旁白Voice

“湛品”的底气,源于战略的远见

以顶格认识、满格力度推进品牌强农

湛江市委、市政府高位部署,成立专班统筹推进

突出发展品质、品牌、品位“三品”

实现“湛品”“五进”广州,深入对接

推动“湛品”入湾出海,畅销全球

“湛品”的温度,藏在与土地的对话里

热带水果、菠萝、甘薯、丝苗米、南药、家禽、预制菜,七大百亿级产业集群拔节生长

雷琼黄牛、雷州黑山羊、湛江鸡、湛江鸽等特色产业蓬勃兴起

让产业更强

构建菠萝、红橙、火龙果及渔业大数据平台

“AI 大模型 + 产业”,拉开 2024 年徐闻菠萝数字化营销

让农业更新

“12221”市场体系架起城乡桥

中国菠萝之乡

农村电商铺就全球路

让品牌更响

1926 年南洋归来的愚公楼菠萝

蕴藏着火山红土的甜

被列入国家保护的雷琼黄牛

肌理里藏着半岛的风

用 20 年光阴蜕变成“米中红宝石”

“湛品”是匠心的密码

从全国首个金鲳鱼全产业链标准体系

到《徐闻良姜》《覃斗芒果》多项地方标准

湛江鸡、湛江对虾、湛江沙虫、湛江蚝等特色农产品团体标准

让每一颗菠萝都有身份档案

每一只生蚝都带着新鲜承诺

The confidence of Zhanpin comes from a strategy that looks ahead.

The brand for farming is pushed with the highest attention and full force.

The Zhanjiang party committee and government set it from the top, and a special team carries it.

Quality, brand, and taste: the three to develop.

Zhanpin makes the five entries into Guangzhou, and the link goes deep.

Zhanpin into the bay and out to sea, selling across the world.

The warmth of Zhanpin is in the conversation with the land.

Tropical fruit, pineapple, sweet potato, simiao rice, southern medicine, poultry, prepared food: seven clusters, each of ten billion, are growing.

Leiqiong cattle, Leizhou black goat, Zhanjiang chicken, Zhanjiang pigeon, and other distinctive lines are rising.

Make the industry stronger.

A data platform for pineapple, red orange, dragon fruit, and fisheries.

A large AI model plus the industry opened the digital marketing of Xuwen pineapple in 2024.

Make the farming newer.

The 12221 market system is the bridge between town and country.

China's home of pineapple.

Rural e-commerce paves a road to the world.

Make the brand louder.

The Yugonglou pineapple, brought back from Southeast Asia in 1926,

holds the sweetness of volcanic red earth.

Leiqiong cattle, on the national protection list,

carry the wind of the peninsula in the muscle.

Twenty years turned it into the ruby among rices.

Zhanpin is the code of the craft.

From the country's first full-chain standard for golden pompano

to local standards including Xuwen galangal and Qandou mango.

Group standards for Zhanjiang chicken, Zhanjiang shrimp, Zhanjiang sandworm, Zhanjiang oyster, and other distinctive products.

Every pineapple has an identity file.

Every oyster carries a promise of freshness.

画面Picture

生蚝、对虾、湛江鸡、雷州黑山羊、遂溪甘薯、徐闻菠萝、廉江红橙,再到四季果园。

Oyster, shrimp, Zhanjiang chicken, Leizhou black goat, Suixi sweet potato, Xuwen pineapple, Lianjiang red orange, then the orchard through the seasons.

旁白Voice

“湛品”的鲜美,是刻在味蕾的记忆

是写进生活的诗词

湛江生蚝锁着海风的咸、浪花的鲜

咬开时汁水在舌尖跳舞

对虾肉质鲜甜、细嫩

湛江鸡,口感鲜嫩有嚼劲

雷州黑山羊,火山岩上奔跑

百草清香滋养,嫩得层次分明

遂溪甘薯藏着火山红土的蜜香

是平凡日子里最扎实的慰藉

徐闻菠萝咬一口,汁水甜过初恋

廉江红橙清甜中泛起微酸

夏有芒果垂枝,秋有蜜柚飘香

冬有红橙压树,每一眼都是风景

从田间到餐桌,从本土到世界

“湛品”,是乡村振兴的生动注脚

是农业现代化的鲜活样本

更是湛江人对美好生活最质朴的回答

“湛品”让世界爱上湛江味道

The freshness of Zhanpin is a memory cut into the tongue.

A poem written into ordinary life.

The Zhanjiang oyster locks the salt of the sea wind and the fresh of the spray.

Bite it, and the juice dances on the tongue.

The shrimp is sweet and fine.

Zhanjiang chicken is tender and has a bite.

The Leizhou black goat runs on volcanic rock.

Fed on the scent of a hundred grasses, tender in layers.

Suixi sweet potato hides the honey of volcanic red earth.

The most solid comfort of an ordinary day.

One bite of Xuwen pineapple, and the juice is sweeter than a first love.

Lianjiang red orange is clear and sweet, with a little acid.

Mango hangs in summer, pomelo scents the autumn,

red orange weighs the tree in winter. Every look is a view.

From the field to the table, from home to the world.

Zhanpin is a living footnote to rural revival.

A living sample of modern farming.

And the plainest answer Zhanjiang people give to a good life.

Zhanpin makes the world fall for the taste of Zhanjiang.

字幕信息Note

湛江市入选全国名特优新农产品名录。

Zhanjiang is on the national list of famous, special, excellent, and new farm products.

「湛品」从中孕育Zhanpin, grown out of this land

查看脚本Read the script
画面Picture

田头喷灌,红土地上的劳作,海岸与成片养殖塘。再落到大米、稻穗。

Irrigation in the field, work on the red earth, the coast and the ponds. Then rice, and the ear.

旁白Voice

根深土厚

物华天宝

地处中国大陆最南端

发展农业得天独厚

“湛品”从中孕育而出

这是大自然的馈赠与勤劳智慧的结晶

是自然的礼赞

Deep roots, rich soil.

A land of treasures.

At the southern end of the Chinese mainland.

Farming here is favored.

Zhanpin is born out of this.

A gift of nature, and of work and wit.

A praise of nature.

字幕Title

字幕不旁白:雷州东西洋大米

Title, no voice: Leizhou Dongxi Yang rice.

旁白Voice

东洋熟、雷州足

粒粒晶莹如玉

每一口都在品味

源自大地的纯粹与甘甜

When the east field ripens, Leizhou has enough.

Every grain like jade.

Every bite

tastes of the pure and the sweet that come from the land.

字幕信息Note

湛江是广东省种粮大市,年粮食种植面积 422 万亩、产量 152 万吨以上。

其中,雷州东西洋田连片面积达 28 万亩,是广东省内最大的水稻主产区,素有“粤西粮仓”“广东第一田”之称。

Zhanjiang is a major grain producer in Guangdong. Annual grain area is 4.22 million mu, output above 1.52 million tonnes.

The Dongxi Yang fields of Leizhou run to 280,000 mu, the largest contiguous rice area in the province, called the grain store of western Guangdong and the first field of Guangdong.

字幕Title

字幕不旁白:遂溪番薯

Title, no voice: Suixi sweet potato.

旁白Voice

名副其实的“致富薯”“振兴薯”

皮薄光滑

A potato that deserves the names 'the potato that makes people better off' and 'the potato of revival'.

Thin skin, smooth.

字幕信息Note

遂溪番薯种植面积达 46.5 万亩,预计年产量达 70.5 万吨。

2024 年,湛江番薯种植面积达 90.9 万亩、预计年产量达 148.5 万吨。

Suixi sweet potato covers 465,000 mu, with an expected annual output of 705,000 tonnes.

In 2024 Zhanjiang's sweet potato covered 909,000 mu, with an expected output of 1.485 million tonnes.

字幕Title

字幕不旁白:徐闻菠萝

Title, no voice: Xuwen pineapple.

旁白Voice

以其个大、香甜、汁多而闻名遐迩

吸引无数游客前来品尝

是徐闻菠萝最甜的季节

Known far and wide for size, sweetness, and juice.

It draws crowds of visitors to taste it.

This is the sweetest season for Xuwen pineapple.

字幕Title

字幕不旁白:雷州黑山羊

Title, no voice: Leizhou black goat.

旁白Voice

秋冬滋补的“黑宝石”

兴镇富民的“羊经济”

舌尖上的“花样”美食

A black jewel for autumn and winter.

A goat economy that builds the town.

A varied dish on the tongue.

字幕信息Note

雷州黑山羊是粤西地区优良地方品种,是国家地理标志保护产品,也是进入《国家级畜禽遗传资源保护名录》的肉羊品种。

The Leizhou black goat is a fine local breed of western Guangdong, a national geographical-indication product, and a meat goat on the national list of livestock and poultry genetic resources under protection.

字幕Title

字幕不旁白:廉江红橙

Title, no voice: Lianjiang red orange.

旁白Voice

国宴佳果,“橙中皇后”

色泽鲜艳如火焰

是秋冬季节的明星水果

是廉江红橙最美味的时候

A fruit of state banquets, the queen of oranges.

Color like flame.

The star fruit of autumn and winter.

This is when the Lianjiang red orange tastes best.

字幕信息Note

2024 年,廉江红橙种植面积 7.45 万亩,预计年产量达 8.13 万吨。

In 2024 Lianjiang red orange covered 74,500 mu, with an expected output of 81,300 tonnes.

旁白Voice

日啖荔枝三百颗

不辞长作岭南人

绿叶间点缀着颗颗红宝石般的果实

每年的 5 到 6 月

是独属于湛江的荔枝甜

Three hundred lychees a day,

and I would not mind staying in Lingnan.

Red jewels among the green leaves.

Every May and June

is Zhanjiang's own lychee sweetness.

字幕信息Note

2024 年,全市荔枝种植面积 39.19 万亩,总产量 25.16 万吨。

In 2024 the city's lychee covered 391,900 mu, with a total output of 251,600 tonnes.

字幕Title

字幕不旁白:遂溪火龙果

Title, no voice: Suixi dragon fruit.

旁白Voice

小小火龙果

串起富民兴村大产业

生活都是红红火火

A small dragon fruit

strings together an industry that makes a village better off.

Life runs hot and bright.

字幕信息Note

2024 年,全市火龙果种植面积 13.6 万亩,预计年产量 47 万吨。其中,遂溪火龙果种植面积约 7.6 万亩,预计年产量 25.8 万吨。

In 2024 the city's dragon fruit covered 136,000 mu, expected output 470,000 tonnes. Of that, Suixi dragon fruit is about 76,000 mu and 258,000 tonnes.

字幕Title

字幕不旁白:覃斗芒果

Title, no voice: Qandou mango.

旁白Voice

香气浓、汁水多

果肉细腻

每一口都是对 6 月的最佳诠释

A strong scent, a lot of juice.

Fine flesh.

Every bite is the best reading of June.

字幕信息Note

覃斗芒果种植面积 6 万亩,年产量约 6 万吨。

Qandou mango covers 60,000 mu, about 60,000 tonnes a year.

字幕Title

字幕不旁白:徐闻良姜

Title, no voice: Xuwen galangal.

旁白Voice

清香雅致

是药食同源的佳品

Clear and quiet in its scent.

A thing that is both medicine and food.

字幕信息Note

徐闻县是我国良姜原产地、主产区和出口基地,全县良姜种植面积超 6 万亩,产量占全国的 90% 以上。

Xuwen is where China's galangal comes from, the main producing area, and the export base. County planting is over 60,000 mu, more than 90 percent of the country's output.

画面Picture

鉴江下游,吴川橘红。

The lower Jianjiang, and Wuchuan pummelo peel.

旁白Voice

吴川长岐的泥土孕育出上品吴川橘红

是宽中理气、止咳化痰的岭南名药

The soil of Changqi in Wuchuan raises the fine Wuchuan pummelo peel.

A famous Lingnan medicine, for the middle, the qi, cough, and phlegm.

字幕信息Note

保存年限达 20 年的吴川橘红可以卖到万元以上。

Wuchuan pummelo peel kept for twenty years can sell for more than ten thousand yuan.

画面Picture

金鲳、对虾、生蚝、南珠、花蟹,依次出产品和产地。

Golden pompano, shrimp, oyster, southern pearl, flower crab. Product, then place, in that order.

旁白Voice

湛江金鲳鱼肉质结实、细嫩无刺、口感鲜美

Zhanjiang golden pompano is firm, fine, without small bones, and fresh.

字幕信息Note

直接从业人员约 10 万人,带动种苗、饲料、养殖、装备加工与流通等全产业链的发展。打造百亿元富民。

About 100,000 people work in it directly, pulling seed, feed, farming, equipment, processing, and trade along the whole chain. A ten-billion-yuan livelihood.

旁白Voice

全球对虾看中国,中国对虾看湛江

湛江对虾,肉质鲜嫩,品质卓越

千亿尾对虾从这里游向全国

The world looks to China for shrimp, and China looks to Zhanjiang.

Zhanjiang shrimp is tender, and the quality is high.

A hundred billion shrimp swim from here to the rest of the country.

字幕信息Note

湛江被称为“中国对虾之都”。对虾种苗产量、对虾产量、加工规模、出口量,均为全国第一。

Zhanjiang is called the shrimp capital of China. Seed output, shrimp output, processing, and exports are all first in the country.

旁白Voice

“海中牛奶”,“蚝”气冲天

优良的生长环境

孕育出品质上乘的湛江蚝

早已成为带动渔民致富的蓝色产业

Milk of the sea, and an oyster with presence.

Good water to grow in.

It raises a Zhanjiang oyster of high quality.

Already a blue industry that makes fishers better off.

字幕信息Note

湛江蚝年产量 40 万吨,占全国的 10%、全省的 35%。

Zhanjiang oyster output is 400,000 tonnes a year, 10 percent of the country and 35 percent of the province.

旁白Voice

蚌闻雷而孕,望月而胎

流沙南珠,浑圆凝重,晶莹光润

The mussel conceives at the thunder and takes form under the moon.

Liusha southern pearls: round, heavy, bright.

字幕信息Note

湛江雷州流沙海域是中国地理标志保护产品“流沙南珠”的重要产地。南珠养殖面积 2 万多亩,年产量超 3 吨,其产量占全国海水珍珠的 70%。

The Liusha waters of Leizhou, Zhanjiang, are an important home of the geographical-indication product Liusha southern pearl. Pearl farming covers more than 20,000 mu, annual output over 3 tonnes, 70 percent of the country's seawater pearls.

旁白Voice

“江洪的鱼,乐民的蟹”

乐民花蟹,肉质鲜美,蟹黄丰盈

是吃货口中最鲜甜的蟹

每年的中秋前后

Fish of Jianghong, crab of Lemin.

Lemin flower crab, sweet meat, rich roe.

The sweetest crab, as people who eat it say.

Every year, around the Mid-Autumn Festival.

字幕信息Note

乐民花蟹作为当地特色和农民致富的主导产业,年均捕捞量 1000 万斤,年产值 5 亿元。

Lemin flower crab is a local specialty and a main way farmers here make a living. Average catch is 10 million jin a year, output value 500 million yuan.

画面Picture

“湛品”品牌名录、推介活动和餐桌成片。

The Zhanpin list, the promotions, and the table, in a run of shots.

旁白Voice

湛江市深入实施品牌强农战略

已认定“湛品”区域公用品牌共 15 个

打造了一批品质过硬、特色鲜明、带动力强,知名度、美誉度、消费忠诚度高的农产品区域公用品牌

Zhanjiang has carried through a strategy of a strong brand for farming.

Fifteen Zhanpin regional public brands have been recognized.

A set of regional brands, solid in quality, distinct, able to pull an industry, known, well regarded, and loyal in the buying.

字幕信息Note

已认定“湛品”产品品牌 78 个。其中种植业类 32 个,畜牧类 5 个,渔业类 9 个,农产品食品化类 32 个。

培育了一批质量优、信誉好、产业带动作用明显、具有核心竞争力的产品品牌。

Seventy-eight Zhanpin product brands have been recognized. Thirty-two in crops, five in livestock, nine in fisheries, thirty-two in food made from farm products.

A set of product brands, good quality, good name, a clear pull on the industry, and a real competitive core.

旁白Voice

成功在徐闻举办以菠萝为主题的马拉松赛事

助力菠萝、荔枝收益合计超 55 亿元

举办“湛品”进北京、“五进”广州

遂溪仙品荔等系列推介活动

建立健全精品培育扶持机制

着力在资金、政策、服务等方面向“湛品”倾斜

走出了一条用“土特产”实现富民强农的康庄大道

喊重庆人民吃广东海鲜

让越来越多“湛品”精品脱颖而出

A pineapple marathon was held in Xuwen.

Pineapple and lychee together brought in more than 5.5 billion yuan.

Zhanpin went to Beijing, and made the five entries into Guangzhou.

A run of promotions, including Suixi's Xianpin lychee.

A way to find and support the fine goods was put in place.

Money, policy, and service lean toward Zhanpin.

A broad road on which local specialties make people better off and farming stronger.

A call for Chongqing to eat Guangdong seafood.

More Zhanpin goods stand out.

画面Picture

回到这座城市,落在品牌和田间。

Back to the city. Land on the brand, and on the field.

旁白Voice

这座中国大陆最南端的城市

正高擎现代农业火炬

重点打造精品农业、品质农业和品牌农业

深入实施品牌强农

深化“12221”市场体系建设

加快打造“湛品”品牌精品

以农业品牌建设助力湛江农业跨越式、高质量发展

This city at the southern end of the Chinese mainland

is holding up the torch of modern farming.

Fine farming, quality farming, brand farming.

A strong brand, carried further.

The 12221 market system, built deeper.

Zhanpin, made into the fine goods faster.

A brand for farming, so Zhanjiang's agriculture can leap, and grow with quality.

贵州荔枝红了Guizhou lychee has turned red

查看脚本Read the script

1|片头

画面Picture

云海压着山。标题用书法大字铺满,小字放在笔锋下面。这一段没有旁白。

Clouds press the mountains. The title in large brush script, the small line under the stroke. No voice in this shot.

字幕Title

贵州荔枝红了 / 跨越山海的“美荔传说” / 粤黔协作的东风

Guizhou lychee has turned red.

A lychee story that crosses the mountains and the sea.

The wind of Guangdong and Guizhou working together.

2

画面Picture

航拍一座沿江的城,桥跨在江上,雾从楼里漫出来。

A city along a river, from the air. A bridge across it. Fog between the towers.

字幕Title

吴宇辉从广东罗浮山下

Wu Yuhui, from under Luofu Mountain in Guangdong.

3

画面Picture

荔枝园里的合影。红横幅要能读清。

A group photograph in the lychee orchard. The red banner has to be readable.

字幕Title

惠册美荔传说“满盘红”荔枝开园啦 / 就此拉开帷幕

The Huice lychee story: the Manpanhong orchard is open.

And so it begins.

4

画面Picture

荔枝挂在枝上的近景。品种名用字幕条,不口播念清单。

Lychee on the branch, close. The variety names are a title, not a spoken list.

字幕Title

引入挂绿、冰荔、仙进奉等

Guilu, Bingli, Xianjinfeng, and others, brought in.

5

画面Picture

室内三块展板。先给「荔枝五化智慧种苗园」,再给技术流程图。

Indoors, three boards. The smart lychee nursery plan first, then the technique chart.

字幕Title

“五化”智慧果园理念

A smart orchard, in five parts.

6

画面Picture

航拍新种的荔枝坡。先给试产的这一片,再拉远到产业带。两句不要叠在同一张航拍上。

The new lychee slope from the air. The trial plot first, then wider, to the belt. Two lines, two shots.

字幕Title

300 亩核心示范果园顺利完成试产 / 一个万亩盘江荔枝产业带

300 mu of the core demonstration orchard has come into trial production.

A Panjiang lychee belt of ten thousand mu.

7

画面Picture

果农站在茂名的荔枝园里,背对镜头。画面角上打「资料画面」。

Growers in a Maoming orchard, backs to the camera. Mark the corner: archive picture.

字幕Title

再到带领册亨果农远赴茂名

Then the Ceheng growers are taken all the way to Maoming.

8

画面Picture

当地居民出镜,手里一篮荔枝,背后是山和河。竖条写身份。

A local resident to camera, a basket of lychee, mountains and a river behind. Her role on a vertical bar.

字幕Title

当地居民 / 在这里每天挣 130 多块钱

A local resident.

Here, more than 130 yuan a day.

9|收束

画面Picture

五个人站成一排,每人一篮荔枝。大字回到片名。

Five people in a row, a basket each. The title comes back big.

字幕Title

贵州荔枝红了

Guizhou lychee has turned red.

湛江热带农产品宣传视频Zhanjiang tropical produce

热农会开幕Opening, on camera

查看脚本Read the script

0:00–0:15

画面Picture

标题卡「热农会开始啦」。接着,周亦可出镜,下方字幕「南方农村报主播」,身后是展位和人流。

A title card: the tropical produce fair has begun. Then Zhou Yike to camera, the lower third 'anchor, Southern Rural News', booths and a crowd behind her.

文案Words

2026第一届湛江热带农产品促消费活动火热开启超多湛江本土特色热带农产品集体亮相集中展现湛江热带农业的强劲实力独特魅力。

The first Zhanjiang tropical produce consumption event of 2026 is open. A great many local tropical products are here together, showing the strength and the character of Zhanjiang's tropical agriculture.

百大商团到场Buyers on the floor

查看脚本Read the script

0:00–0:15

画面Picture

周亦可拿菠萝出镜,下方字幕写名字,先报时间和地点。

Zhou Yike to camera with a pineapple. The lower third gives her name. Time and place first.

文案Words

9月22日上午2026第一届湛江热带农产品促消费活动主场活动在奥体中心举行。

On the morning of 22 September, the main event of the first Zhanjiang tropical produce consumption fair of 2026 was held at the Olympic Sports Center.

0:15–0:29

画面Picture

周亦可拿菠萝出镜,下方字幕写名字,先报时间和地点。接着,会场全景、发言人,字幕提到 RCEP。

Zhou Yike with the pineapple, then the hall, the speakers, and a subtitle that mentions RCEP.

文案Words

超300名嘉宾齐聚现场来自十多个国家和地区的经贸代表国内外采购商等共赴这场热带农业产业盛会活动聚焦产业提质品牌升级消费赋能跨境出海。

More than 300 guests. Trade representatives from more than ten countries and regions, and buyers from home and abroad, came to this tropical agriculture gathering. The event is about better industry, a stronger brand, consumption, and going out across the border.

0:29–0:45

画面Picture

会场全景、发言人,字幕提到 RCEP。

The hall and the speakers. The subtitle mentions RCEP.

文案Words

进一步明确产业发展方向凝聚开放合作共识现场2026年第二批湛品品牌名单正式发布并举行授牌仪式进一步擦亮湛江特色农产品品牌。

It set the direction more clearly and gathered a consensus on open cooperation. On site, the second 2026 list of Zhanpin brands was released, and the plaques were given, polishing the brand of Zhanjiang's distinctive produce.

0:45–0:58

画面Picture

会场全景、发言人,字幕提到 RCEP。接着,大屏发布第二批湛品名单,嘉宾颁牌。

The hall, then the big screen with the second Zhanpin list, and guests handing over the plaques.

文案Words

RCEP农业规则与海洋牧场出海实践经验分享为湛江农海产品拓展国际市场提供新思路金融赋能主题发言。

Sharing on RCEP agricultural rules, and on taking marine ranching abroad, offered a new way for Zhanjiang's farm and sea products to reach other markets. A talk on what finance can do.

0:58–1:14

画面Picture

大屏发布第二批湛品名单,嘉宾颁牌。

The big screen with the second Zhanpin list. Guests hand over the plaques.

文案Words

从农业保险、供应链金融等方面助力产业发展随后京东现场发布金鲳鱼采购标准为金鲳鱼线上销售提供标准参考签约仪式将活动推向高潮。

Agricultural insurance and supply-chain finance, among other things, to help the industry. Then JD released, on site, a purchasing standard for golden pompano, a reference for selling it online. The signing pushed the event to its peak.

1:14–1:29

画面Picture

大屏发布第二批湛品名单,嘉宾颁牌。接着,签约和启动仪式,舞台字「正式启动」。

The list and the plaques, then the signing and the launch, the stage line 'officially started'.

文案Words

现场完成15组重点项目签约签约金额合计132亿元涵盖现代化海洋牧场、特色种养殖、全产业链、金融合作等领域随着主场活动启动。

Fifteen key projects were signed, 13.2 billion yuan in all, covering modern marine ranching, distinctive breeding, the whole chain, and finance. With the main event started.

1:29–1:44

画面Picture

签约和启动仪式,舞台字「正式启动」。

The signing and the launch. The stage says 'officially started'.

文案Words

热农会正式启幕立足资源禀赋深耕热带农业湛江正持续推进品牌化标准化国际化发展拓展产业新空间释放热带农业发展新活力。

The fair officially opened. Standing on what the place has, working tropical agriculture in depth, Zhanjiang is pushing brand, standard, and international reach, opening new room for the industry.

云逛热农会A walk through the hall

查看脚本Read the script

0:00–0:15

画面Picture

展馆全景,人流和热带水果展位。接着,周亦可举红牌出镜,字幕「南方农村报主播」,身后是菠萝和卡通展陈。

The hall, the crowd, the tropical fruit booths. Then Zhou Yike with a red card, the lower third 'anchor, Southern Rural News', pineapple and a cartoon display behind her.

文案Words

9月22至24日在热农会上湛江把压箱底的农业好物和特色产业全都带过来了现在我们就一起去看一看都有哪些特色好物不管是热带果蔬。

From 22 to 24 September, at the fair, Zhanjiang brought the agricultural goods and the industries it had been keeping. Let's go and see them, tropical fruit and vegetables included.

0:15–0:30

画面Picture

周亦可举红牌出镜,字幕「南方农村报主播」,身后是菠萝和卡通展陈。接着,切菠萝、果篮和火山红薯特写。

Zhou Yike with the red card, then pineapple, fruit baskets, and a close-up of the volcanic sweet potato.

文案Words

深海海产还是特色种养优质种业各种各样的湛江特色农产品齐聚现场实实在在让大家看到湛江作为热作高地到底有哪些好产品我们湛江的高品质。

Deep-sea catch, or distinctive farming, or good seed: Zhanjiang's products are all here, so people can see what this tropical highland actually has. Our high-quality Zhanjiang.

0:30–0:43

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切菠萝、果篮和火山红薯特写。接着,另一位出镜记者在金岭集团展位,举红牌采访。

Pineapple, baskets, volcanic sweet potato. Then another reporter at the Jinling Group booth, red card, doing an interview.

文案Words

是农牌产品区域公用品牌是由我们湛海集团来运营的这个火山红薯就是我们湛品的王牌产品它是种植于我们湛江的万年火山红土区。

This regional public brand is run by Zhanhai Group. This volcanic sweet potato is the ace of our Zhanpin. It is grown in the volcanic red soil of Zhanjiang, soil of ten thousand years.

0:43–0:57

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另一位出镜记者在金岭集团展位,举红牌采访。接着,红薯、红糖和糖艺大桥,再切展位人流。

The reporter at the Jinling booth, then sweet potato, brown sugar, and a sugar model of the bridge, then the crowd at the booth.

文案Words

然后是创新性的运用到了鱼肽蛋白肥来种植养大的可以说它是吃海鲜长大的红薯这是我们金岭集团用红糖打造的就是一个湛江地标海湾大桥的。

They also used a fish-peptide fertilizer to grow it. You could say this sweet potato was raised on seafood. Jinling Group built, in brown sugar, a landmark of Zhanjiang, the bay bridge.

0:57–1:12

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红薯、红糖和糖艺大桥,再切展位人流。接着,品尝台和展馆通道,口播收在「中国热作高地」。

Sweet potato, brown sugar, the sugar bridge, then the tasting table and the aisle. The voice closes on 'China's tropical highland'.

文案Words

糖都是产在我们遂溪县就是我们的红糖之乡我们的自己的那个甘蔗种植亩数大概有三万亩在做糖这一块我们是有几十年的经验凭借优越的自然条件和成熟的农业产业。

The sugar is from Suixi county, our home of brown sugar. Our own cane is about 30,000 mu. We have decades in sugar. The natural conditions are good, and the farming industry is mature.

1:12–1:20

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品尝台和展馆通道,口播收在「中国热作高地」。

The tasting table and the aisle. The voice closes on 'China's tropical highland'.

文案Words

越来越多的湛江优质好产品正在走出本土走向全国擦亮中国热作高地的金字招牌。

More and more of Zhanjiang's good products are leaving home for the rest of the country, polishing the name of China's tropical highland.

聚焦种业创新Seed and research

查看脚本Read the script

0:00–0:06

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会场标题「聚焦种业创新」「热带种业产业交流会」。

Hall titles: focus on innovation in seed, and the tropical seed industry exchange.

文案Words

热带种业产业交流会在 2026 第一届湛江热带农产品促消费活动现场举办。

The tropical seed exchange was held at the first Zhanjiang tropical produce consumption event of 2026.

0:06–0:16

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发言人出镜。字幕条分别是农业农村部南亚热带作物中心副主任黄辉,和平安产险湛江中心支公司总经理王树毅。

Speakers to camera. Lower thirds: Huang Hui, deputy director of the South Subtropical Crops Center of the Ministry of Agriculture and Rural Affairs, and Wang Shuyi, general manager of Ping An Property and Casualty's Zhanjiang branch.

文案Words

黄辉:活动立足湛江热作资源禀赋,聚焦热作产业发展,为种业创新和产业升级凝聚共识。王树毅作金融赋能专题发言,讲金融资源怎样帮科研成果落地。

Huang Hui: the event stands on what Zhanjiang has in tropical crops, focuses on that industry, and gathers a consensus for innovation in seed and for upgrading. Wang Shuyi spoke on finance, and on how money helps a research result land.

0:16–0:27

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专家分享页,画面是海洋牧场、芒果新品种和果树知识产权。

The experts' page: marine ranching, new mango varieties, and intellectual property in fruit trees.

文案Words

专家分享海洋牧场适养鱼类良种繁育,以及果树新品种从审定品种走向保护权品种。探索用品种创新和知识产权保护,推动优质芒果产业升级。

Experts on breeding fish suited to marine ranching, and on fruit varieties moving from approved varieties to protected rights. Using new varieties and intellectual property to upgrade the mango industry.

0:27–0:33

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品牌推介和「湛品」六大产品系列卡:火山、粮田等。结尾落到种质创新。

Brand presentations, and cards for the six Zhanpin lines: volcanic, grain fields, and the rest. Close on innovation in germplasm.

文案Words

湛海、金岭糖业、壹号食品、海威等依次做品牌推介。「湛品」六大产品系列同场亮相。以种质创新筑牢农业「芯片」,为湛江热带特色农业注入新动能。

Zhanhai, Jinling Sugar, Yihao Food, Haiwei and others present their brands in turn. The six Zhanpin lines appear together. Germplasm innovation is the chip under the farming, and it puts new energy into Zhanjiang's tropical agriculture.

四季有果The floor interview

查看脚本Read the script

0:00–0:15

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南亚热带作物研究所负责人穿白衬衣,在绿色展位举红牌出镜。接着,切芒果、牛油果、黄晶果等果篮特写。

The head of the South Subtropical Crops Research Institute, white shirt, red card, at a green booth. Then baskets of mango, avocado, and abiu.

文案Words

南亚所主要是从事热带作物的育种品质提升还有产业链的延伸还有品牌的打造开展工作这次由于展台的限制我们主要带来我们选育的一些特色的。

The institute works on breeding tropical crops, on quality, on extending the chain, and on the brand. The booth is limited, so what we mainly brought are distinctive varieties we bred ourselves.

0:15–0:31

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切芒果、牛油果、黄晶果等果篮特写。接着,回到出镜,讲自主品种和菠萝引进 100 周年。

Mango, avocado, abiu. Then back to camera: varieties they own, and the hundredth year of the pineapple's introduction.

文案Words

果树,还有其他作物的新的品种来说展示。因为随着国家对知识产权的重视我们这次展出的基本是我们有自主产权的品种其中有澳洲坚果是我们79年从澳大利亚引进。

Fruit trees, and new varieties of other crops. With the state paying more attention to intellectual property, what we are showing is basically varieties we own. Macadamia came in from Australia in 1979.

0:31–0:46

画面Picture

回到出镜,讲自主品种和菠萝引进 100 周年。

Back to camera: varieties they own, and a hundred years of pineapple in Zhanjiang.

文案Words

现在选育的品种在全国推广现在我们国内种植面积有560多万亩我们国家已经从一个引进国现在发展成一个马上要变成出口的国家这是我们从引进推广培育。

The varieties bred since then are planted across the country. Domestic area is more than 5.6 million mu. We have gone from a country that introduced it to one about to export it. That road is introduction, extension, breeding.

0:46–1:02

画面Picture

回到出镜,讲自主品种和菠萝引进 100 周年。

Back to camera: varieties they own, and a hundred years of pineapple in Zhanjiang.

文案Words

这一条路做出来的一个品牌的一个产业再过来是我们的菠萝我们广东的菠萝到了湛江今年是100周年但我们的品种单一、季节集中是我们制约菠萝产业发展的一个短板。

That is how a brand and an industry were made. Then our pineapple. Guangdong pineapple reached Zhanjiang, and this year is the hundredth. A single variety, and a crowded season, are what hold the pineapple industry back.

1:02–1:18

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回到出镜,讲自主品种和菠萝引进 100 周年。接着,切诺丽果、地瓜、菠萝和展馆通道,采访收在引种。

Back to camera, then noni, sweet potato, pineapple, and the aisle. The interview closes on bringing varieties in.

文案Words

所以我们所通过20多年的选育我们选育了一系列的品种再将我们的栽培技术可以实现我们菠萝在湛江的周年供应我们湛江尤其是雷州半岛它有独特的光热条件。

In more than twenty years of breeding, the institute has a series of varieties. With the cultivation method, pineapple in Zhanjiang can be supplied all year. Zhanjiang, and the Leizhou peninsula in particular, has unusual light and heat.

1:18–1:27

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切诺丽果、地瓜、菠萝和展馆通道,采访收在引种。

Noni, sweet potato, pineapple, the aisle. The interview closes on introduction.

文案Words

我们没有低温,没有寒害这是非常好的我们去找一些好的品种。所以我们现在要引进一些好的品种来进行推广。

We have no low temperature and no cold damage. That is a real advantage. We go looking for good varieties. So now we introduce good varieties and extend them.

色彩篇The colour films

大地色韵 · 粉色The colours of the land: pink

查看脚本Read the script

1|0–3s

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静态拼图,居中出主标题。底是切开的粉色果肉,粉菠萝、火龙果、番石榴铺在一起,阳光打在切面上。

A still collage, the main title in the center. Cut pink flesh underneath: pink pineapple, dragon fruit, guava, sun on the cut face.

字幕Title

湛江热作・大地色韵 / 粉色篇

Zhanjiang tropical crops, the colors of the land. The pink film.

2|3–10s

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粉菠萝还长在叶心里。果皮粉里带紫,叶缘一条金边。镜头从叶尖推到果身,让「新果」是长出来的,不是摆拍。

The pink pineapple is still in the heart of the leaves. The skin is pink into purple, a gold edge on the leaf. Move from the leaf tip to the fruit, so the new fruit reads as grown, not arranged.

字幕Title

南国沃土,粉色新果蓬勃生长。

Southern soil. A new pink fruit, growing hard.

3|10–16s

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果肉特写。粉色的肉,汁在切面上。这一镜不介绍新品,只把「粉」和「甜」停住。

Flesh, close. Pink meat, juice on the cut. This shot does not introduce a product. It holds pink, and sweet.

字幕Title

蕴出一抹温柔粉甜。

A gentle pink sweetness comes out of it.

4|16–22s

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竹篮放在泥地上,装满红玫瑰释迦。果皮一粒一粒,颜色从紫走到粉。竖排大字点出品名,横字幕说肌理。

A bamboo basket on the mud, full of red-rose sugar apple. The skin is beaded, the color walks from purple to pink. The name in vertical type, the texture in a horizontal line.

字幕Title

红玫瑰释迦果

绽放独特色泽肌理

Red-rose sugar apple.

A color and a texture of its own.

5|22–27s

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红心芭乐切成块,堆满画面,水珠还在。竖排大字是品名,底部一句把味道收住。

Pink guava cut into pieces, filling the frame, water still on it. The name vertical, one line at the bottom to hold the taste.

字幕Title

红心芭乐

封存热带本味甘香

Pink guava.

The sweet scent of the tropics, kept in.

6|27–30s

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拉回最大的粉色画面,字居中停住。不接新的水果。

Back to the largest pink frame. The words hold in the center. No new fruit.

字幕Title

湛江粉,中国美。

Zhanjiang pink. China's beauty.

大地色韵 · 红色The colours of the land: red

查看脚本Read the script

1|0–3s

画面Picture

航拍红土田做底,田垄像一条条红线。标题居中压上去。先给颜色,不给作物。

Red-earth fields from the air as the ground. The ridges like red lines. The title pressed in the center. Color first, not the crop.

旁白Voice

无。音乐起势。

No voice. The music rises.

字幕Title

湛江热作・大地色韵 / 红色礼赞篇

Zhanjiang tropical crops, the colors of the land. A praise of red.

2|3–8s

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红土田再拉远,人在垄间变成小点。大字只写「红土」,底部一句说明这土在养什么。

The red fields wider, a person between the ridges become a small point. The big word is only 'red earth'. One line at the bottom says what this soil is raising.

字幕Title

红土

火山红土,滋养红色热作。

雷州半岛,生来滚烫。

Red earth.

Volcanic red earth, raising red tropical crops.

The Leizhou peninsula, born hot.

3|8–16s

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一颗荔枝挂在枝上,壳红,水珠要滴下来。背景虚掉。竖字可以只写「荔枝」。

One lychee on the branch, the shell red, a drop about to fall. The background soft. The vertical word can be only 'lychee'.

字幕Title

荔枝挂枝,壳红饱满。

回啖三百,意犹未尽。

Lychee on the branch, the shell red and full.

Three hundred, and still not enough.

4|16–24s

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甘薯收获机从正面开来,红土和薯块一起翻进斗里。人在机器后面。竖字「甘薯」。

A sweet-potato harvester comes at the camera. Red earth and potatoes turn into the bin together. A person behind the machine. The vertical word: sweet potato.

字幕Title

甘薯

甘薯出土,满垄红妆。

Sweet potato.

Sweet potato out of the ground, a ridge of red.

5|24–30s

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两只手把一只甘薯掰开,黄心露出来。不切到别的作物。

Two hands break a sweet potato. The yellow heart shows. Do not cut to another crop.

字幕Title

深埋百日,终成甘甜。

Buried a hundred days, and at last it is sweet.

6|30–33s

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火龙果切开,果肉红得发亮。只给这一下。

Dragon fruit cut open, the flesh red enough to shine. Only this.

字幕Title

火龙吐珠,果红如焰。

The dragon spits a pearl. The fruit is red as flame.

7|33–35s

画面Picture

定在最红的一张上,大字居中。

Hold on the reddest frame. The big words in the center.

字幕Title

湛江红,中国味。

Zhanjiang red. China's taste.

大地色韵 · 金色The colours of the land: gold

查看脚本Read the script

1|0–3s

画面Picture

金色的田铺满画面,风从画面一侧过去。标题居中。这一镜没有水果。

A gold field fills the frame. Wind crosses from one side. The title in the center. No fruit in this shot.

旁白Voice

无。音乐起势。

No voice. The music rises.

字幕Title

湛江热作・大地色韵 / 金色篇

当南海的风吹熟金色土地。

Zhanjiang tropical crops, the colors of the land. The gold film.

When the wind off the South China Sea ripens the gold land.

2|3–10s

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芒果堆在一起,皮上全是水。竖字「芒果」。

Mangoes piled together, water all over the skin. The vertical word: mango.

字幕Title

芒果

芒果飘香

Mango.

The scent of mango.

3|10–16s

画面Picture

两只芒果扎进水里,水花炸开。字仍然是「芒果」。这一镜不新写一句,用动作把「熟」做出来。

Two mangoes hit the water. The splash breaks open. The word is still mango. Do not write a new line. Let the action say ripe.

字幕Title

果肉饱含蜜韵。

The flesh is full of honey.

4|16–22s

画面Picture

手指掰开一只百香果,黄金色的瓤和籽占满画面。竖字点出品名。

Fingers break a passion fruit. Gold pulp and seeds fill the frame. The vertical word names it.

字幕Title

黄金百香果

鲜果盈枝,沃土馈赠万般风物。

Gold passion fruit.

Fruit heavy on the branch. The soil gives a thousand things.

5|22–28s

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一根鲜食玉米还带着衣,粒是金的。竖字是品名,底部一句把田和科技接上。

An ear of fresh corn still in its husk, the kernels gold. The name vertical. One line at the bottom joins the field to the technology.

字幕Title

鲜食玉米

科技兴农,万顷田园岁岁丰盈。

Fresh corn.

Technology for farming. Fields full, year after year.

6|28–31s

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金色画面定住,大字居中。

The gold frame holds. The big words in the center.

字幕Title

湛江金,中国兴。

Zhanjiang gold. China's prosperity.

大地色韵 · 绿色The colours of the land: green

查看脚本Read the script

1|0–3s

画面Picture

开场用静态拼图,系列标题居中。底是航拍大景,薄雾里的田间;再叠海岸滩涂和青山,绿色从田铺到海。

素材参考:航拍大景,薄雾田间;海岸滩涂;青山。

Open on a still collage, the series title in the center. Under it an aerial in thin mist, then tidal flats and green hills. The green runs from the field to the sea.

Reference: aerial fields in mist; the tidal flats; green hills.

旁白Voice

无。音乐起势。

No voice. The music rises.

字幕Title

湛江热作・大地色韵 / 绿色礼赞篇

音效:海浪、鸟鸣。

Zhanjiang tropical crops, the colors of the land. A praise of green.

Sound: waves, birds.

2|3–5s

画面Picture

阳光照在田上,切土壤的纹理,再给一个农人的剪影。让「热土」先被看见。

素材参考:航拍田间;挖红薯。

Sun on the field, then the grain of the soil, then a farmer's silhouette. Let the hot earth be seen first.

Reference: fields from the air; digging sweet potato.

旁白Voice

阳光热土,青绿万顷。

音效:泥土。

Sun, hot earth, green for miles.

Sound: soil.

3|5–10s

画面Picture

绿色的香蕉成串垂下来,叶子在风里动。

Green bananas hang in hands. The leaves move in the wind.

旁白Voice

香蕉垂首。

Bananas bow their heads.

4|10–12s

画面Picture

热带果林的全景,一层一层的绿。

A tropical orchard, wide. Green in layers.

旁白Voice

果林飘香。

音效:风。

Scent off the orchard.

Sound: wind.

5|12–15s

画面Picture

航拍稻田,稻浪像一片绿海,田埂是纹理。

Rice from the air. The waves of rice like a green sea. The bunds are the texture.

旁白Voice

稻浪翻涌成海。

Waves of rice turn into a sea.

6|15–19s

画面Picture

青甘蔗,杆子往天上长。

Green cane. The stalks grow at the sky.

旁白Voice

蔗林拔节向天。

The cane forest joints upward, toward the sky.

7|19–21s

画面Picture

戴斗笠的农人弯腰,在挖红薯。

A farmer in a bamboo hat, bent, digging sweet potato.

旁白Voice

农人弯腰。

The farmer bends.

8|21–25s

画面Picture

大棚里的幼苗,雾状的水喷下来。

Seedlings in a house. A mist of water comes down.

旁白Voice

大棚新绿。

New green in the house.

9|25–28s

画面Picture

设施农业的全景,育苗密、绿得齐。

素材参考:设施农业全景;密植育苗。

Protected farming, wide. Seedlings dense, the green even.

Reference: the wide shot of the houses; dense seedlings.

旁白Voice

科技孕育新生。

音效:轻一点的电子质感。

Technology raises the new growth.

Sound: a light electronic texture.

10|28–30s

画面Picture

大航拍。山是屏,海是边,路像血管通向天际。这一镜不说话,把前面的绿收成一张地图。

A large aerial. Hills as a screen, the sea as the edge, roads like vessels to the horizon. No words. Gather the green so far into one map.

旁白Voice

无。音乐推上去。

No voice. The music pushes up.

11|30s

画面Picture

停在最大的一张航拍上。阳光洒在雷州半岛,城和田在同一个画面里。大字落标题。

素材参考:城田全景。

Hold on the largest aerial. Sun on the Leizhou peninsula. City and field in the same frame. The title lands big.

Reference: city and field together.

旁白Voice

湛江绿,中国盛。

Zhanjiang green. China flourishing.

字幕Title

湛江绿,中国盛。

旁白完整版:

阳光热土,青绿万顷。

香蕉垂首,果林飘香,

稻浪翻涌成海,蔗林拔节向天。

农人弯腰,大棚新绿,

汗水浇灌希望,科技孕育新生。

湛江绿,中国盛。

Zhanjiang green. China flourishing.

The full voice:

Sun, hot earth, green for miles.

Bananas bow, the orchard scents the air,

waves of rice become a sea, the cane forest joints toward the sky.

The farmer bends, new green in the house,

sweat waters the hope, technology raises the new growth.

Zhanjiang green. China flourishing.

大地色韵 · 蓝色The colours of the land: blue

查看脚本Read the script

1|0–3s

画面Picture

海面铺满画面,颜色从浅蓝走到深。标题居中。先不出现鱼。

The sea fills the frame. The color walks from pale blue to deep. The title in the center. No fish yet.

旁白Voice

无。音乐起势。

No voice. The music rises.

字幕Title

湛江热作・大地色韵 / 蓝色篇

蔚蓝深处,网箱列阵成行。

Zhanjiang tropical crops, the colors of the land. The blue film.

Deep in the blue, the cages stand in rows.

2|3–10s

画面Picture

金鲳挤满画面,银肚子翻上来,水花不断。竖字「金鲳鱼」。

Golden pompano fill the frame, silver bellies turning up, splash after splash. The vertical word: golden pompano.

字幕Title

金鲳鱼

金鲳跃浪,银光划破海疆。

Golden pompano.

Pompano through the wave. Silver light cuts the sea.

3|10–16s

画面Picture

五个人站在海上平台,蓝衫,每人手里一条金鲳,对着镜头。海和网箱在身后。

Five people on a platform at sea, blue shirts, a pompano each, to camera. Sea and cages behind them.

字幕Title

蓝衫沐雨,汗珠映海。

Blue shirts in the rain. Sweat reflects the sea.

4|16–22s

画面Picture

正上方看一条运鱼船往前走,甲板上一格一格全是箱子,船尾拉出白线。这一镜不配新的字,让船自己把「运」说完。

From straight above, a fish boat going forward. The deck is boxes, cell by cell. A white line off the stern. No new words. Let the boat finish saying 'carried out'.

字幕Title

无

None.

5|22–27s

画面Picture

航拍连片的养殖塘,塘一块一块排到海边,颜色从绿到蓝。

Ponds from the air, block after block to the sea. The color from green to blue.

字幕Title

渔舟归港。

蓝海苍茫。

千帆耕海,万箱外运。

The boats come back to port.

The blue sea, wide.

A thousand sails work the sea. Ten thousand boxes go out.

6|27–30s

画面Picture

海面定住,大字居中。

The sea holds. The big words in the center.

字幕Title

湛江蓝,中国鲜。

Zhanjiang blue. China's fresh.

AI 制作系列短片Short films made with AI

最后一根甘蔗The last stalk of cane

撰写脚本,抖音阅读量 2070w+Wrote the script. More than 20.7 million reads on Douyin.

查看脚本Read the script

封面

画面Picture

厂房里,一个人端着盒饭。这张是封面,不作为正片第一镜。

In the plant, a person with a boxed meal. This frame is the cover. It is not the first shot of the film.

字幕Title

最后一根甘蔗

The last stalk of cane.

1

画面Picture

甘蔗地里。穿蓝衬衫的人在本子上记,本子上有一串编号。蔗农围上来,把纸条递到他面前。

In the cane. The man in the blue shirt writes in a notebook. There is a string of numbers on the page. Growers crowd in and hold slips of paper out to him.

字幕Title

我这还有

I still have this one.

2

画面Picture

室内。身后的白板写着生产计划。他还是那件蓝衬衫,坐着听。不切回田里。

Indoors. The board behind him is a production plan. Same blue shirt. He sits and listens. Do not cut back to the field.

字幕Title

无

None.

3

画面Picture

夜里。甘蔗一车一车码在卡车上,有人在车边捆。这一段不配新的字。

Night. Cane stacked on the trucks, load by load. Someone tying at the side of a truck. No new words in this passage.

字幕Title

无

None.

4

画面Picture

厂房里,一只手拧开水龙头。

In the plant, a hand turns on a tap.

字幕Title

好了,开水

All right. Turn the water on.

5

画面Picture

两个人戴黄安全帽,看着台子上的东西。先给脸,再给台面。

Two people in yellow hard hats, looking at what is on the bench. Faces first, then the bench.

字幕Title

无

None.

6

画面Picture

夜里他打电话,手里捏着一张纸。窗外是虚掉的灯。

At night he is on the phone, a sheet of paper in his hand. The lights outside the window stay soft.

字幕Title

无

None.

7

画面Picture

车开走之后,地上剩一摊甘蔗叶。再切到驾驶室。

After the trucks leave, cane leaves on the ground. Then the cab.

字幕Title

还会给我们补贴 10 块钱 1 吨

They also pay us 10 yuan a tonne.

热土湛江,以好物致远方Hot soil, good things, a long way

查看脚本Read the script

1

画面Picture

主角躺在床上,手机里在播「湛江好味道」的直播。房间是暗的,光从屏幕来。

She is on the bed. The phone is playing a live stream, Zhanjiang's good taste. The room is dark. The light comes off the screen.

解说Narration

山海相逢,邂逅湛江热带风物。

Mountain meets sea. A meeting with the tropical things of Zhanjiang.

2

画面Picture

直播画面推近。主播、水果、产地,让观众先看见「湛江好味道」这四个字。

Push in on the stream. The host, the fruit, the place. Let the four words 'Zhanjiang's good taste' be seen first.

解说Narration

山海相逢,邂逅湛江热带风物。

Mountain meets sea. A meeting with the tropical things of Zhanjiang.

3

画面Picture

主角穿过屏幕,进到手机里。床和房间被直播的光吞掉。这一镜是穿越,不配解说,也不出字。

She passes through the screen, into the phone. The bed and the room are swallowed by the light of the stream. This shot is the crossing. No narration, no words.

4

画面Picture

人落到一片菠萝地里。

She lands in a pineapple field.

解说Narration

一方热土,孕育优质热作。

One hot earth, raising tropical crops of quality.

5

画面Picture

手点一下菠萝,菠萝上起一层很淡的蓝光。

A hand taps a pineapple. A faint blue light comes up on it.

解说Narration

一方热土,孕育优质热作。

One hot earth, raising tropical crops of quality.

6

画面Picture

菠萝切到荔枝,再接几种水果的特写。原脚本注:中间可以再加一个,看什么合适。

Pineapple cuts to lychee, then close-ups of several fruits. The original note: one more may be added in the middle, whichever fits.

解说Narration

一方热土,孕育优质热作。

One hot earth, raising tropical crops of quality.

7

画面Picture

一颗荔枝掉下来,镜头跟着它,落到分拣的传送带上。

A lychee falls. The camera follows it onto the sorting belt.

解说Narration

一条热链,锁鲜直达全域。

One hot chain. Freshness locked, straight across the region.

8

画面Picture

推近已经装好的箱子。

Push in on a box already packed.

解说Narration

一条热链,锁鲜直达全域。

One hot chain. Freshness locked, straight across the region.

9

画面Picture

用旋转遮罩转场。一辆写着「湛江果味」的车往前开。镜头往上抬,接到一列荔枝快线,也在往前走。

A spin as the transition. A van marked Zhanjiang fruit flavor drives on. The camera lifts and meets a lychee express, also moving.

解说Narration

一条热链,锁鲜直达全域。

One hot chain. Freshness locked, straight across the region.

10

画面Picture

三个同样长度的快切。不同的人伸手去拿荔枝。

Three cuts of the same length. Different people reach for lychee.

解说Narration

一份热销,风味香飘全球。

One hot sale. The flavor travels the world.

11

画面Picture

一个女人从快递员手里接过包裹。

A woman takes a parcel from a courier.

解说Narration

广东热带作物全产业链。

The whole chain of Guangdong's tropical crops.

12

画面Picture

她剥开一颗荔枝。

She peels a lychee.

解说Narration

从田间到餐桌。

From the field to the table.

13

画面Picture

她吃下去。字落在这一口上。

She eats it. The words land on that bite.

解说Narration

热土湛江,以好物致远方。

Hot earth, Zhanjiang. Good things, sent far.

湛江热作,自然愈心Tropical crops, and a quieter mind

查看脚本Read the script

1|片头

画面Picture

她坐在办公桌前,手里一只芒果,咬开。先把标题立住,后面再解释她为什么在这里。

She sits at a desk, a mango in her hand, and bites it. Set the title first. Why she is here comes after.

字幕Title

把热带生机,直送你面前。

The life of the tropics, sent straight to you.

2

画面Picture

同一间办公室。她熬夜,人是蔫的。玉米从工位旁边长出来,先是一两根,再长到挡住屏幕。

The same office. She works through the night and flags. Corn grows beside the desk, one or two stalks, then high enough to cover the screen.

解说Narration

熬不完的夜,提不起的劲。

A night that will not end. Energy that will not come.

3

画面Picture

作物已经把工位包住。她从困变成愣住,像突然走进另一处。

The crops have wrapped the desk. She goes from tired to still, as if she has walked into somewhere else.

解说Narration

直到闯进一片湛江热作的秘境。

Until she breaks into a hidden place of Zhanjiang's tropical crops.

4

画面Picture

她走在一条热带作物的小路上。两边是玉米和花,远处有过山车和摩天轮。大字铺在天上。这一镜不再解释,字自己说。

She walks a path of tropical crops. Corn and flowers on both sides. A roller coaster and a wheel in the distance. The big words are in the sky. This shot does not explain. The words say it.

字幕Title

生机盎然。

厚土藏珍。

Full of life.

The deep soil hides treasures.

5

画面Picture

她坐上红色过山车,冲进一片红薯田。红薯在她身边飞起来。她是笑的。

She gets on a red roller coaster and runs into a sweet-potato field. Potatoes fly past her. She is laughing.

解说Narration

热作自然之力,让心情悄然治愈。

The natural force of the tropical crops quietly mends the mood.

6

画面Picture

手机界面,一键下单。产地、物流只做界面,不做口播解释。

A phone screen, one tap to order. Origin and logistics stay on the interface. Do not explain them in voice.

解说Narration

一键下单,原产地直达。

One tap to order. Straight from the place it grew.

7

画面Picture

办公室重新安静。她坐正,窗外的光变成彩色的斑,飘在书架和工位上。这一镜不配字。

The office is quiet again. She sits up. The light outside the window becomes colored spots, drifting over the shelf and the desk. No words on this shot.

字幕Title

无

None.

8|结尾

画面Picture

回到片头那张。她在桌前,芒果还在手里。标题再落一次。

Back to the opening frame. She is at the desk, the mango still in her hand. The title lands again.

解说Narration

把热带生机,直送你面前。

The life of the tropics, sent straight to you.

湛江热在哪里Where the heat of Zhanjiang is

查看脚本Read the script

1

画面Picture

小孩闭着眼,躺在一片大叶子上。先认识这个人,再问问题。

A child, eyes closed, lying on a big leaf. Meet this person first, then ask the question.

字幕Title

湛江热在哪里

Where is Zhanjiang's heat?

2

画面Picture

海边浅滩。一个木头做的「热」立在水里,旁边两只小船。

Shallow water at the beach. A wooden character for heat stands in the water, two small boats beside it.

字幕Title

在热带的海

In the tropical sea.

3

画面Picture

红土垄沟。小孩开一辆小拖拉机,从泥土堆成的「热」字中间开过去。

Ridges of red earth. The child drives a small tractor through a character for heat built out of soil.

字幕Title

更有热带的土

And in the tropical soil.

4

画面Picture

香蕉地里,香蕉堆成一座。小孩站在堆后面,只露出菠萝头发。

A banana field. Bananas piled into a hill. The child stands behind it, only the pineapple hair showing.

字幕Title

还有热带的农产品

And in the tropical produce.

5

画面Picture

海边礁石。小孩站在一只打开的牡蛎壳上,对着镜头笑。

Rocks at the sea. The child stands on an open oyster shell, smiling at the camera.

字幕Title

还有热情的湛江

And in the warmth of Zhanjiang.

6

画面Picture

桌上。甘薯切块摆成一个「热」。小孩站在桌子边上。这一镜可以不再加新句子,让「热」从海里、土里,收到餐桌上。

On the table. Sweet potato, cut, set into the character for heat. The child stands at the edge. This shot can take no new line. Let the heat come in from the sea and the soil, and arrive at the table.

字幕Title

热闹的湛江

A lively Zhanjiang.

7|结尾

画面Picture

竖版海报。小孩端着一盘热带水果,站在右侧。左边是城市的剪影。大字占下半。

A vertical poster. The child on the right, holding a plate of tropical fruit. The city's silhouette on the left. The big words take the lower half.

字幕Title

2026 第一届湛江热带农产品促消费活动

热土 热农 热闹

湛江的「热」都在这里

广东 · 湛江

2026 年 9 月 22–24 日

The first Zhanjiang tropical produce consumption event of 2026.

Hot earth, hot farming, a hot bustle.

All of Zhanjiang's heat is here.

Guangdong, Zhanjiang.

22 to 24 September 2026.

IP 视频Columns

周扒鱼Zhou Bayu

海鲜天团破圈A seafood cast, out of its lane

查看脚本Read the script

0:09–0:23

画面Picture

周扒鱼出镜口播,黄字字幕。讲到章鱼、鲨鱼时切电影梗和海鲜特写。

Zhou Bayu to camera, yellow subtitles. On the octopus and the shark, cut to the film gag and the seafood close-up.

文案Words

家人们,看完《哪吒》,谁没有被章鱼将军一口流利的天津话笑到拍大腿鲨鱼更是一张嘴就秒变TVB港剧大佬今天咱们就来扒一扒为什么这些虾兵蟹将他们讲方言会这么溜。

After Nezha, who wasn't slapped on the thigh by the octopus general's fluent Tianjin? The shark opens his mouth and turns into a TVB boss. Today we pull apart why these shrimp soldiers and crab generals speak dialect so well.

0:23–0:37

画面Picture

周扒鱼出镜口播,黄字字幕。讲到章鱼、鲨鱼时切电影梗和海鲜特写。

Zhou Bayu to camera, yellow subtitles. On the octopus and the shark, cut to the film gag and the seafood close-up.

文案Words

章鱼将军一口抑扬顿挫的天津话电影爆火天津文旅局也迅速出来认领说陈塘关就在天津河西做藕粉的大叔大姨还有哪吒本吒都是咱天津老铁。

The octopus general's rising and falling Tianjin made the film catch fire, and Tianjin's culture and tourism office claimed him at once. They said Chentang Pass is in Hexi, Tianjin. The uncles and aunts making lotus-root starch, and Nezha himself, are all Tianjin people.

0:37–0:53

画面Picture

周扒鱼出镜口播,黄字字幕。讲到章鱼、鲨鱼时切电影梗和海鲜特写。接着,口播继续。切山东章鱼、鱼翅和香港相关的资料画面。

Zhou Bayu to camera, yellow subtitles. On the octopus and the shark, cut to the film gag and the seafood. Then stay on the voice, and cut to Shandong octopus, shark fin, and Hong Kong.

文案Words

电影里章鱼被三味真火烤得焦香在天津章鱼的兄弟干煸鱿鱼须也是一道传统名菜。但是真相可能会让天津老铁有点扎心全国每四条章鱼就有一条是山东老乡。

In the film the octopus is roasted fragrant by the true fire. In Tianjin, dried squid tentacles are a traditional dish, a cousin of that octopus. The truth may sting: of every four octopuses in the country, one is from Shandong.

0:53–1:01

画面Picture

口播继续。切山东章鱼、鱼翅和香港相关的资料画面。

Stay on the voice. Cut to Shandong octopus, shark fin, and Hong Kong.

文案Words

山东年产章鱼三万吨产量是天津的三百倍要按现实章鱼将军可能得讲一口流利的山东话。

Shandong produces 30,000 tonnes of octopus a year, three hundred times Tianjin. In real life the octopus general would have to speak fluent Shandong.

1:01–1:15

画面Picture

口播继续。切山东章鱼、鱼翅和香港相关的资料画面。

Stay on the voice. Cut to Shandong octopus, shark fin, and Hong Kong.

文案Words

鲨鱼一张嘴港普就扑面而来导演这波隐喻也是绝了香港虽然不是鲨鱼老家。

The shark opens his mouth and Hong Kong-accented Mandarin comes at you. The director's metaphor is sharp. Hong Kong is not the shark's home.

1:15–1:30

画面Picture

口播继续。切山东章鱼、鱼翅和香港相关的资料画面。接着,切到乐明花蟹、鳗鱼养殖和餐桌。

Stay on the voice. Cut to Shandong octopus, shark fin, and Hong Kong. Then to Lemin flower crab, eel farms, and the table.

文案Words

但当年可是鱼翅宇宙中心巅峰时期亚洲吃掉全球95%的鱼翅香港凭一体之力就扛起了50%的交易量鲨鱼讲港普倒成了一个经典的地狱笑话毕竟按照现实情况。

But in the peak years it was the center of the shark-fin universe. Asia ate 95 percent of the world's shark fin, and Hong Kong alone carried 50 percent of the trade. A shark speaking Hong Kong Mandarin became a classic grim joke, because in real life.

1:30–1:43

画面Picture

切到乐明花蟹、鳗鱼养殖和餐桌。

Cut to Lemin flower crab, eel farms, and the table.

文案Words

鲨鱼。如果真游到香港应该只剩下鱼翅里的细丝状软骨香港是鱼翅集散地曾经的广东就是主要的鱼翅加工厂然而十多年的国际舆论和政策收紧。

If a shark really swam to Hong Kong, what would be left is the fine cartilage in a shark fin. Hong Kong was the trading hub, and Guangdong was once the main processing place. Then more than ten years of international opinion and tighter rules.

1:43–1:58

画面Picture

切到乐明花蟹、鳗鱼养殖和餐桌。

Cut to Lemin flower crab, eel farms, and the table.

文案Words

到20年香港鱼翅进口量暴跌70%鱼翅已经成了过气网红没有买卖就没有杀害。公务宴请禁食鱼翅同时广东地区也严厉打击非法交易鲨鱼也可以安心讲港普。

By 2020 Hong Kong's shark-fin imports had fallen 70 percent. Shark fin had become a faded fad. No trade, no killing. Official banquets stopped serving it, and Guangdong cracked down on the illegal trade. The shark can speak Hong Kong Mandarin in peace.

1:58–2:13

画面Picture

切到乐明花蟹、鳗鱼养殖和餐桌。

Cut to Lemin flower crab, eel farms, and the table.

文案Words

除了章鱼鲨鱼会玩梗那这里还有隐藏的广东海鲜天团蟹将的花纹和配色神似湛江乐明花蟹这里海水清澈海底为沙底盐度适中。

Besides the octopus and the shark, there is a hidden Guangdong seafood company. The crab general's pattern and color look like Zhanjiang's Lemin flower crab. The water is clear, the bottom is sand, the salinity is right.

2:13–2:28

画面Picture

切到乐明花蟹、鳗鱼养殖和餐桌。

Cut to Lemin flower crab, eel farms, and the table.

文案Words

养出来的乐明花蟹肉嫩,软滑又鲜甜广东海鲜天团还有隐藏MVP鳗鱼。鲜味广东鳗鱼养殖规模约占全国一半台山拥有全国最大的鳗鱼养殖基地。

The Lemin flower crab that comes out of it is tender, soft, and sweet. The hidden star of the Guangdong company is the eel. Guangdong farms about half the country's eels. Taishan has the country's largest eel farm.

2:28–2:44

画面Picture

切到乐明花蟹、鳗鱼养殖和餐桌。接着,切到鳄龟和龟苓膏,再回到口播收束。

Cut to Lemin flower crab, eel farms, and the table. Then to the snapping turtle and guiling jelly, and back to the close.

文案Words

年养殖量可达5万吨广东的烤鳗出口量也约占全国市场的三分之一订圆顶后鳗鱼连鲜丹。那么多麻烦哪吒创作团队介绍鲁鲁也是融合了多个爬行动物。

Annual production can reach 50,000 tonnes. Guangdong's roasted-eel exports are about a third of the national market. The Nezha team said Lulu was put together from several reptiles.

2:44–2:58

画面Picture

切到鳄龟和龟苓膏,再回到口播收束。

Cut to the snapping turtle and guiling jelly, then back to the close.

文案Words

主要的原型是鳄龟打造出了史前怪兽的压迫感鳄龟是现存最古老的爬行动物有淡水中王者之称那这么厉害鳄龟它能吃吗可以吃鳄龟个儿大肉肥能红烧。

The main model is the snapping turtle, built for the weight of a prehistoric beast. It is the oldest reptile still living, called the king of fresh water. Can you eat it? Yes. It is big, the meat is rich, and it can be braised.

2:58–3:14

画面Picture

切到鳄龟和龟苓膏,再回到口播收束。

Cut to the snapping turtle and guiling jelly, then back to the close.

文案Words

那它能做龟苓膏吗。首先它的个头就太大了。其次由于传统配方习惯要用价值和生产标准的限制一般不用鳄龟来做龟苓膏龟苓膏来源于广西广东人充分发挥了它汉传中药食品的特性。

Can it make guiling jelly? First, it is far too big. Second, the old recipe, the cost, and the production standard mean a snapping turtle is not what guiling jelly is made from. Guiling jelly comes from Guangxi. Guangdong people took that traditional medicine-food and ran with it.

3:14–3:27

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切到鳄龟和龟苓膏,再回到口播收束。

Cut to the snapping turtle and guiling jelly, then back to the close.

文案Words

加入蜜糖炼乳成了老字号的糖水年月的夏天来一碗微苦冰凉的龟苓膏人也会瞬间心平气和《哪吒2》可别光看特效这些海鲜梗和方言梗也是隐藏菜单。

Honey and condensed milk turned it into an old-shop sweet soup. A bowl of slightly bitter, ice-cold guiling jelly in the summer of those years, and a person settles at once. Watching Nezha 2, don't only look at the effects. The seafood gags and the dialect gags are the hidden menu.

虾仁里的增重手法How a shrimp is made heavier

查看脚本Read the script

0:00–0:13

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横屏。周扒鱼穿蓝衣出镜,提出保水剂超标为什么还能流通。

Landscape. Zhou Bayu in blue, to camera, asking how shrimp with too much water-retainer can still be sold.

文案Words

为什么保水剂严重超标的产品能在市场上流通涉事企业多次被责令整改还屡犯不止是否处罚力度不够以生鲜农产品之名行化学增重之时这种欺诈行为又为何能够穿透层层监管。

Why can product that badly exceeds the water-retainer limit still circulate? The firms were ordered to fix it again and again, and kept doing it. Is the penalty too light? Selling chemical weight-gain under the name of fresh produce: how does that fraud get through every layer of oversight?

0:13–0:28

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横屏。周扒鱼穿蓝衣出镜,提出保水剂超标为什么还能流通。接着,切暗访和新闻画面,字幕卡依次写泡药、包冰、虚假标签。

Landscape. Zhou Bayu in blue, to camera. Then the undercover reporting and the news, with cards: soaking in chemical, ice glaze, false labels.

文案Words

315晚会介入了水产行业长期存在的违规操作记者暗访时工作人员表示这些虾仁他们自己都不吃。那么是什么诱导这些企业铤而走险进行违规操作一切都是暴利驱动这些企业主要涉及三个核心违规行为。

The March 15 broadcast stepped into a practice the seafood trade had lived with for a long time. When reporters went in, staff said they would not eat this shrimp themselves. What pushed the firms to take the risk? It was the profit. Three violations sit at the center.

0:28–0:41

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切暗访和新闻画面,字幕卡依次写泡药、包冰、虚假标签。

Cut to the undercover reporting and the news. Cards, in order: soaking in chemical, ice glaze, false labels.

文案Words

第一 保水剂超量添加保水剂成本仅0.3元美金而虾仁成本则高达20元美金通过保水剂增重20%企业利润可以翻倍第二 包冰一二次增重据曝光。

First, too much water-retainer. It costs only 0.3 US dollars, while the shrimp costs as much as 20. Add 20 percent of weight with it and the profit can double. Second, a second gain from the ice glaze. As the report had it.

0:41–0:56

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切暗访和新闻画面,字幕卡依次写泡药、包冰、虚假标签。

Cut to the undercover reporting and the news. Cards, in order: soaking in chemical, ice glaze, false labels.

文案Words

部分产品的冰衣占比可以高达70%企业通过以冰衣压秤来实现重量虚增工作人员甚至宣称一斤解冻只剩下三两虾仁第三 标签造假部分企业利用生鲜农产品的标签漏洞将化学处理过的虾仁。

On some product the ice glaze was as much as 70 percent. The firm inflated the weight with ice. Staff even said a jin, once thawed, left only three liang of shrimp. Third, false labels. Using the gap in the fresh-produce label, chemically treated shrimp.

0:56–1:12

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切暗访和新闻画面,字幕卡依次写泡药、包冰、虚假标签。接着,回到口播。卡片写「保水剂本无罪」,讲焦磷酸钠和千分之五的限量。

Undercover pictures and news, then back to camera. A card: the water-retainer is not guilty in itself. Talk about sodium pyrophosphate and the limit of five parts per thousand.

文案Words

伪装成初级农产品规避标注保水剂成分而行业内部也默认泡药加包冰的潜规则工人透露客人要多少保水率我们就泡多久更嚣张的是被央视报告后有记者采访涉事冷冻食品公司负责人对方表示。

They disguised it as primary produce and skipped declaring the water-retainer. Inside the trade, soaking and glazing were the understood rule. Workers said: tell us the water you want held, and we soak it that long. Worse, after the state broadcaster named them, a reporter asked the head of the frozen-food firm, and he said.

1:12–1:27

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回到口播。卡片写「保水剂本无罪」,讲焦磷酸钠和千分之五的限量。

Back to camera. The card says the water-retainer is not guilty in itself. Sodium pyrophosphate, and the limit of five parts per thousand.

文案Words

被央视点名也没办法但我们的虾仁是完全按照国家标准来做的是规范的行业默许暴露出监管的严重缺位保水剂本无罪是部分商家为了牟利将其异化成了增重工具欺骗消费者的同时也威胁消费者的身体健康。

Being named by the state broadcaster changes nothing, he said. Our shrimp is made entirely to the national standard. It is proper. The trade looking away shows how empty the oversight was. The retainer itself is not guilty. Some sellers turned it into a tool for weight, cheated buyers, and put their health at risk.

1:27–1:42

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回到口播。卡片写「保水剂本无罪」,讲焦磷酸钠和千分之五的限量。

Back to camera. The card says the water-retainer is not guilty in itself. Sodium pyrophosphate, and the limit of five parts per thousand.

文案Words

实际上中常用的保水剂主要是焦磷酸钠国家规定冷冻虾仁中磷酸盐的添加量不得超过5克每千克也就是说千分之五的合理使用范围是安全的在世界范围内磷酸盐类添加剂也是各国应用最广的添加剂。

The retainer commonly used is sodium pyrophosphate. The state says phosphate in frozen shrimp may not exceed 5 grams per kilogram, five parts per thousand. Inside that range it is safe. Phosphate additives are among the most widely used additives in the world.

1:42–1:57

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回到口播。卡片写「保水剂本无罪」,讲焦磷酸钠和千分之五的限量。接着,切广东省市场监管督促召回的资料,口播收在鉴别和下一期预告。

Back to camera, then the Guangdong market regulator pressing a recall. The voice closes on how to tell, and a preview of the next episode.

文案Words

取产品多以冷冻运输贮存和销售。如果没有保水剂的话蛋白质在贮藏过程中可能会发生变性解冻后脱水现象会比较严重磷酸盐严重超标会损害虾仁的口感过量摄入磷酸盐还会导致钙磷失衡骨质疏松甚至心血管疾病。

These products are mostly frozen for transport, storage, and sale. Without a retainer, the protein can denature in storage, and thawing brings serious drip loss. Phosphate far over the limit hurts the bite of the shrimp. Too much phosphate can throw calcium and phosphorus out of balance, and is tied to brittle bones and heart disease.

1:57–2:12

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切广东省市场监管督促召回的资料,口播收在鉴别和下一期预告。

Cut to Guangdong's market regulator pressing the recall. The voice closes on how to tell, and the next episode.

文案Words

这件发生后广东省以第一时间督促涉事企业立刻在全国范围内对涉事产品启动召回工作。那么能不能完全取消磷酸盐的使用呢又或者说有没有更先进的冷冻手段能够实现保水的同时又不会增重呢并且作为普通消费者。

After this, Guangdong at once pressed the firms involved to recall the products nationwide. Can phosphate be dropped entirely? Is there a newer way to freeze that holds water without adding weight? And for an ordinary buyer.

2:12–2:19

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切广东省市场监管督促召回的资料,口播收在鉴别和下一期预告。

Cut to Guangdong's market regulator pressing the recall. The voice closes on how to tell, and the next episode.

文案Words

我们又应该怎么去鉴别什么是保水剂超标的水产品下一期我们将邀请行业专家为我们解惑答疑。

How do we tell seafood that is over the water-retainer limit? Next time we ask someone from the trade to answer.

“喷色”大黄鱼A yellow croaker, sprayed

查看脚本Read the script

0:00–0:15

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竖屏。周扒鱼穿灰花上衣出镜,黄字字幕,先讲喷色大黄鱼被抓包。

Portrait. Zhou Bayu in a grey patterned shirt, yellow subtitles, opening on yellow croaker caught being sprayed with color.

文案Words

有商家给大黄鱼喷黄色色素被当场抓包涉事的市场方回应说呢喷色素是经过报备的。但是是否违规使用还需要等市场监督管理局的进一步调查而事实上给大黄鱼加黄色美颜滤镜。

A seller was caught spraying yellow pigment on yellow croaker. The market said the spraying had been reported. Whether it was against the rules still waits on the market regulator. In fact, putting a yellow beauty filter on yellow croaker.

0:15–0:31

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竖屏。周扒鱼穿灰花上衣出镜,黄字字幕,先讲喷色大黄鱼被抓包。

Portrait. Zhou Bayu in a grey patterned shirt, yellow subtitles, opening on yellow croaker caught being sprayed with color.

文案Words

这种事已经不是第一次发生了在22年还有商家。因为这个事被判刑。因为当时使用的是工业染料碱性橙工业染料用在了吃进肚子里的东西上相信最近的幼儿园食堂用工业染料这件事大家都刷到了。

This is not the first time. In 2022 a seller was sentenced, because what was used then was basic orange, an industrial dye, on something people eat. The kindergarten canteen and industrial dye: everyone has seen that lately.

0:31–0:46

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竖屏。周扒鱼穿灰花上衣出镜,黄字字幕,先讲喷色大黄鱼被抓包。接着,切柠檬黄的大黄鱼、色素瓶和示意动画。

Portrait. Zhou Bayu in the grey patterned shirt. Then the lemon-yellow croaker, the dye bottle, and the diagram.

文案Words

这个危害可不是危言耸听的。比如说碱性橙它里边含有碱性橙Ⅱ。如果你在短期内大量食用会被消化到迅速吸收引发呕吐腹痛等中毒的症状并且还会对我们的这个肝肾这些代谢器官造成损伤。

The harm is not scare talk. Basic orange contains basic orange II. A large amount in a short time is absorbed quickly and can bring vomiting and stomach pain, and it damages the liver and kidneys that have to clear it.

0:46–0:59

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切柠檬黄的大黄鱼、色素瓶和示意动画。

Cut to the lemon-yellow croaker, the dye bottle, and the diagram.

文案Words

同期摄入还会有慢性致癌的风险而除了这么缺德的大黄鱼染色之外还有其他的一些水产美颜套路。比如说给黄鱼也来点这个同款美颜滤镜或者说除了染黄还可以染红嘛。

Taken over time, there is also a risk of chronic cancer. Besides that dishonest dyeing of yellow croaker, there are other beauty tricks in seafood. The same filter on yellow croaker. Or not only yellow: red.

0:59–1:14

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切柠檬黄的大黄鱼、色素瓶和示意动画。

Cut to the lemon-yellow croaker, the dye bottle, and the diagram.

文案Words

还有商家就使用国家禁用的胭脂红给鱼染色来伪装成现杀现宰的鲜货还有的甚至是给甲鱼来泡高锰酸钾让它的四肢啊身体看起来更像是野生的套路是一套接一套。

Some sellers use carmine, which the state bans, to dye fish so it looks freshly killed. Some soak soft-shell turtle in potassium permanganate so the legs and the body look wild. One trick after another.

1:14–1:29

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切柠檬黄的大黄鱼、色素瓶和示意动画。

Cut to the lemon-yellow croaker, the dye bottle, and the diagram.

文案Words

就是为了在咱们消费者面前刷一个虚假的颜值分。其实这么一说也非常好理解了有一些商家为什么会动这个歪心思咱们买东西总是逃。不过颜值定律。比如说在水产品方面鱼下的颜色越亮 颜值越亮。

All of it is to post a false beauty score in front of the buyer. It is easy to see why. We buy by how things look. In seafood, the brighter the color, the higher the score.

1:29–1:43

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切柠檬黄的大黄鱼、色素瓶和示意动画。接着,口播讲合法着色和鲜鱼不能加色素,穿插三文鱼、蟹棒的例子。

The dyed croaker, then the voice on legal color and on fresh fish that may not be dyed, with salmon and crab stick as the examples.

文案Words

就会给人一种品质非常好的高货的错觉从而抬高它的价格然后商家就会觉得我要给你点颜色瞧瞧。那么给水产品上色它一定是违法的吗。其实也不能这么说。因为。比如说在养殖过程中。

It gives the feeling of a fine, expensive product, and the price goes up. The seller thinks: I'll show you some color. Is coloring seafood always illegal? Not quite. In farming, for example.

1:43–1:58

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口播讲合法着色和鲜鱼不能加色素,穿插三文鱼、蟹棒的例子。

The voice on legal color, and on fresh fish that may not be dyed. Salmon and crab stick as the examples.

文案Words

像虾青素 天然叶黄素还有红法夫酵母这些正规菌都是允许在合理的范畴内使用的相当于给水产吃点安全的色素补充剂让它自然的显色嘛而放到食品中根据标准有些水产品。比如说咱们常吃的三文鱼。

Astaxanthin, natural lutein, and Phaffia rhodozyma are allowed in a reasonable range. It is like a safe color supplement, so the animal shows its color. In food, the standard lets some products, salmon for example.

1:58–2:13

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口播讲合法着色和鲜鱼不能加色素,穿插三文鱼、蟹棒的例子。

The voice on legal color, and on fresh fish that may not be dyed. Salmon and crab stick as the examples.

文案Words

如果它是冷冻的还有一些蟹棒鱼泥这些也可以给它加点色素适度美颜来还原美貌。但是敲黑板了家人们鲜水产也就是说你在市场里边买到的活鱼现宰的鲜鱼。

If it is frozen, and some crab sticks and fish paste, a little color is allowed, to put the look back. But mark this: fresh seafood, the live fish and the fish just killed in the market.

2:13–2:28

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口播讲合法着色和鲜鱼不能加色素,穿插三文鱼、蟹棒的例子。接着,回到口播,用保水虾仁类比,收在滥用才违法。

Then back to camera. Compare it with the water-retained shrimp, and close on this: abuse is what makes it illegal.

文案Words

这些都必须得是纯素颜的是不能有一点色素添加的不然那就是轻则罚款重则判刑。其实我们提到色素也就是着色剂作为食品添加剂的一部分它也是食品安全中大家非常关注的一个板块。

Those must be bare-faced. Not a bit of added pigment, or it is a fine at the light end and a sentence at the heavy end. Pigment, a color additive, is one piece of food safety that people watch closely.

2:28–2:44

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回到口播,用保水虾仁类比,收在滥用才违法。

Back to camera. The comparison with water-retained shrimp, closing on abuse.

文案Words

而食品添加剂本身它并不是洪水猛兽。比如说315曝光的保水虾仁保水剂本身它是用来给虾仁保鲜的。但是。如果你滥用或者说乱用它就成了科技与狠活着色剂也是一样用对了那是还原美貌。

A food additive is not a monster. The water-retainer in the March 15 shrimp is there to keep shrimp fresh. Abuse it, or use it wrongly, and it becomes a harsh trick. Color is the same. Used right, it puts the look back.

2:44–2:54

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回到口播,用保水虾仁类比,收在滥用才违法。

Back to camera. The comparison with water-retained shrimp, closing on abuse.

文案Words

但是。如果说你揣着明白装糊涂用来掩盖这些便宜的水产品或者说以次充好来抬高价格那给你判刑给你罚款那是一点都不冤。

But if you know better and use it to cover cheap seafood, or to pass off the worse as the better and lift the price, then the sentence and the fine are not unjust at all.

均哥说Jun Ge talks

我们该如何养虾How we came to farm this shrimp

查看脚本Read the script

0:00–0:14

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竖屏封面「我们该如何养虾」,均哥穿西装出镜。接着,字卡「顶流明星」,切虾和受孕、孵化的场内画面。

Portrait cover: how should we farm shrimp. Junge in a suit. Then a card, 'the star of the moment', and shots of shrimp, spawning, and the hatchery.

文案Words

说到虾呢从沿海到内陆从酒席到街边摊虾都是我们餐桌上的常驻嘉宾也是水产界的顶流明星虾的背后藏着一部中国水产行业的进化史。

Shrimp, from the coast to the inland, from the banquet to the street stall, is a regular at the table, and a star of the seafood world. Behind the shrimp is a history of how China's seafood industry evolved.

0:14–0:30

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字卡「顶流明星」,切虾和受孕、孵化的场内画面。

The card 'star of the moment'. Cut to shrimp, spawning, and the hatchery.

文案Words

它在技术突破中崛起在病害危机中挣扎在变革创新中重生从突破工厂化育苗开始到现在的40来年的时间里面中国的对虾产业就像坐上了一趟惊险的过山车而支撑它一路走来的。

It rose on a technical breakthrough, struggled through disease, and was remade in change. From the breakthrough in factory hatcheries to now, a little over forty years, China's shrimp industry has been on a frightening roller coaster. What carried it all the way.

0:30–0:39

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字卡「顶流明星」,切虾和受孕、孵化的场内画面。

The card 'star of the moment'. Cut to shrimp, spawning, and the hatchery.

文案Words

是科学家的坚持从业者的韧性和整个产业链的不断升级从今天起我想用几集的时间带你走进这条虾的沉浮史。

was the persistence of the scientists, the toughness of the people in the trade, and the chain upgrading again and again. From today I want a few episodes to walk you through the rise and fall of this shrimp.

0:39–0:55

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字卡「顶流明星」,切虾和受孕、孵化的场内画面。接着,口播间切虾塘航拍和早期捕捞资料。

The card and the hatchery, then, between the voice, aerials of ponds and early catch footage.

文案Words

第一集我们先从它的起步说起中国的对虾如何从零开始成为世界第一第一个阶段是指60年代一直到91年。

Episode one starts at the beginning. How China's shrimp went from nothing to first in the world. The first stage runs from the 1960s to 1991.

0:55–1:09

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口播间切虾塘航拍和早期捕捞资料。

Between the voice: pond aerials and early catch footage.

文案Words

是一个技术破局的一个阶段这个阶段的特征是从零到一人工育苗技术开启了产业革命上世纪五六十年代中国还在用最传统的方式养虾靠海吃饭听天由命。

It was the stage of breaking the technical lock. The mark of it is from zero to one. Artificial hatchery technology opened an industrial revolution. In the 1950s and 60s China was still farming shrimp the oldest way: eating from the sea, and leaving it to the weather.

1:09–1:24

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口播间切虾塘航拍和早期捕捞资料。接着,赵法箴院士的资料页,实验和文献。

Then the file on Academician Zhao Fazhen. The experiments and the papers.

文案Words

中国的人工养殖对虾最早要追溯到1918年当时北方开始释养中国对虾第二年以抓法登院士为代表的科研团队实现了中国第一批人工虾苗养殖成功在南方。

China's farmed shrimp goes back to 1918, when the north began to try Chinese shrimp. The next year a research team led by Academician Zhao Fazhen raised the first artificial shrimp seed. In the south.

1:24–1:40

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赵法箴院士的资料页,实验和文献。

The file on Academician Zhao Fazhen. Experiments and papers.

文案Words

广东的上尾湛江等地开始尝试从鱼艳捕捞长毛对虾墨迹对虾等本地品种探索蜡草养虾的独发养殖模式虽然产量很有限但也积累了宝贵的时间级面反则发生在上世纪的80年代。

Places such as Shangwei in Guangdong, and Zhanjiang, began to try local varieties taken from the fishery, including the long-hair shrimp, and to explore extensive farming. The yield was very limited, but the time was not wasted. The turn came in the 1980s.

1:40–1:55

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赵法箴院士的资料页,实验和文献。

The file on Academician Zhao Fazhen. Experiments and papers.

文案Words

赵燕市牵头创立了对虾工厂化全人工育苗技术体系实现了高效稳定有计划大批量虾苗的生产彻底摆脱靠天吃饭的被动局面可以说没有人工育苗技术突破就没有明天中国对虾的产业及时。

A factory system for fully artificial shrimp seed was built, and seed could be produced in volume, on a plan, efficiently and steadily. The trade got out of waiting on the weather. Without that breakthrough in artificial seed, there would be no shrimp industry in China today.

1:55–2:10

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赵法箴院士的资料页,实验和文献。

The file on Academician Zhao Fazhen. Experiments and papers.

文案Words

同时政策也送来东风1985年3月中央发布了三观的一些指示明确提出了以养为主养殖 保捞 加工 并举的方针对下养殖由此进入了一个发展的快车道。

Policy sent a wind as well. In March 1985 the center issued instructions that put farming first, and farming, fishing, and processing together. Shrimp farming entered a fast lane.

2:10–2:25

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赵法箴院士的资料页,实验和文献。接着,字卡「人工配合饲料」,虾的特写和塘口航拍。

Zhao's file, then a card: formulated feed. Shrimp close-up, and the pond from the air.

文案Words

80年代末随着育苗技术的成熟生长速度快产量高的番茄对下成为全国的主流养殖品种再加上人工配合饲料和增养积累的品种给对下养殖业也带来了跨越式的提升技术的突破带来了产量的狂飙。

By the end of the 1980s, with hatchery technology mature, a fast-growing, high-yield shrimp became the mainstream variety nationwide. Formulated feed, and the varieties built up in those years, brought a leap in shrimp farming. The technical break set output running.

2:25–2:40

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字卡「人工配合饲料」,虾的特写和塘口航拍。

The card 'formulated feed'. Shrimp close-up, pond from the air.

文案Words

全国的对下产量从1970年代的450吨飙升到1991年的22万吨一下子成了世界第一总结起来这个阶段就是解决了有没有的问题技术突破点燃了沿海地区的养瞎的热情。

National shrimp output jumped from 450 tonnes in the 1970s to 220,000 tonnes in 1991, and at a stroke China was first in the world. This stage answered the question of whether we had it at all. The breakthrough lit a passion for shrimp farming along the coast.

2:40–2:56

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字卡「人工配合饲料」,虾的特写和塘口航拍。

The card 'formulated feed'. Shrimp close-up, pond from the air.

文案Words

第二个阶段就是92年到97年这个阶段中国对下产业的一个生死结这个阶段的特征是病害肆虐初放式的扩张遭遇了毁灭性的打击1992年快速扩张的对下养殖业。

The second stage is 1992 to 1997, a life-and-death knot for China's shrimp. The mark of it is disease running wild. Extensive expansion met a devastating hit. In 1992 the shrimp farming that had expanded so fast.

2:56–3:11

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字卡「人工配合饲料」,虾的特写和塘口航拍。接着,均哥回到桌前收束,书架上是虾和水果的摆件。

The feed card, then Junge back at the desk to close. On the shelf, shrimp and fruit.

文案Words

迎来了致命的考验白斑综合症病毒席卷全国虾壳出现白斑肝引腺坏死最终出现大面积的死亡现象死亡率高达8成由于当时也没有有效的防治措施短短的几年内。

met a fatal test. White spot syndrome swept the country. White spots on the shell, the hepatopancreas dying, then death across the pond. Mortality as high as 80 percent. There was no effective control. In a few short years.

3:11–3:26

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均哥回到桌前收束,书架上是虾和水果的摆件。

Junge back at the desk. Shrimp and fruit on the shelf.

文案Words

病毒就给全国的对下产业造成了重大的损失大量的虾糖被丢光或者转养曾经的养蝦为地宝还有成为全类的重灾区从产量的数据上也可以反映出当时问题的年纪1994年中国的对下产量。

the virus did heavy damage to the national shrimp industry. A great many ponds were emptied or turned to something else. Places that had lived by shrimp became disaster zones. The output shows how hard the year was. In 1994 China's shrimp output.

3:26–3:42

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均哥回到桌前收束,书架上是虾和水果的摆件。

Junge back at the desk. Shrimp and fruit on the shelf.

文案Words

一下子降到了5.5万吨仅为1991年高峰期的时候是一分之一总结来说这个阶段就是遭遇了能不能活的生存危机也让行业深刻地认识到了初放式的增长带来的问题为后续品种升级。

fell at a stroke to 55,000 tonnes, only a quarter of the 1991 peak. This stage was a crisis of whether the industry could survive. It also made the trade see what extensive growth had cost, and it set up what came next: better varieties.

3:42–3:56

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均哥回到桌前收束,书架上是虾和水果的摆件。

Junge back at the desk. Shrimp and fruit on the shelf.

文案Words

模式创新埋下了一个伏笔绝境之中转机出现一种原本生活在美洲的虾南美白对虾正式登上中国虾业的舞台那很快贸易战来了新的病害也来了虾业如何应对。

and new ways of farming. In the dead end, a turn. A shrimp that had lived in the Americas, the Pacific white shrimp, stepped onto China's stage. Soon a trade war came, and a new disease came. How would the shrimp industry answer.

3:56–4:05

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均哥回到桌前收束,书架上是虾和水果的摆件。

Junge back at the desk. Shrimp and fruit on the shelf.

文案Words

养殖模式又如何一次次的进化下一集我们继续看狂潮之下产业链如何在波折中走向成熟。

And how would the way of farming evolve, again and again. Next time: under the surge, how the chain grew up through the setbacks.

一场病害之后After the disease

查看脚本Read the script

0:00–0:15

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均哥坐在桌前出镜,讲粗放养殖走不远。

Junge at the desk. Extensive farming will not go far.

文案Words

上一集我们说到了中国对虾如何从无到有但一场病害就让整个行业清醒地认识到了粗放的养殖走不远进入21世纪呢这条虾的增程开始遭遇了来自外部和内部的双重考验。

Last time, how China's shrimp went from nothing to something. One disease woke the whole trade: extensive farming will not go far. Into the twenty-first century, this shrimp's further run met a double test, from outside and from inside.

0:15–0:28

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均哥坐在桌前出镜,讲粗放养殖走不远。接着,字卡「白斑病毒」「南美白对虾 抗病力强」,切病虾和旧报纸。

Junge at the desk, then cards: white spot virus, and Pacific white shrimp, strong against disease. Cut to sick shrimp and old newspapers.

文案Words

接下来对虾产业开始进入一个全新的时代第三个阶段是1998年到2004年的养虾的黄金年代这个阶段的特征是凭种换代南美白对虾掀起了一个养虾的热潮。

Shrimp farming then entered a new era. The third stage, 1998 to 2004, was a golden age. The mark of it is a change of variety. Pacific white shrimp set off a fever for farming shrimp.

0:28–0:43

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字卡「白斑病毒」「南美白对虾 抗病力强」,切病虾和旧报纸。

Cards: white spot, and Pacific white shrimp strong against disease. Sick shrimp and old newspapers.

文案Words

那白斑病毒让半截对虾沉寂了几年之后南美白对虾凭借独特的优势正式登场了相比于其他的对虾养殖品种南美白对虾有抗病例强啊年度适应广啊。

After white spot had kept the industry quiet for a few years, Pacific white shrimp came on with a real advantage. Against the other farmed shrimp, it resists disease, it takes a wide range of conditions.

0:43–0:57

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字卡「白斑病毒」「南美白对虾 抗病力强」,切病虾和旧报纸。

Cards: white spot, and Pacific white shrimp strong against disease. Sick shrimp and old newspapers.

文案Words

生长速度快啊适合高密度养殖啊等等优势迅速地占领了沿海的加弹成了新的虾圈顶流那直到今天这种主导的地位仍然无法撼动那。其实南美白对虾最早是1988年的时候。

It grows fast, and it suits high density. It quickly took the coastal ponds and became the new star, and that lead has not been shaken to this day. Pacific white shrimp first arrived in 1988.

0:57–1:11

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字卡「白斑病毒」「南美白对虾 抗病力强」,切病虾和旧报纸。

Cards: white spot, and Pacific white shrimp strong against disease. Sick shrimp and old newspapers.

文案Words

就有中科院海洋所的张伟泉由美国尤进1992年突破了人工繁殖直到1998年才开始在华南沿海逐渐被养殖户所接受那个年代养。那么百代价的病害很少易润空间大。

Zhang Weiquan of the Institute of Oceanology brought it in from the United States. Artificial breeding broke through in 1992. Only in 1998 did farmers along the south China coast begin to take it up. In those years the disease was light, and the room for profit was large.

1:11–1:25

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字卡「白斑病毒」「南美白对虾 抗病力强」,切病虾和旧报纸。接着,字卡「低价」,盐田和虾苗的资料画面。

The cards, then a card 'low price', and footage of salt fields and shrimp seed.

文案Words

所以成了养殖户的一个致富密码创富热潮的驱动下民间养殖创新与技术的升级也不断的出现了高位式经养啊镜头一代苗啊养殖模式和优质种苗的更新啊。

So it became a code for getting better off. Driven by that rush, farming innovation and technical upgrades kept appearing: intensive farming in high ponds, first-generation seed, new ways of farming, better seed.

1:25–1:40

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字卡「低价」,盐田和虾苗的资料画面。

The card 'low price'. Salt fields and shrimp seed.

文案Words

都在推动着养殖的效率和效益的一个大幅提升这个时候沿海地区开始掀起了养虾的一个月进浪潮随处可见鱼塘改虾塘空地挖虾塘养殖面积呈现爆发式的一个增长产量也快速的回升。

All of it pushed a large rise in efficiency and in return. A wave of shrimp farming rose along the coast. Fish ponds turned into shrimp ponds. Empty ground was dug into shrimp ponds. Area exploded. Output recovered fast.

1:40–1:54

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字卡「低价」,盐田和虾苗的资料画面。

The card 'low price'. Salt fields and shrimp seed.

文案Words

并与创新高2002年中国的对虾产量达到了38万吨恢复了世界第一并保持至今2003年再翻一翻达到78万吨并形成了以南北对虾为主班杰对虾中国对虾。

And made a new high. In 2002 China's shrimp output reached 380,000 tonnes, back to first in the world, and it has stayed there. In 2003 it doubled again, to 780,000 tonnes, and a structure took shape with Pacific white shrimp as the main variety, alongside black tiger shrimp and Chinese shrimp.

1:54–2:08

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字卡「低价」,盐田和虾苗的资料画面。接着,橙色标题卡,进入南美白对虾崛起的章节。

The low-price card, then an orange title card, into the chapter on the rise of Pacific white shrimp.

文案Words

日本对峡并存的多品种的产业结构同时对峡还是出口创汇的明星产品是出口水产品核心支柱产品远销欧美日本等国家。所以这个阶段总结起来就是品种与模式的升级。

and Japanese shrimp, several varieties together. Shrimp was also a star of export earnings, a pillar of seafood exports, sold to Europe, America, Japan, and elsewhere. This stage, in short, was an upgrade of variety and of method.

2:08–2:23

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橙色标题卡,进入南美白对虾崛起的章节。

An orange title card. Into the chapter on the rise of Pacific white shrimp.

文案Words

暴力刺激下实现了产业的扩张接下来进入第四个阶段是指的2004年到2010年代的中期通过技术的升级和产业的重构捐起了下场革命这个阶段的特征是内外挑战下产业链在波测中走向成熟与韧性。

Profit drove the industry to expand. The fourth stage, from 2004 into the middle of the 2010s, rebuilt the industry through technical upgrading. The mark of it: under pressure from inside and outside, the chain grew mature, and tough, through the setbacks.

2:23–2:38

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橙色标题卡,进入南美白对虾崛起的章节。接着,均哥回桌前,字幕写中美水产的一层联系,口播收束。

The orange card, then Junge back at the desk. A subtitle on the link between Chinese and American seafood. The voice closes.

文案Words

产业快速扩张的背后销售市场过度依赖美国的隐患逐渐显现出来了2004年初美国对中国对虾发起了反行销调查最终裁定的关税税率最高的达到112.81%。

Behind the fast expansion, the danger of leaning too hard on the American market began to show. In early 2004 the United States opened an anti-dumping investigation into Chinese shrimp. The highest duty in the final ruling reached 112.81 percent.

2:38–2:45

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

只留下了国联一加零关税企业这就意味着我们的核心海外消费市场对中国的大部分企业关上了大门。

Only Guolian was left as a zero-duty firm. That meant the core overseas market had closed its door on most Chinese firms.

2:46–3:01

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

受此影响呢国内对虾价格也应声暴跌唐头价成一度低到5块钱一斤足够还便宜贸易战呢阴霾还没过去呢新的病害危机又来了直到2009年前后华南沿海虾堂出现大面积不明原因的死虾的现象。

Domestic shrimp prices fell at the news. The price at the pond once went as low as 5 yuan a jin, cheap enough. The shadow of the trade war had not passed when a new disease arrived. Around 2009, ponds along the south China coast saw large die-offs with no clear cause.

3:02–3:16

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

这就是后来被命名为EMS的偷死病。这种病的病源为妇容学胡锦发病与养殖环境的恶化呀虾苗啊饲料品质等等多种因素都有关由于没有有效的这个治疗措施。

This was later named EMS, the early-death disease. It is tied to the deterioration of the water, the seed, the feed, and other factors. There was no effective treatment.

3:16–3:31

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

华南各地出现大量的排堂。行业进入了一个阵痛期尽管面对着多重的考验但产业的仍在波折中持续前进养蝦狂潮从沿海向内陆持续蔓延土池 高位池 水泥池工厂化 跑道市。

Across south China, ponds were emptied. The trade entered a painful stretch. Even under several tests, it kept moving through the setbacks. The shrimp rush spread from the coast inland: earthen ponds, high ponds, cement ponds, factory farming, raceways.

3:31–3:47

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

各种养殖模式层出不穷从沿海到内地从海水养殖到盐碱地再到纯淡水淡化养殖南美白这些蝦可以说是遍地开花那体现在产量上也可以看待出数据的变化一直在持续的攀升2004年的时候产量还在93万吨。

Ways of farming kept appearing. From the coast inland, from seawater to saline land to freshwater that had been desalinated, Pacific white shrimp was everywhere. Output kept climbing. In 2004 it was still 930,000 tonnes.

3:47–4:01

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

到了2015年这个数字已经充斥到了190万吨左右那其中南米白对虾就已经超过了160万吨进一步巩固了全球对虾生产的肯制地位那曾经以出口创汇为核心的对虾产业。

By 2015 the figure was about 1.9 million tonnes. Of that, Pacific white shrimp was already over 1.6 million tonnes, and the lead in world shrimp production was firmer. An industry once built on export earnings.

4:01–4:14

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

在产量增长价格下降以及国内消费力提升等多重因素的作用下内销市场逐渐成为主力的消费市场贸易战的锤炼变态的洗礼模式的迭代市场的翻转。

With output up, prices down, and domestic spending stronger, the home market gradually became the main one. The tempering of a trade war, the baptism of disease, methods replaced one after another, and the market turned over.

4:14–4:30

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

这十几年中国对虾不再只是一个养殖环境而是串联起肿疗、饲料、动饱、加工、流通的一个成熟的产业体系但故事还没有结束当全球竞争摆在面前当大不等同于强这条虾在未来将游向何方。

In these ten-plus years China's shrimp is no longer only a way of farming. It strings together seed, feed, animal health, processing, and trade, a mature industry. The story is not over. With global competition in front of us, and with big not the same as strong, where does this shrimp swim next.

4:30–4:34

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均哥回桌前,字幕写中美水产的一层联系,口播收束。

Junge back at the desk. The subtitle on the China-US seafood link. The voice closes.

文案Words

我们如何从对下大国真正的走向对下强谷。

How do we go from a large shrimp country to a strong one.

高增长与全球竞争Fast growth, and the world market

查看脚本Read the script

0:00–0:15

画面Picture

封面问「我们该如何看待这个阶段」,均哥出镜。

The cover asks how we should look at this stage. Junge to camera.

文案Words

第五个阶段我们讲一讲从2010年代的末到现在。对虾产业的高增长发展与全球竞争这个阶段的特征是我们从最大的一个对虾出口国转为一个最大的一个进口国核心的命题是如何强起来。

The fifth stage, from the end of the 2010s to now: high growth, and global competition. The mark of it is that we turned from the largest shrimp exporter into the largest importer. The question at the center is how to become strong.

0:15–0:30

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封面问「我们该如何看待这个阶段」,均哥出镜。接着,工厂化车间、饲料塔,再切回桌前口播。

The cover, then a factory workshop and a feed tower, then back to the desk.

文案Words

多年的产业狂飙产量不断的创下新高那最新的数据显示我们2024年的时候对虾中产量高达270万吨其中南北白对虾就已经产量达到了237万吨占全球的商务之一。所以对象大国是名副。其实了。

Years of a rush, and output kept making new highs. The latest figures: in 2024 China's shrimp output reached 2.7 million tonnes, of which Pacific white shrimp was 2.37 million tonnes, a major share of the world. So the name of a large shrimp country is not empty.

0:30–0:45

画面Picture

工厂化车间、饲料塔,再切回桌前口播。

The factory workshop and the feed tower, then back to the desk.

文案Words

在提示真效可持续发展的政策导向下对象养殖面临着多层的新挑战包括了环保压力成本上涨以及国际竞争等等那面对挑战我们的对象产业仍在摸索中前进养殖模式不断的推崇出新小朋友养蝦。

Under a policy that asks for real results and for development that can last, shrimp farming faces new pressures in layers: the environment, rising costs, and international competition. Facing that, the industry is still feeling its way forward. New ways of farming keep appearing. Small-shed shrimp farming.

0:45–1:00

画面Picture

工厂化车间、饲料塔,再切回桌前口播。

The factory workshop and the feed tower, then back to the desk.

文案Words

工厂化循环水养殖等等新的模式涌现出了一些强劲的生命力尤其是小朋友养蝦从江苏地区逐渐推广至全国据说养质规模已经超过了50万帐篷那成为当前的高潇养虾的一个代表工厂化全国水养殖。

Factory farming with recirculating water, and other new methods, are showing real life. Small-shed farming in particular spread from Jiangsu across the country. The scale is said to be past 500,000 sheds, and it has become the representative of efficient shrimp farming now. Factory farming, and recirculating water nationwide.

1:00–1:14

画面Picture

工厂化车间、饲料塔,再切回桌前口播。接着,熟虾拼盘、饲料颗粒、网箱和塘口,字卡「核心目标」。

The workshop and the tower, then a platter of cooked shrimp, feed pellets, cages and the pond. A card: the core aim.

文案Words

则凭借水减排可控性强等优势成为了高质量发展的一个重要方向变身层次的变革是贸易格局的一个逆转那随着国人消费水平的提升我们从卖全球变成了买全球2018年左右。

With less discharge and more control, it has become an important direction for higher-quality growth. A deeper change is the reversal of the trade. As spending at home rose, we went from selling to the world to buying from the world. Around 2018.

1:14–1:30

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熟虾拼盘、饲料颗粒、网箱和塘口,字卡「核心目标」。

Cooked shrimp, feed pellets, cages and the pond. The card: the core aim.

文案Words

中国正式从对虾出口国转变为最大的进口国如今年进口动向量超百万吨一半以上来自阿华多尔国内养殖业直接与全球低成本产区的虾同台竞争这是压力也是禁止与南美主产国相比。

China formally turned from a shrimp exporter into the largest importer. Annual imports are now over a million tonnes, more than half from Ecuador. Domestic farming competes on the same stage with shrimp from the world's low-cost regions. That is pressure, and it is also a warning. Against the main producers in South America.

1:30–1:46

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熟虾拼盘、饲料颗粒、网箱和塘口,字卡「核心目标」。

Cooked shrimp, feed pellets, cages and the pond. The card: the core aim.

文案Words

我们中国在饲料成本人工成本糖猪成本等方面都不占优势导致产品在国际上的价格竞争力不足国内养殖业者普遍面临赚钱难的困境这个阶段那我们的产业的核心目标是从对虾大国。

China does not have the advantage in feed cost, labor cost, or the cost of the pond. The price is not competitive internationally. Farmers at home generally find it hard to make money. In this stage the core aim is to go from a large shrimp country.

1:46–2:00

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熟虾拼盘、饲料颗粒、网箱和塘口,字卡「核心目标」。接着,产业融合的字卡、虾苗特写。

A card on pulling the industry together, and a close-up of shrimp seed.

文案Words

卖向对虾产国需要提升产业的核心竞争力真正的实现高质量可持续发展以下是几点建议。首先是种业创新要突破种源卡脖子的困境构建现代种业体系助劳产业根基。

toward a strong shrimp producer. The core competitiveness has to rise, so the growth is real and can last. A few suggestions. First, innovation in seed. Break the choke hold on the source of the seed. Build a modern seed system. Steady the base of the industry.

2:00–2:16

画面Picture

产业融合的字卡、虾苗特写。

The card on industry, and the seed close-up.

文案Words

其次是技术创新循环水技术资本化技术的深度应用要降低养殖的风险和提升养殖效率第三是产业链的整合通过提高产品的质量和品牌建设来提升我们的国际竞争力回顾这几十年的风雨历程。

Second, technology. Recirculating water, and the deep use of digital tools, to lower the risk and raise the efficiency. Third, pull the chain together. Better product and a brand, so we compete better internationally. Look back over these decades of weather.

2:16–2:32

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产业融合的字卡、虾苗特写。接着,均哥回桌前,字幕收在竞争和分化。

Then Junge back at the desk. The subtitle closes on competition and on a split.

文案Words

中国的虾叶就像坐了一趟惊心动魄的过山车从技术破局的狂喜到病害肆虐的绝望再到模式创新的重生。最后直面全球竞争的挑战他告诉我们一个最朴素的道理没有永远的顺境只有不断的学习和进化。

China's shrimp industry has been on a heart-stopping roller coaster. From the joy of a technical break, to the despair of disease running wild, to being remade by new methods. At the end, the challenge of global competition. The plainest lesson: there is no permanent easy water. Only learning, and evolving.

2:32–2:47

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均哥回桌前,字幕收在竞争和分化。

Junge back at the desk. The subtitle closes on competition and the split.

文案Words

回顾这三集我们看到一条虾穿越了40年的产业周期从零到一靠的是科技的破局从低零崩溃到重生靠的是品种与模式创新从大到强要靠种业自主绿色智能品牌增值和全球视野。

Over these three episodes, one shrimp crosses a forty-year industrial cycle. From zero to one, it was a break in the science. From collapse to being remade, it was new varieties and new methods. From large to strong, it takes seed we own, green and intelligent production, value in the brand, and a view of the world.

2:47–3:02

画面Picture

均哥回桌前,字幕收在竞争和分化。

Junge back at the desk. The subtitle closes on competition and the split.

文案Words

通过虾业的城府路本质上是一部学习与进化的历史它没有永恒的答案只有持续的考评这条虾的故事是中国无数农业产业转型升级的缩影它告诉我们无论面对技术瓶颈市场波动还是全球竞争。

The ups and downs of the shrimp industry are, at bottom, a history of learning and evolving. There is no answer that lasts forever. Only a test that continues. This shrimp's story is a small version of how countless Chinese farm industries upgrade. A technical bottleneck, a swinging market, or global competition.

3:02–3:13

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均哥回桌前,字幕收在竞争和分化。

Junge back at the desk. The subtitle closes on competition and the split.

文案Words

唯有尊重规律持续创新锻造韧性才能在浪潮中立于不败之地感谢对中国对虾产业的关注大家还想了解来个水餐品种的产业故事欢迎在评论区留言。

Only by respecting the pattern, keeping on with innovation, and forging toughness can you stay standing in the wave. Thank you for following China's shrimp industry. If you want the industrial story of another seafood, leave it in the comments.

金枪鱼寄生虫A parasite in the tuna

查看脚本Read the script

0:00–0:15

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封面「金枪鱼会是饲料企业的下一个蓝海市场吗」,均哥穿蓝衬衣出镜。

Cover: will tuna be the next blue ocean for feed companies? Junge in a blue shirt.

文案Words

这几天新闻爆出来有市民在寿司店吃金枪鱼的时候吃出了寄生虫的虫卵这个事儿让我联想到这两年。其实刷短视频还是逛街都能够看到不少的金枪鱼刺身的店铺。

The news these days: a diner at a sushi shop ate tuna and found parasite eggs. It made me think of these two years. On short video, or walking the street, there are quite a few shops for tuna sashimi.

0:15–0:30

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封面「金枪鱼会是饲料企业的下一个蓝海市场吗」,均哥穿蓝衬衣出镜。接着,寿司和金枪鱼刺身,字「刺身卫生」。

The cover, then sushi and tuna sashimi. The word: the hygiene of sashimi.

文案Words

切片打包配送一条龙服务买起来的也特别方便。像在广州的黄沙市场甚至不少的一些街边小店都开起了金枪鱼的专卖店。以前觉得遥不可及的号称赤身之王的蓝琴强雨。

Sliced, packed, delivered, the whole service, and easy to buy. At Huangsha market in Guangzhou, and even in small shops on the street, tuna specialists have opened. Bluefin tuna, once called the king of lean meat and felt out of reach.

0:30–0:46

画面Picture

寿司和金枪鱼刺身,字「刺身卫生」。

Sushi and tuna sashimi. The word: the hygiene of sashimi.

文案Words

好像一下子变得平民化了走到我们普通消费者身边来了我想这主要还是得益于观念。比如超低温保鲜跨境木柳等的日趋晚上打破了蓝琴强雨的流通地雷这几年国内超低温冷链技术。

seems to have become ordinary, and walked up to the rest of us. I think it is mainly the change in how it moves. Ultra-low-temperature keeping, and cross-border cold chain, have grown more complete, and broken the barrier to moving bluefin. These years, domestic ultra-low-temperature cold chain.

0:46–1:00

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寿司和金枪鱼刺身,字「刺身卫生」。接着,捕捞船和「捕捞后育肥」字卡,间切回口播。

Fishing boats, and a card 'fattening after capture'. Cut back to the voice in between.

文案Words

实现跨越式的突破-60度超低温速冻全程恒温烟运输体系普及4分钟急速速冻72小时跨境直送成为常态能最大限度的保留鱼肉的鲜度与口感。

made a leap. Flash freezing at minus 60, transport held at that temperature the whole way. Four minutes to flash freeze, seventy-two hours straight across the border, has become normal, and it keeps the freshness and the bite of the flesh as far as it can.

1:00–1:13

画面Picture

捕捞船和「捕捞后育肥」字卡,间切回口播。

The boats and the fattening card. Back to the voice.

文案Words

所以我们就能吃到媲美原产地的品质另一方面有越来越多的产地也来给我们这个庞大的市场了供应过源传统印象当中金枪鱼是从深海捕捞来的。

So we can eat a quality that stands next to the place it came from. On the other hand, more origins are supplying this huge market. The old impression is that tuna is caught in the deep sea.

1:13–1:28

画面Picture

捕捞船和「捕捞后育肥」字卡,间切回口播。

The boats and the fattening card. Back to the voice.

文案Words

但现实确实现在很多国家。其实已经在养殖了只。不过现在养殖还处在捕捞后育肥的这段那什么意思就是把从海里捕捞到了捕捞的鱿鱼或者是半大的金枪鱼放到金海的广箱里面来育肥。

In fact many countries are already farming it. For now the farming is still fattening after capture. That means a tuna caught at sea, or a half-grown one, is put in a cage at sea to fatten.

1:28–1:44

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捕捞船和「捕捞后育肥」字卡,间切回口播。接着,鱼肉特写、悬挂的鱼、日料摆盘。

Then the flesh close-up, fish hanging, and a Japanese-style plate.

文案Words

这种方法在目前养殖上的九成以上养殖技术成熟鱼肉的口感也接近也深但说到底的话这种方式还是得靠大海的公苗。所以不能算是真正的全人工养殖那有真正的全人工养殖吗。

This is more than ninety percent of tuna farming now. The technique is mature, and the bite of the flesh is close to the wild. But it still depends on seed from the sea. So it is not truly full artificial farming. Is there full artificial farming?

1:44–2:00

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鱼肉特写、悬挂的鱼、日料摆盘。

Flesh, fish hanging, a Japanese-style plate.

文案Words

有报道说日本的晋级大学率先已经实现了南极金枪鱼从产卵孵化到养残全程的人工养殖。不过问题也不少养殖周期长成本高。而且金枪鱼天生爱高速的游动。

Reports say Kindai University in Japan was the first to take tuna through the whole artificial cycle, from spawning and hatching to a grown fish. The problems are not small. The cycle is long, the cost is high, and tuna is born to swim fast.

2:00–2:15

画面Picture

鱼肉特写、悬挂的鱼、日料摆盘。

Flesh, fish hanging, a Japanese-style plate.

文案Words

对空间要求极大。所以推广还要难度。其实目前全球的金枪鱼养殖主要有三大阵营第一是地中海地区像西班牙马尔他克罗地亚这些都是大西洋男子金枪鱼的主要市场。

It asks a great deal of space. So spreading it is still hard. Tuna farming in the world now has three camps. First the Mediterranean: Spain, Malta, Croatia, the main market for Atlantic bluefin.

2:15–2:27

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鱼肉特写、悬挂的鱼、日料摆盘。

Flesh, fish hanging, a Japanese-style plate.

文案Words

基本还是以野补与肥为主第二是亚太地区日本的技术最领先是高端次生市场的主力澳大利亚主要养殖的是南方南起金枪鱼。

It is still mostly wild-caught and then fattened. Second, Asia-Pacific. Japan's technology leads, and it is the main force of the high-end sashimi market. Australia mainly farms southern bluefin.

2:27–2:43

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鱼肉特写、悬挂的鱼、日料摆盘。接着,海底和码头的鱼,均哥回桌前收束。

Then fish on the seabed and at the dock. Junge back at the desk to close.

文案Words

而我国近几年在黄旗金枪鱼的全流程养殖上取得了关键的突破南海水泉研究所成功实现了从捕捞转运到陆基和深海往前养殖技术跨越已经能养出百金极的大鱼了。

In recent years we have made a key break in the full-process farming of yellowfin. The South China Sea Fisheries Research Institute has gone from capture and transfer to farming on land and in deep-sea cages, and can already raise fish of a hundred kilograms.

2:43–2:58

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海底和码头的鱼,均哥回桌前收束。

Fish on the seabed and at the dock. Junge closes at the desk.

文案Words

第三是美洲墨西哥是太平洋南起金枪鱼养殖的主要国家看得出来全世界都在努力把这条鱼端上餐桌我们国家虽然起步较晚但市场这么大我相信发展会很快那要实现金枪鱼产业的可持续。

Third, the Americas. Mexico is the main country farming Pacific bluefin. You can see the whole world is working to put this fish on the table. We started late, but the market is this large, and I believe the growth will be fast. For a tuna industry that can last.

2:58–3:14

画面Picture

海底和码头的鱼,均哥回桌前收束。

Fish on the seabed and at the dock. Junge closes at the desk.

文案Words

除了人工繁殖之外目前养金枪鱼一个比较大的痛点是饲料的替代日本作为金枪鱼养殖技术的先行者最早突破了全人工配合饲料为养满起金枪鱼也推出了专属的棚化颗粒饲料。

Besides artificial breeding, a large pain in farming tuna now is replacing the feed. Japan, first in the technology, was the earliest to break through to a fully formulated feed, and also put out a pelleted feed of its own for farmed bluefin.

3:14–3:29

画面Picture

海底和码头的鱼,均哥回桌前收束。

Fish on the seabed and at the dock. Junge closes at the desk.

文案Words

不过由于养殖产品高养殖速度也偏慢。所以这个饲料的推广和普及并不理想但我相信随着国内的金枪鱼养殖产业的兴起这个市场会是国内水产市鸟企业争夺的一片新男孩今天的分享就是这些对于金枪鱼你有什么话说。

But the farmed product is costly, and it grows slowly, so the feed has not spread well. I believe that as tuna farming rises at home, this market will be a new blue ocean that domestic aquafeed companies fight over. That is today's share. What do you have to say about tuna?

3:29–3:30

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海底和码头的鱼,均哥回桌前收束。

Fish on the seabed and at the dock. Junge closes at the desk.

文案Words

欢迎评论区留言。

Leave it in the comments.

渔业法新规The new fisheries law

查看脚本Read the script

0:00–0:13

画面Picture

封面「渔业法新规,违规者吃肉还是违规者出局」,均哥出镜。接着,2026 年修订本的文件卡。

Cover: the new fisheries law. Does the one who breaks the rules get the meat, or get shown out? Junge to camera. Then a card of the 2026 revised text.

文案Words

中国渔业监管高质量的新阶段正式开启一 赶紧去查对照新规补习所有的手续和记录朋友们新版渔业法今年5月1号就要落地的消息最近引起了行业的广泛关注。

A new stage of high-quality oversight for China's fisheries has formally opened. First, check yourself at once. Match the new rules, and fill in every procedure and record. Friends, the new fisheries law lands on 1 May this year, and the news has drawn wide attention in the trade.

0:13–0:28

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2026 年修订本的文件卡。接着,均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

The 2026 revised text. Then Junge at the desk, point by point, with lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

主要的关注点在于新旧法有什么不同这次的调整。其实是旧版渔业法实行这次年来的最大的一次修正了条文从50条大幅增加到了90条专门新增了电动管理一整张信号也很明确。

The focus is what is different. This revision is the largest since the old law took effect. The articles go from 50 to 90. A whole chapter on supervision and management was added. The signal is clear.

0:28–0:43

画面Picture

均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

Junge at the desk, point by point. Lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

中国渔越年监管高质量的新阶段正式开启最核心的一点是法律的方向盘测的转过去呢法律中在促进生产现在开中名义就是生态优先绿色发展这就意味着整个行业的发展逻辑。

A new stage of high-quality oversight for China's fisheries has formally opened. The core is that the wheel of the law has turned. The law used to promote production. It now puts ecology first, and green development. The logic of the whole industry.

0:43–0:58

画面Picture

均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

Junge at the desk, point by point. Lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

变了从追求产量转向追求可持续。那么具体哪些变化和咱们息息相关呢对养殖户来说可以概括为门槛高了但权益也更有保障了以后养殖必须持正苗种必须简易。

has changed, from chasing output to chasing what can last. Which changes touch us? For the farmer, the bar is higher, and the rights are better protected. From now on, farming needs a permit. Seed must be quarantined.

0:58–1:14

画面Picture

均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

Junge at the desk, point by point. Lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

用药头耳必须记录并保存两年尾水必须达标才能排放但同时呢法律也明确合法的养殖水域会得到规划保护。如果因公共利益需要收回也能获得公平合理的补偿那规则更清晰。其实是对手法者的一个保护。

Drugs and feeding must be recorded and kept for two years. Tail water must meet the standard before it is discharged. At the same time the law says lawful farming waters will be protected in the plan. If they are taken back for the public interest, there is fair compensation. Clearer rules are a protection for the person who keeps them.

1:14–1:27

画面Picture

均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

Junge at the desk, point by point. Lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

对于捕捞的渔民来说那一个关键词是限额捕捞国家将根据这种状况设定捕捞总量这个意味着过去那种无限制的捕捞方式呢正式成为了历史那三浮的船舶也将彻底的失去生存空间。

For the fisher who catches, the key word is a catch limit. The state will set a total catch from the state of the stock. Unlimited catching has formally become history. A boat with no name, no certificate, and no home port will have no room left to live.

1:27–1:42

画面Picture

均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

Junge at the desk, point by point. Lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

而合法于船也必须严格遵守配额禁于区和禁于期一句话合规是未来出海的基本前提此外舌舰上的安全被提高到了前所未有的高度从秒种上市全程禁用违禁药物。

A lawful boat must also keep the quota, the closed zones, and the closed seasons. One sentence: compliance is the basic condition for going to sea. And safety on the tongue has been raised higher than ever. From seed to market, banned drugs are forbidden the whole way.

1:42–1:57

画面Picture

均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。

Junge at the desk, point by point. Lines on black: green development, the farmer, pollution, germplasm, the table.

文案Words

简易成了强制的关卡听到这里你可能会觉得这是不是意味着以后的这个日子会更难呢。其实我们不妨换个角度来想这部新法。其实是在为行业划出名路清除赛场那它淘汰的不是小户而是不合规的产能。

Quarantine has become a mandatory gate. Hearing this, you may think the days will be harder. Look at it another way. This new law is clearing the course and marking the lane. What it drops is not the small farmer. It is capacity that does not comply.

1:57–2:13

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均哥在桌前逐条讲,中间插入黑底金句:绿色发展、养殖户、污染治理、种质、餐桌。接着,法规文件叠在塘口上,他回到镜头前收束。

Then the text of the rules laid over the pond. He comes back to the lens to close.

文案Words

它最终会汇集的是那些规范生产品质过硬的经营者当市场环境变得更加透明更有序好产品才能脱颖而出获得应有的价值和信任总结一下新版约法的落地标志着一个旧时代的结束那个拼产量。

What it gathers in the end are the operators who produce to the standard, with quality that holds. When the market is more transparent and more orderly, a good product can stand out and get the value and the trust it should have. In short, the new law marks the end of an old era, the era of competing on output.

2:13–2:28

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法规文件叠在塘口上,他回到镜头前收束。

The rules over the pond. He comes back to the lens to close.

文案Words

初放发展的时代过去了也标志着一个新时代的开始一个合规者前行违规者退场的绿色高质量时代正在到来对于每一位从业者耽误自己是做好三件事第一,赶紧自查对照新规补齐所有的手续和记录。

The era of extensive development is over. A new era begins: those who comply go forward, those who break the rules leave the field. A green, high-quality time is arriving. For everyone in the trade, three things. First, check yourself at once. Match the new rules, and fill in every procedure and record.

2:28–2:38

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法规文件叠在塘口上,他回到镜头前收束。

The rules over the pond. He comes back to the lens to close.

文案Words

第二,转变观念把生态保护和规范操作科技之厂的每一个动作里第三,主动学习关注政府对于绿色养殖技术升级的不次政策顺势而为。

Second, change the view. Put ecological protection and standard practice into every movement of the work. Third, learn on purpose. Watch the policies that support upgrading to green farming, and move with them.

生鱼料经销商破产A snakehead-feed dealer goes under

查看脚本Read the script

0:00–0:16

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封面「大经销商破产之后」,均哥出镜。接着,黑底剪影和生鱼特写。

Cover: after a large dealer goes bankrupt. Junge to camera. Then a silhouette on black, and snakehead close-up.

文案Words

最近听说一个事儿以前认识的一位在佛山做生鱼料的大经销商破产这个经销商高峰期的时候呢一年卖大几千吨的生鱼料加上动饱啊 肿苗啊 连营业额过去亿的当年开好车 住好宅。

I heard lately that a large dealer of snakehead feed I used to know in Foshan has gone bankrupt. At the peak he sold several thousand tonnes of snakehead feed a year. Add animal health and seed, and turnover passed a hundred million. In those years, a good car and a good house.

0:16–0:31

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黑底剪影和生鱼特写。接着,他在桌前讲佛山生鱼料,中间切宰鱼、鱼头的近景。

The silhouette and the snakehead, then him at the desk on Foshan snakehead feed, cutting to fish being dressed and the head close-up.

文案Words

但是就是这样一位渠道大佬也没能够扛过这个市场的寒冬。其实这种情况这几年并不少见这让我。其实很感慨为什么以前能呼风唤雨的这个渠道大佬现在怎么说不行就不行呢我琢磨这个核心就俩字。

Even a channel boss like that could not get through the cold of this market. It is not rare these years. It stays with me. Why can someone who used to call the wind and the rain now be finished, just like that? I think it comes down to two words.

0:31–0:46

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他在桌前讲佛山生鱼料,中间切宰鱼、鱼头的近景。

At the desk, on Foshan snakehead feed, cutting to the fish being dressed.

文案Words

变了一个是市场行情变了像生育这个品种行情地灭了好几年以前一口糖赚一百万也不稀奇现在能赚个几万块钱鲜铁企业都恨不得拿来做典型养殖户不赚钱经销商的生意就是无源之水自然也就难做了。

Change. One, the market changed. Snakehead has been in a slump for years. Once, a million from one pond was not rare. Now, making a few tens of thousands is something a firm will hold up as an example. If the farmer does not make money, the dealer's business is water with no source, and it gets hard.

0:46–1:01

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他在桌前讲佛山生鱼料,中间切宰鱼、鱼头的近景。

At the desk, on Foshan snakehead feed, cutting to the fish being dressed.

文案Words

二是养殖户和游戏规则都变了过去市场是以散户为主经销商是核心提供社销啊技术啊物流啊甚至是回收一条农服务养殖户依赖性强经销商说用啥飼料那就用啥话语权很大利润空间也很大但现在呢。

Two, the farmer and the rules of the game both changed. The market used to be small farmers. The dealer was the core: credit sales, technique, logistics, even buying the fish back, a whole set of services. The farmer depended on him. Whatever feed he named, that was the feed. He had the say, and the margin was large. Now.

1:01–1:17

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他在桌前讲佛山生鱼料,中间切宰鱼、鱼头的近景。

At the desk, on Foshan snakehead feed, cutting to the fish being dressed.

文案Words

适度规模化养殖场越来越多这些养殖场有实力有技术他们更倾向于直接和饲料厂合作拿到更好的价格服务也更直接这样一来经销商最重要的价值也就是连接上下游乐价值就被大大的削弱了过去赖业生存的这种社销模式。

There are more farms of a moderate scale. They have capital and technique, and they would rather deal with the feed mill directly, for a better price and a more direct service. The dealer's most important value, joining the two ends, is greatly weakened. The credit-sale model he lived on.

1:17–1:30

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他在桌前讲佛山生鱼料,中间切宰鱼、鱼头的近景。接着,字卡「物流解决方案」「主动服务」,背景是鱼塘。

Then cards: a logistics solution, and service that goes to them. The background is a fish pond.

文案Words

在行情好的时候。其实是联合剂在行情差的这几年呢反而就成了催眠服务设出去的钱都也收不回来资金压力也大再有实力的经销商也可能崩盘。那么经销商的路在何方我们用来转型有几个方向可以参考。

When the market was good, it was a lubricant. In these hard years it became a weight. Money sent out as goods could not be collected. The pressure on cash was heavy. Even a strong dealer could collapse. Where is the dealer's road? A few directions for a turn.

1:30–1:45

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字卡「物流解决方案」「主动服务」,背景是鱼塘。

Cards: a logistics solution, and active service. A fish pond behind.

文案Words

一是转型服务商从卖产品向提升专业服务能力转变。比如提供精准的养殖技术养殖数据分析高效的物流解决方案甚至金融支持成为养殖户身边的专业顾问。

One, become a service firm. Move from selling a product to a real ability to serve. Precise farming technique, data on the farming, an efficient logistics solution, even financial support. A professional advisor beside the farmer.

1:45–2:00

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字卡「物流解决方案」「主动服务」,背景是鱼塘。

Cards: a logistics solution, and active service. A fish pond behind.

文案Words

第二是拥抱规模化主动去服务和连接那些家庭农场小型养殖公司成为他们可靠的供应链伙伴用综合服务能力建立新的合作模式第三探索特色化。如果做不到大而全那就做金而美。

Two, go toward scale. Actively serve and connect family farms and small farming companies. Become a supply partner they can rely on, and build a new way of working together on a whole service. Three, try being specific. If you cannot be large and complete, be fine and beautiful.

2:00–2:15

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字卡「物流解决方案」「主动服务」,背景是鱼塘。接着,他拿着手机收束,字幕落到可讲的案例。

Then he closes with a phone in his hand. The subtitle lands on cases worth telling.

文案Words

可以专注某个特定的品种某个区域市场或者提供某种不一不二的技术服务打造自己的核心竞争力第四延伸产业链有实力的经销商可以尝试往上下游延伸。比如探索标准化的养殖模式。

Focus on one variety, one regional market, or one technical service that is yours alone, and build a core you can compete on. Four, extend the chain. A dealer with the strength can try moving up or down. For example, a standardized way of farming.

2:15–2:29

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他拿着手机收束,字幕落到可讲的案例。

He closes with the phone. The subtitle lands on cases worth telling.

文案Words

或者是打造自己的品牌水产品提升产品的溢价那时代在变行业在进步过去的成功模式呢也不可能一直有效要正式变化主动转型这也许是我们所有经销商朋友。

Or build a branded seafood of your own, and lift the price the product can hold. The time is changing. The trade is moving on. The old way of succeeding cannot stay effective forever. Face the change, and turn on purpose. This may be what every dealer friend.

2:29–2:33

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他拿着手机收束,字幕落到可讲的案例。

He closes with the phone. The subtitle lands on cases worth telling.

文案Words

现在最需要思考和行动的事了你有什么看法欢迎在评论期聊聊。

most needs to think about, and to act on, right now. What do you think? Talk about it in the comments.

饲料企业出海Feed companies go overseas

查看脚本Read the script

0:00–0:16

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封面问饲料企业出海为什么难,均哥出镜。接着,海外工厂和港口,小窗里是他的口播。

The cover asks why it is hard for feed companies to go overseas. Junge to camera. Then overseas plants and a port, and his voice in a small window.

文案Words

朋友们今天打算聊聊饲料企业出海的话题99年的时候新希望就在越南建的第一家海外饲料厂05年的时候恒兴又开设了海外的第一家饲料分公司越南越华09年的时候通威旗下第一家海外饲料子公司。

Friends, today I want to talk about feed companies going overseas. In 1999 New Hope built its first overseas feed plant, in Vietnam. In 2005 Hengxing opened its first overseas feed branch, Yuehua in Vietnam. In 2009 the first overseas feed subsidiary under Tongwei.

0:16–0:31

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海外工厂和港口,小窗里是他的口播。接着,他穿深色外套坐在桌前,绿植和手机。字卡「三个核心问题」。

Overseas plants and the port, his voice in a small window. Then he sits at the desk in a dark jacket, plants and a phone. A card: three core questions.

文案Words

越南通威正式投产2011年海大在越南和生农生物合作建立了首个海外饲料厂2025年10月越南粤海正式开业迈出了全球化布局的第一步你看中国的这些四个饲料巨头的出海。

Tongwei Vietnam formally started production. In 2011 Haid, with Shengnong Biological, built its first overseas feed plant in Vietnam. In October 2025 Yuehai Vietnam formally opened, the first step of a global layout. Look at these four Chinese feed giants going out.

0:31–0:47

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他穿深色外套坐在桌前,绿植和手机。字卡「三个核心问题」。

At the desk, dark jacket, plants and a phone. The card: three core questions.

文案Words

第一个脚印竞争的意识都落在了越南这是巧合还是必然今天我们不谈这个枯燥的数据就聊三个最核心的问题第一是非越南不可吗第二越南制造会不会成为中国制造的威胁。

The first footprint, and the sense of competition, all landed in Vietnam. Coincidence, or necessity? Today we will not do the dry numbers. Three questions at the core. First, does it have to be Vietnam? Second, will made-in-Vietnam become a threat to made-in-China?

0:47–1:03

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他穿深色外套坐在桌前,绿植和手机。字卡「三个核心问题」。

At the desk, dark jacket, plants and a phone. The card: three core questions.

文案Words

第三最关键的是我们的企业是否真的必须出海先说第一个问题是非越南不可吗答案是它不是唯一的路却是当下最对的那个桥为什么呢你看地图越南是东南亚唯一和中国山水相连。

Third, and the key one: do our firms really have to go overseas? The first question. Does it have to be Vietnam? It is not the only road, but it is the right bridge right now. Why? Look at the map. Vietnam is the only country in Southeast Asia joined to China by mountains and rivers.

1:03–1:19

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他穿深色外套坐在桌前,绿植和手机。字卡「三个核心问题」。接着,水下和塘口,地图上标出海位置。

Then underwater and the pond. The map marks where they went overseas.

文案Words

又与海相通的国家这就意味着从中国运原料铁路卡车就能直达做好的饲料呢转身就能上货轮迈向全球再看产业节奏越南的产业养殖业正从小散乱转型到规模化这个场景。

And a country that also meets the sea. Raw material from China can go straight by rail and truck. Finished feed can turn around onto a ship, toward the world. Look at the pace. Vietnam's farming is turning from small and scattered toward scale. This scene.

1:19–1:34

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水下和塘口,地图上标出海位置。

Underwater, and the pond. The map marks where they went overseas.

文案Words

我们的企业也太熟悉了这就是我们20年前走过的路有个词叫做发展时差。所以我们带过去的不是简单的饲料产品可是带去一整套现成的搞笑的中国方案用我们的今天去激活他们的明天。

is too familiar to our firms. It is the road we walked twenty years ago. There is a phrase for it: a time lag in development. So what we take over is not a simple bag of feed. It is a ready-made, working Chinese solution. We use our today to wake their tomorrow.

1:34–1:50

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水下和塘口,地图上标出海位置。

Underwater, and the pond. The map marks where they went overseas.

文案Words

反观泰国呢市场成熟竞争激烈成本已无优势作为首战的话门卡太高印尼市场很大但导国物流成本高法规复杂适合作为大纹脚跟之后的第二战场缅甸啊柬埔寨啊成本最低。

Thailand, by contrast, is mature. Competition is fierce, and the cost advantage is gone. As a first battle the bar is too high. Indonesia's market is large, but as an island country the logistics cost is high and the rules are complex. It fits as a second battlefield, after the foothold is firm. Myanmar and Cambodia have the lowest cost.

1:50–2:04

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水下和塘口,地图上标出海位置。接着,厂房、船和集装箱,小窗口播穿插。

Then the plant, the ship, and the containers. The voice in a small window, cut in.

文案Words

但基础设施啊工业配套和政治风险都很高也不适合作为规模化标准化出海的首战越南恰恰就卡在了最理想的位置市场的爆发力模式可复制再加上政局相对稳定风险相对可控。

But the infrastructure, the industrial support, and the political risk are all high. Not a first battle for going overseas at scale and to a standard. Vietnam sits in the most suitable place. The market can break out. The model can be copied. The politics are relatively stable, and the risk is relatively controllable.

2:04–2:19

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厂房、船和集装箱,小窗口播穿插。

The plant, the ship, the containers. The voice in a small window.

文案Words

这对于第一次真正意义上跨出国门的企业来说它就是那个最适合的首发站。那第二个问题就边锐了。越南制造的崛起会不会反过来威胁我们我个人的观点可能会反直觉。这不是替代而是迭代。

For a firm crossing the border in a real sense for the first time, it is the right first stop. The second question is sharper. Will the rise of made-in-Vietnam turn around and threaten us? My own view may run against the intuition. This is not replacement. It is a step up.

2:19–2:34

画面Picture

厂房、船和集装箱,小窗口播穿插。

The plant, the ship, the containers. The voice in a small window.

文案Words

越南许多饰料的工厂里面的最核心的添加剂最关键的设备甚至技术标准都来自于中国它的出口生长背后是中国供应链的强劲支撑换句话来说这根本不是工厂搬家而是能力开花我们把产业链中。

In many Vietnamese feed plants, the core additives, the key equipment, even the technical standards, come from China. The growth of its exports sits on a strong Chinese supply chain. In other words this is not a factory moving house. It is a capability flowering. In the chain.

2:34–2:50

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厂房、船和集装箱,小窗口播穿插。接着,他站在塘边,雨水打在水面上,口播收束。

Then he stands at the edge of a pond. Rain on the water. The voice closes.

文案Words

更适合在海外生长的环节挪到了以市场资源更近的地方中国制造的版图也正在从世界工厂升级为工厂的世界我们正在向上突破去攻克更尖端的技术而越南承接了我们成熟且必要的制造环节。

The links better grown overseas were moved closer to the market and the resources. The map of made-in-China is upgrading from the world's factory to a world of factories. We are breaking upward, toward sharper technology, and Vietnam takes the manufacturing links we have matured and still need.

2:50–3:05

画面Picture

他站在塘边,雨水打在水面上,口播收束。

He stands at the pond. Rain on the water. The voice closes.

文案Words

这就像当年日韩的产业升级路径真正的挑战从来不是越南而是我们自己能否持续向上攀登。最后也是最根本的问题企业是不是非要出海对于已经做到的行业头部的企业来说。

It is like the path of industrial upgrading Japan and Korea walked. The real challenge was never Vietnam. It is whether we ourselves can keep climbing. Last, and most basic: does a firm have to go overseas? For firms already at the head of the industry.

3:05–3:20

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他站在塘边,雨水打在水面上,口播收束。

He stands at the pond. Rain on the water. The voice closes.

文案Words

出海确实是一道必打地国内市场从南海变红海增长天花板清晰可见全球固定量在重组鸡蛋不能放在一个篮子里更重要的是一个世界级的企业必须在世界级的战场上证明自己但出海不得一盲目下来。

Going overseas is a battle that has to be fought. The home market has gone from a blue ocean to a red one. The ceiling on growth is in sight. Global capacity is being reorganized. Eggs should not sit in one basket. More important, a world-class firm has to prove itself on a world-class field. But going overseas must not be a blind jump.

3:20–3:35

画面Picture

他站在塘边,雨水打在水面上,口播收束。

He stands at the pond. Rain on the water. The voice closes.

文案Words

越南给我们的启示是要去找有产业时差的地方输出你的成体系的解决方案而不只是一个产品你的竞争力不是你的生产线而是你让生产线在全世界任何一个地方高效运转的能力。

What Vietnam shows is this: go where the industry has a time lag, and export a whole solution, not only a product. Your competitiveness is not the production line. It is the ability to make a production line run efficiently anywhere in the world.

3:35–3:51

画面Picture

他站在塘边,雨水打在水面上,口播收束。

He stands at the pond. Rain on the water. The voice closes.

文案Words

所以再看四条企业集体选择越南我们看到的不仅只是单在市场的得失我们看到的是中国企业全球化的新战场从卖产品到卖生产线再到卖一整套生存发展的能力越南是这张全球网络的第一个节点。

Look again at four firms all choosing Vietnam. What we see is not only the gain and loss of one market. We see a new battlefield for Chinese firms going global. From selling a product, to selling a production line, to selling a whole ability to survive and grow. Vietnam is the first node of this global network.

3:51–4:02

画面Picture

他站在塘边,雨水打在水面上,口播收束。

He stands at the pond. Rain on the water. The voice closes.

文案Words

它的意义在于告诉我们出海的目的不是淘楼内卷而是去更广阔的天地重新定义游戏的规则今天的分享就是这些对企业出海您怎么看欢迎评论请留言。

Its meaning is that the point of going overseas is not to escape the crowding at home. It is to redefine the rules of the game in a wider place. That is today's share. What do you think of firms going overseas? Leave a comment.

你还去市场买鱼吗Do you still buy fish at the market

查看脚本Read the script

0:00–0:14

画面Picture

封面「你还去市场买鱼吗」,预制菜和鲜鱼摆在一起,均哥出镜。

Cover: do you still go to the market for fish? Prepared dishes and fresh fish side by side. Junge to camera.

文案Words

大家好今天想和大家聊一个我们身边正在发生可能你都没太留意的一个变化我们吃鱼的方式啊彻底的变了。问问大家最近一次买鱼是在哪里手机上点一点还是下班去超市拎一代。

Today I want to talk about a change happening beside us, one you may not have noticed. The way we eat fish has changed completely. Where did you last buy fish? A tap on the phone, or a bag picked up at the supermarket on the way home?

0:14–0:27

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封面「你还去市场买鱼吗」,预制菜和鲜鱼摆在一起,均哥出镜。接着,他在展会餐桌前,背后是一排水族箱。

The cover, then him at an exhibition table, a row of aquariums behind.

文案Words

在我的记忆里哈以前吃鱼呢这件挺有仪式感的事得去菜市场在一排鱼缸前飘飘点点等师傅现场处理才拎着滴水的带着回家但现在呢这种画面好像越来越少了。

In my memory, eating fish had a small ceremony. You went to the wet market, drifted along a row of tanks, waited for the seller to dress it, and carried it home still dripping. That picture seems rarer now.

0:27–0:43

画面Picture

他在展会餐桌前,背后是一排水族箱。接着,做好的鱼和加工流程,字卡「仓储出库」。

Then the finished fish and the processing. A card: out of the warehouse.

文案Words

在广化行天下占品进新城的长沙的活动的现场看到了来自淡江的碎虾金枪鱼等等这些产品都是干干净净的它带着牌子和包装的那我突然意识到我们和一条鱼衣相应的这种方式已经完全不同了。

At an event in Changsha I saw shrimp, tuna, and other products out of Zhanjiang, clean, with a brand and a pack. I suddenly saw that the way we meet a fish is completely different.

0:43–0:56

画面Picture

做好的鱼和加工流程,字卡「仓储出库」。

Finished fish and the processing. The card: out of the warehouse.

文案Words

它好像从大海直接穿越到了我们的冰箱里面。那么这些加工好的产品食品安全问题又是如何保障的呢今天呢刚好也见到了国联水产的董事长米中和海外集团的董事长刘定。

It seems to pass straight from the sea into our fridge. How is the safety of these processed products held? That day I also met the chairman of Guolian Aquatic, and Chairman Liu of the overseas group.

0:56–1:11

画面Picture

做好的鱼和加工流程,字卡「仓储出库」。

Finished fish and the processing. The card: out of the warehouse.

文案Words

国内水产是国内水产加工行业的龙头我们请国内水产的董事长李宗李董事长来谈谈他们是怎么做的食品安全问题是我们企业的头等大事我们其中坚持谈头到餐桌的。

Guolian is a leader in domestic seafood processing. We asked the chairman how they handle food safety. He said it is the first matter of the firm. They hold to a line from the pond to the table.

1:11–1:26

画面Picture

做好的鱼和加工流程,字卡「仓储出库」。

Finished fish and the processing. The card: out of the warehouse.

文案Words

当流程的安全管控在关键的几个环节。比如饮料采购、加工卫生餐厨、出库、领域物流等应该按照国家的有关法律法规进行。

Safety is controlled along the whole flow, at the key points. Buying the raw material, hygiene in processing, the kitchen, leaving the warehouse, logistics in the field: all of it follows the state's laws and rules.

1:26–1:40

画面Picture

做好的鱼和加工流程,字卡「仓储出库」。接着,虾和采访对象,字幕条写到海威、恒兴相关负责人。

Then shrimp and the people interviewed. The lower thirds name the people from Haiwei and Hengxing.

文案Words

堅持国連出品 遺失精品的出口及品工標準那麼在保證安全的情況下这些水产加工品是怎麼从大海保鮮運到消費者的手里面这个問題我們來請教一下海威集團的劉總以经商魚为例。

Guolian holds to its own standard for what it ships, and to the standard for export. With safety held, how do these processed products stay fresh from the sea to the buyer's hand? We asked Mr. Liu of Haiwei Group, taking a traded fish as the example.

1:40–1:56

画面Picture

虾和采访对象,字幕条写到海威、恒兴相关负责人。

Shrimp and the interviewees. Lower thirds for Haiwei and Hengxing.

文案Words

何魚从海里撈起來的先用冰水和降溫讓魚保持新鮮活力降溫提高的成果力然后呢 以一味工廠篩選清洗乾淨后。

The fish is lifted from the sea, then cooled in ice water so it stays fresh and alive. Cooling raises the later result. Then, at the plant, it is sorted and washed clean.

1:56–2:08

画面Picture

虾和采访对象,字幕条写到海威、恒兴相关负责人。接着,双螺旋速冻、装箱、海上起鱼。

Then the double-spiral freezer, boxing, and fish coming up at sea.

文案Words

再馬上通过2-3个小时進到-0-40度以下中心溫度要達到-35度以下把泥的新鮮度鎖定。

Within two or three hours it goes below minus 40. The core temperature has to reach below minus 35, and the freshness is locked.

2:08–2:21

画面Picture

双螺旋速冻、装箱、海上起鱼。

The double-spiral freezer, boxing, fish coming up at sea.

文案Words

再到-20度的環境下去保存发酵时也会全程产生-18度的冷液物質这樣才能確保。

Then it is kept at minus 20. Through the later handling the cold stays at minus 18 the whole way. Only then is it sure.

2:21–2:35

画面Picture

双螺旋速冻、装箱、海上起鱼。

The double-spiral freezer, boxing, fish coming up at sea.

文案Words

鱼从抓起来到送到消费者的手中全程都是低屋环境保证它的新鲜度很高原来如此以前的流通链又长又复杂现在一条活蹦万跳的鱼被捕捞后。

From the moment the fish is taken to the moment it reaches the buyer, the whole way is a low temperature, so the freshness stays high. The old chain was long and complicated. Now a fish still jumping, once caught.

2:35–2:42

画面Picture

双螺旋速冻、装箱、海上起鱼。接着,他回到展板前,机器特写收束。

Then he is back in front of the board. The machine, close, to close.

文案Words

就可以一路冷链护航直奔到你家附近的仓库超市或者通过电商快递送到你的手中。

can ride a cold chain all the way to a warehouse or a supermarket near your home, or arrive by e-commerce delivery.

2:42–2:58

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

其实这套中间商越来越少的流程主要是为了解决两个核心的问题保鲜和安全的问题这条路被打通了整个的行业和我们的购买习惯才发生了连锁反应我把它总结为四个升级第一渠道升级。

This flow, with fewer middlemen, is mainly to solve two things: freshness, and safety. Once that road is open, the industry and our habit of buying change together. I sum it up as four upgrades. First, the channel.

2:58–3:13

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

我们买鱼的地方从传统的菜市场扩展到了整个网络天南海北的海鲜都能够送上门有数据显示去年通过线上买随产品的比例已经赚到了30%。而且还在增长第二是物流升级冷链不仅是保证这个不花动。

Where we buy fish has spread from the wet market to the whole network. Seafood from anywhere can come to the door. Figures say that last year the share of seafood bought online reached 30 percent, and it is still growing. Second, logistics. The cold chain is not only about not thawing.

3:13–3:28

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

而是变得更加智能让损耗大幅降低网络只铺到了县城乡镇这就意味着无论你住在哪里都能够享受到同样品质的加工水产品第三是产品升级鱼从一种需要处理的食材变成了开带即食的商品。

It has become smarter, and the loss has fallen a long way. The network has reached counties and towns. Wherever you live, you can have processed seafood of the same quality. Third, the product. Fish has gone from an ingredient you have to dress to a product you open and eat.

3:28–3:42

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

产品形态也越来越预置化品牌化鱼片调味鱼海鲜零食尤其是年轻人爱上了这种省食省力又不是风味和品质的吃法第四归根结底是需求升级我们不再只追求有鱼吃。

The form is more prepared, and more branded. Fillets, seasoned fish, seafood snacks. Young people in particular have taken to a way of eating that saves time and effort without giving up flavor or quality. Fourth, and at the root, demand. We no longer only want to have fish to eat.

3:42–3:57

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

而是追求吃好鱼这个好仪式价值更高。比如对下三万鱼越来越受欢迎第二叫安全感要足我们对食品安全的要求达到了前手有的高度。所以你看从渠道物流到产品这一切的变化都不是孤立的。

We want to eat good fish, and that 'good' is worth more. Shrimp and salmon, for example, are more and more welcome. And a sense of safety has to be there. The demand on food safety is higher than it has ever been. From channel to logistics to product, none of these changes stands alone.

3:57–4:13

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

所以变革的终点都指向我们消费者最朴素的愿望要吃的安全吃的新鲜吃的便捷下次当你再吃鱼的时候或许可以想一想这条鱼走过的奇妙旅程我们吃的不仅是一份美味也是一份现代科技与商业智慧带来的踏实与便利。

The end of the change points at the plainest wish of the buyer: safe, fresh, and convenient. Next time you eat a fish, you might think of the strange journey it took. What we eat is not only a flavor. It is the steadiness and the ease that modern technology and commercial sense bring.

4:13–4:16

画面Picture

他回到展板前,机器特写收束。

Back in front of the board. The machine closes the shot.

文案Words

希望我们今天都能吃好一条鱼我们下期再见。

I hope we all eat a good fish today. See you next time.

中央一号文件里的水产Fisheries in the No. 1 document

查看脚本Read the script

0:00–0:14

画面Picture

封面写中央一号文件和水产,均哥出镜。

The cover says the No. 1 central document, and seafood. Junge to camera.

文案Words

最近发布的2026年中央一号文件我相信大家都已经反复读过了其中关于水产的部分指向非常清晰推进生育海养殖的生路史是种业政新推进生物育种产业化加强养殖环境治理等等。

The 2026 No. 1 central document has just come out. I believe everyone has read it more than once. The part on seafood points very clearly: push deep-sea and far-sea farming, push the industrialization of biological breeding, strengthen the governance of the farming environment, and so on.

0:14–0:30

画面Picture

封面写中央一号文件和水产,均哥出镜。接着,黑底要点卡,和一份红头文件的特写。

The cover, then cards on black, and a close-up of a red-header document.

文案Words

这几句话自自千军勾勒出了行业未来的一个路径那今天我想重点聊一聊其中有一句推进生物育种产业化再留这个话题这已经是这个词连续三年出现在中央一号文件里面那这意味着什么。

These few sentences sketch a path for the industry. Today I want to stay on one of them: push the industrialization of biological breeding. This phrase has now appeared in the No. 1 central document for three years running. What does that mean?

0:30–0:46

画面Picture

黑底要点卡,和一份红头文件的特写。接着,他举着黄卡讲「什么是特色养殖」,背后是会议现场。

Cards on black, and the red-header document. Then he holds up a yellow card, 'what is distinctive farming', a meeting behind him.

文案Words

我觉得这个意味着生物育种的技术不再是要不要发展的讨论题而是如何安全有效有序的推进产业化什么是生物育种我查了一下这个地区的表述现在农业生物技术育种的统成主要包括转基因编辑。

I think it means the technology of biological breeding is no longer a question of whether to develop it. It is how to industrialize it safely, effectively, and in order. What is biological breeding? I looked up how this field puts it. Agricultural biotechnology breeding, as a general term, mainly includes transgenic work and gene editing.

0:46–1:00

画面Picture

他举着黄卡讲「什么是特色养殖」,背后是会议现场。

He holds the yellow card. A meeting behind him.

文案Words

全基因组选择还有核生生物等技术对动植物开展高效精准定向遗传改良和品种培育我记得去年有两件事关于这个基因编辑的事在行业内外都引起了不小的关注一个是恒兴集团5000万。

Whole-genome selection, synthetic biology, and other tools, for precise, directed genetic improvement of animals and plants, and for breeding varieties. I remember two things last year about gene editing that drew attention inside and outside the trade. One was Hengxing Group, 50 million.

1:00–1:14

画面Picture

他举着黄卡讲「什么是特色养殖」,背后是会议现场。

He holds the yellow card. A meeting behind him.

文案Words

重金拿下了无刺草鱼的一个技术轰动业界第二是黑龙江水产研究所的不计坚持仅于被不良商家称热点研究所不得不紧急的出来辟谣去年我们团队也一直在关注着基因编辑产业化的话题。

A heavy sum, for a boneless-grass-carp technology, which shook the trade. The second was a case at the Heilongjiang fisheries research institute that bad sellers hyped, until the institute had to come out urgently and deny it. Our team has been watching the industrialization of gene editing.

1:14–1:30

画面Picture

他举着黄卡讲「什么是特色养殖」,背后是会议现场。

He holds the yellow card. A meeting behind him.

文案Words

也发表了基因编辑动物产业化困局的系列报导但每次报道的评论区里面我们发现这个公众对于将基因编辑动物吃进肚子里这件事还是有很大的提出的情绪主要的争议有两个点一是站在消费者的角度看。如果说我们想吃无刺的鱼。

We also published a series on the bind that gene-edited animals face in becoming an industry. In the comments, every time, the public is still strongly unsettled about eating a gene-edited animal. Two points of argument. One, from the buyer's side. If what we want is a fish without bones.

1:30–1:44

画面Picture

他举着黄卡讲「什么是特色养殖」,背后是会议现场。接着,桌前口播,插入文件截图。

Then the voice at the desk, with a screenshot of the document cut in.

文案Words

其实现在市面上有大把的品种可以选择你何必要用基因技术去把这个草鱼的基建池给它去掉呢二是站在生活安全的角度来看基因编辑以后的鱼进入了自然界可能存在什么样的一个生活安全隐患那关于这些争论。

there are plenty of varieties on the market already. Why use gene technology to take the intermuscular bones out of this grass carp? Two, from the side of ecological safety. Once a gene-edited fish enters nature, what hazard might there be? On these arguments.

1:44–1:58

画面Picture

桌前口播,插入文件截图。

The voice at the desk. A screenshot of the document.

文案Words

我不想去评论这个对错但结合这个中文一号文件发现目前国内关于生物种的现状是技术好像已经到了门前政策也在引导但市场和公众的接触程度还远远没有达到可以推广的程度。

I don't want to judge right and wrong. But set beside this No. 1 central document, the domestic picture of biological breeding is this: the technology seems to have reached the door, and policy is guiding it, but the market and the public are nowhere near ready for it to be extended.

1:58–2:14

画面Picture

桌前口播,插入文件截图。接着,观赏鱼、鱼缸和珊瑚,字卡分点。

Then ornamental fish, tanks, and coral. The points come up as cards.

文案Words

那这个困局要怎么破最近我在走访这个观赏鱼市场的时候突然想到观赏鱼有没有可能会成为基因编辑动物困局的一个突破口我们去水族市场水族可见的就是各种各样的颜色咸艳形态各异的这些观赏鱼。

How is the bind broken? Visiting the ornamental-fish market lately, it occurred to me that ornamental fish might be a way through the bind on gene-edited animals. At the aquarium market, what you see is color, vivid, every shape of ornamental fish.

2:14–2:29

画面Picture

观赏鱼、鱼缸和珊瑚,字卡分点。

Ornamental fish, tanks, and coral. The points as cards.

文案Words

那这观赏鱼的一种领域生为一种是不是也不是很陌生。比如媒体报道过江水蓝通已经通过基因编辑技术研究出了会发光的荧光金鱼还有在市场上以及比较普遍的色彩鲜艳的天使鱼等等那我在想。

Gene editing in ornamental fish is not unfamiliar. Reports say gene editing has already produced a goldfish that glows, and angelfish of strong color are already common in the market. So I have been thinking.

2:29–2:44

画面Picture

观赏鱼、鱼缸和珊瑚,字卡分点。

Ornamental fish, tanks, and coral. The points as cards.

文案Words

推动生物一种的产业化是不是可以走一条从观赏鱼到食用鱼的渐进式试点是否道路我分析其中的原因有三点第一观赏鱼可以作为技术风险的缓冲区观赏鱼不进入人类的食物链那它安全的评估重点在于生态风险。

Could the industrialization of biological breeding walk a gradual trial, from ornamental fish to food fish? I see three reasons. First, ornamental fish can be a buffer for technical risk. They do not enter the human food chain, so the safety assessment sits on ecological risk.

2:44–3:00

画面Picture

观赏鱼、鱼缸和珊瑚,字卡分点。

Ornamental fish, tanks, and coral. The points as cards.

文案Words

而不是食品安全的风险这就绕开了公众对于食品肚子的语气容测空间也相对更大第二观赏鱼可以作为公众接受的过渡区消费者对于观赏鱼的核心诉求是新奇好看基因编辑可以满足这些需求甚至可以创造新的需求。

Not on the risk of food safety. That steps around the public nervousness about food, and the room for tolerance is larger. Second, ornamental fish can be a transition for public acceptance. What buyers want from an ornamental fish is that it is new, and good-looking. Gene editing can meet that, and even create a new want.

3:00–3:16

画面Picture

观赏鱼、鱼缸和珊瑚,字卡分点。接着,回到桌前收束。

Then back to the desk to close.

文案Words

当人们慢慢接受了这个所谓商业的基因编辑鱼理解了它背后的技术逻辑再过渡到这个使用鱼心理障碍可能会小很多第三观赏鱼可以作为技术成熟的一个孵化器基因编辑的底层技术是相同的在观赏鱼身上我们可以不断的优化技术。

Once people slowly accept a gene-edited fish in the trade, and understand the logic of the technology, the psychological barrier to a food fish may be much smaller. Third, ornamental fish can be an incubator while the technology matures. The underlying gene-editing technology is the same. On ornamental fish we can keep refining it.

3:16–3:32

画面Picture

回到桌前收束。

Back to the desk to close.

文案Words

测试它的稳定性这些宝贵的经验在反补到实用于品种的研发当中可以降低产业化的技术风险和成本。所以培建生物一种产业化不妨将观赏与作为一个优先启动的选项等我们建立了成熟的技术标准完善的管理规范。

Test its stability. That experience feeds back into breeding varieties for actual use, and lowers the technical risk and the cost of industrialization. So in pushing biological breeding into industry, ornamental fish might be started first. Once the technical standard is mature and the management rules are complete.

3:32–3:47

画面Picture

回到桌前收束。

Back to the desk to close.

文案Words

正面的公共形象再将它稳妥的有章法的扩展到这个实用语上面让观赏与先游起来这也许是一条更稳健更能够凝聚社会共识的产业化的道路今天的内容抛出来供大家探讨欢迎大家评论区留言我们下期再见。

and the public image is sound, extend it, steadily and by the rules, to food fish. Let the ornamental fish swim first. That may be a steadier road to industry, and one that can gather a public consensus. Today's points are here for discussion. Leave a comment. See you next time.

其它创意视频Other pieces

开渔季倒计时The fishing season, counting down

查看脚本Read the script

1

画面Picture

竖屏。渔船出海,画面用描边和卡通的海浪、椰树包一圈,像一张会动的海报。对联写在船上。

Portrait. Fishing boats going out. The frame is outlined with cartoon waves and coconut trees, like a poster that moves. The couplet is written on the boat.

字幕Title

年年开捕年年丰,千帆竞发鱼满仓。

2026 湛江开渔季倒计时

Every year the season opens, every year the catch is full. A thousand sails, and the hold is full of fish.

Countdown to Zhanjiang's 2026 fishing season.

2

画面Picture

切到夜里的鱼市。人从档口中间挤过去,泡沫箱装满鱼,灯是白的。大字压在人身上,日期和主会场放在底部。

Cut to the fish market at night. People push through the stalls. Foam boxes full of fish. The lights are white. The big words sit on the crowd. The date and the main venue go at the bottom.

字幕Title

雷州半岛庆丰收

海洋牧场万顷鲜

8 月 16 日

主会场:湛江经开区招商邮轮城多巴胺停车场

2026 湛江开渔季

The Leizhou peninsula celebrates the harvest.

Marine ranching, fresh for miles.

16 August.

Main venue: the dopamine car park at the China Merchants cruise city, Zhanjiang Economic Development Zone.

Zhanjiang fishing season, 2026.

用世界名画打开「贵品」A famous painting, opened onto a prized tea

查看脚本Read the script

1

画面Picture

蒙娜丽莎坐在一道拱门里,手里端一盏青花茶杯,杯里是绿叶。标题横在头顶。

The Mona Lisa sits in an arch, holding a blue-and-white teacup. There are green leaves in the cup. The title runs across the top.

字幕Title

用世界名画打开「贵品」

Open the fine goods with a famous painting.

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画面Picture

同一姿势改成扁平插画。杯里热气往上,叶子还在。弧形大字绕过头顶。底部小字说明这是改作,并出产品信息。

The same pose, redrawn flat. Steam rises from the cup. The leaves stay. The big words curve over the head. Small type at the bottom says this is a reworking, and gives the product.

字幕Title

都匀毛尖的微笑

改自达·芬奇《蒙娜丽莎》

小薏仁,大健康。兴仁薏仁米具有颗粒饱满、色泽光亮、纯净度高、营养丰富的特点,在健脾祛湿、利水消肿、美容养颜方面具有公认的功效。

The smile of Duyun maojian.

After Leonardo da Vinci's Mona Lisa.

A small seed of Job's tears, a large matter of health. Xingren coix seed is full, bright, clean, and rich in nutrition, and is widely credited with strengthening the spleen, clearing damp, easing swelling, and caring for the skin.

什么是大力神杯What the World Cup is doing here

查看脚本Read the script

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画面Picture

乡村,榕树下面一块土球场。小孩穿黄衣,抱着足球。远处是稻田,旁边晾着衣服。这一镜不出「大力神杯」四个字。

A village. A dirt pitch under a banyan. A child in yellow, holding a football. Rice fields in the distance, clothes drying beside them. Do not put the words 'the World Cup trophy' in this shot.

字幕Title

无

None.

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画面Picture

四个男人围在树荫里,一起看一块屏幕,在笑。字幕把问题说出来。

Four men in the shade of a tree, watching one screen, laughing. The subtitle asks the question.

字幕Title

看大力神杯进场了

Look, the World Cup trophy is coming in.

钉花开此间Flowers, pinned to the map

查看脚本Read the script

1

画面Picture

手把红钉按进地图上的「阿婆六茶花谷」。画面里要能看见北回归线、翁源县、从化区、增城区、罗浮山。

A hand presses a red pin into 'Apo Liu's camellia valley' on the map. The frame has to show the Tropic of Cancer, Wengyuan county, Conghua, Zengcheng, and Luofu Mountain.

字幕Title

阿婆六茶花谷

Apo Liu's camellia valley.

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画面Picture

同一只手,再钉一枚,落在「良光镇」。钉的旁边是化州橘红博览馆、化州橘红的批发点。不另写一句解释。

The same hand, another pin, landing on Liangguang town. Beside the pin: the Huazhou pummelo-peel exhibition hall, and the wholesale point for Huazhou peel. Do not add a line of explanation.

字幕Title

良光镇

中国化橘红博览馆

化州橘红大货批发

Liangguang town.

The China Huazhou pummelo-peel hall.

Wholesale of Huazhou peel in bulk.

活动配文Copy for the day

晨读是每天清晨的一条短阅读。文案可以由我来写,也可以出镜。Morning reading is a short read at the start of the day. I can write the copy, and I can be on camera.

芯质发展 耕海牧渔

2024.11.23

芯质发展,耕海牧渔Seed, then sea

11月22日至24日,第五届水产种业博览会和第二届广东国际海洋牧场大会在广州南沙渔业科技园举行。这场展被称作国内规模最大的种业展,用来展示育种和推广,把科研、生产和应用接到一起。

From 22 to 24 November the fifth aquaculture-seed expo, and the second Guangdong international ocean-ranch conference, were held at the fishery technology park in Nansha, Guangzhou. It was described as the country’s largest seed-industry fair: a place to show breeding and extension, and to connect research, production, and use.

鳜跃三水

2025.03.28

鳜跃三水Mandarin fish in Sanshui

3月27日,第二届全国鳜鱼产业高质量发展论坛和饲料鱼品牌会在佛山三水开幕。学者、龙头企业和产业链上的人,一起把育种、鱼塘和餐桌谈完。

On 27 March the second national forum on high-quality mandarin-fish farming, and a feed-fish brand meeting, opened in Sanshui, Foshan. Academics, leading firms, and people from along the chain talked through breeding, the pond, and the table.

喊四川人民吃阳江海鲜

2025.04.30

喊四川人民吃阳江海鲜Yangjiang seafood, said aloud in Sichuan

4月30日,阳江品牌推介到了四川,落在成都金牛万达。生蚝、荔枝、豆豉、春砂仁,还有当地的鱼和蟹。南海的味道碰上川味,一场试吃,两边加起来一千八百公里。

On 30 April a Yangjiang brand promotion arrived in Sichuan and set up at Jinniu Wanda in Chengdu: oysters, lychee, fermented beans, spring amomum, and the local fish and crab. South China sea flavour met Sichuan heat — a tasting, and a trip of 1,800 kilometres in both directions.

中国预制菜 飨宴全球

2025.07.19

中国预制菜,飨宴全球A prepared-food fair, set for the world

7月18日,第三届中国国际预制菜大会在顺德开幕,这里被称为世界美食之都。展会同场:两万多平方米,两百多家企业,一个正在长成的产业。在乡村振兴和农业强省的路上,预制菜成了广东现代化的引擎之一,也是省里「1310」部署的一个实例。

On 18 July the third China international prepared-food conference opened in Shunde, called a world capital of food. The fair ran in the market alongside it: more than 20,000 square metres, more than 200 companies, a picture of an industry in full growth. On the long road of rural revitalisation and of building a strong agriculture, prepared food has become one of the engines of Guangdong’s modernisation, and a working instance of the provincial plan known as 1310.

千年渔港

2025.08.11

千年渔港A thousand-year fishing port

天刚亮,船已经在博贺排开,等着开渔。这个港不只是一个汛期。它是国家级中心渔港,广东最大,现在放进茂名的滨海规划里。渔港被读成一个新区,不只是一座码头。

At first light the boats were already lined up at Bohe, ready for the opening of the fishing season. The port is more than a season. It is a national central fishing port, the largest in Guangdong, and it now sits inside Maoming’s coastal plan — a harbour read as a new district, not only a dock.

佛黔协作

2025.08.22

佛黔协作Foshan and Guizhou, in one cup

8月21日,黔东南蓝莓和百香果的品鉴到了佛山,是佛山与贵州协作里的又一次落地。现场用方氏做了一杯百香果茶,每一杯都把贵州物产的味道带进一杯新的饮品。

On 21 August a Qiandongnan tasting of blueberry and passion fruit came to Foshan, another working note in the Foshan–Guizhou partnership. The floor served a passion-fruit tea made with Fangsi. Each cup carried the scent of the Guizhou product into a newer drink.

鱼跃万家

2025.12.08

鱼跃万家Fish, into ordinary homes

12月7日,首场「观赏鱼进万家」在祈福新邨开幕。金鱼、斗鱼、蝴蝶鲤,还有几十种别的鱼,把人留在现场。问答和几个小游戏也把人留在屋里。

On 7 December the first “ornamental fish into Guangzhou homes” event opened at Clifford Estates. Goldfish, bettas, butterfly carp, and dozens of others drew a crowd. A quiz and other small games kept people in the room.

沃土藏珍

2026.09.18

沃土藏珍What the red earth holds

湛江的红土地上,热带作物顺着地势一垄一垄排开。更远处,南海的风穿过田。9月22日至24日,这片风景被放进一个厅里,谁来都能看见。

On Zhanjiang’s red earth the tropical crops run in long rows, following the lie of the land. Farther off, the South China Sea wind crosses the fields. From 22 to 24 September that landscape arrived, in one room, for anyone who came.

热力湛放

2026.09.24

热力湛放The last morning of the fair

9月22日至24日,第一届湛江促消费活动在奥体中心举行。三天里,本地品牌在同一个馆,RCEP 板块开出一张跨境的桌子,十多个国家和地区的经贸代表和采购商到了现场。

From 22 to 24 September the first Zhanjiang consumption fair ran at the Olympic centre. Over three days the local brands were in one hall, an RCEP section opened a cross-border table, and trade representatives and buyers came from more than ten countries and regions.